YouTube Videos for Insurance Agency Marketing & Lead Gen

Posted on

October 7th, 2021

by

Insurance Agency VideosInsurance agency marketers spend a lot of time discussing insurance SEO (insurance search engine optimization) and Google rankings. However, they often miss an outstanding opportunity available directly with YouTube. Consider these ten compelling YouTube statistics:

  1. The 2nd most visited website in the world with 23 billion visits a month
  2. It is the second largest search engine after Google
  3. Used by 1.3 billion people globally
  4. There are 2 billion monthly active users
  5. 5 billion videos are watched every day
  6. 1 billion videos a day are watched on mobile devices
  7. Male users outnumber female users by a 2 to 1 margin
  8. Users average about 40 minutes per day on YouTube
  9. Approximately 79% of all internet users own a YouTube account
  10. The largest market for YouTube is the US (15%)

Okay, so YouTube is clearly a major player when it comes to traffic and stickiness. But how does that translate into opportunity for businesses in general and insurance agencies and brokers specifically? Videos offer agencies, brokers, TPAs and wholesalers an opportunity to:

  • Showcase expertise
  • Create sticky content
  • Educate your prospects and clients
  • Engage prospects for 5, 10 or more minutes
  • Leverage content across multiple channels
  • Improve website performance
  • Generate in-profile leads

YouTube videos can pay dividends for years, and as your videos garner increasing views, your videos rise to the top of the rankings. Let’s use a few examples from the StartUpSelling YouTube video channel. As you can see in the image, some of our older videos are approaching 20,000 views, and continue to attract viewers even though they are five to ten years old! Videos can have a long shelf life if done correctly, assuming the topic remains relevant. Thus, topics should be selected with shelf life in mind, though trending topics can attract more views short term. Agencies and brokers can create videos on a wide variety of topics, a few general examples are below:

  • Experience Modification Factors Impact on Rates
  • Five Hidden Business Risks Which are Not in Standard Policies
  • Best Practices for Remote Employee Enrollment
  • 5 Creative Ways to Increase Benefits without Increasing Costs
  • Leveraging Safety Programs to Reduce Insurance Premiums

What type of videos should agency marketers create? There are many styles to choose from, here are some of the primary types of videos insurance marketers can use:

  • Image Based Video
  • A-Roll Video
  • B-Roll Video
  • Typography Video
  • 2D and 3D Animation
  • Whiteboard Animation
  • Recorded Webinars
  • Voice Over PowerPoint
  • Talking Head Videos

SUS Video Samples

Our two most watched videos are a 26-minute Recorded Webinar, and a two-minute Voice Over PowerPoint, each with almost 20 thousand views. Content is king, regardless of length, though shorter videos are often recommended.

YouTube for Insurance Agency Marketing

So, what’s stopping your agency from leveraging this powerful medium and platform? Agencies lacking the time or resources necessary for this initiative, can reach out to the insurance agency experts at StartUpSelling.