Websites remain an essential component of communication, brand awareness, marketing, commerce, customer service, and more. A website isn’t like a stone sculpture, meant to weather the test of time. It’s not even like a house, which can last for generations if well built and well kept. Rather, a website is like a vendor at a convention. You can receive significant exposure and make important connections there, but you also have to be aware of where you put it, who is near it, how it’s presented, and how to keep it secure. You have to envision and re-envision the contents, the layout, the presentation, and the intentions of the space based upon where and when you are and who you are most eager to interact with in that place and time.
Expectations for features and formatting on websites change frequently, and failing to meet them can make a site (and the company it represents) feel dated and out of touch – even apathetic. Beyond this, cyber security vulnerabilities change very often. There are many steps to mitigate cyber risk in website maintenance, from adaptive firewalls and spam filters to IP blocking and more. But inevitably there will come a time when the fundamental structure of the site represents critical security risks that need to be addressed. This can often prove a positive forcing function to rebrand and enhance the functionality of your website in other ways.
When did you last update your website? What are its greatest security vulnerabilities and how are you managing them? What is the bulk of your current website user base and who are you trying to draw in? Which features of your site are most often used, and how, and why? Which features do your clients or prospects or employees want to see that you currently lack? Asking these questions will bring you to important answers about how to shape your website and your business in months and years to come. And we’re here to help!