What Are The Top Insurance Agency Email Marketing Spam Words?

Posted on

October 28th, 2014

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Insurance Agency Marketing Whiteboard VideoInsurance marketers should try to avoid using “spam words”, which can adversely impact delivery rates for their email marketing campaigns. Insurance agency, broker and wholesale marketers should eliminate “shouting”, including Excessive Bold Face and Italics, ALL CAPITAL LETTERS, and multiple exclamation points!!!! Use of rush words can be problematic, such as: Reduce rates now, Immediately, Act Now, Hurry, Last Chance, Buy Now, etc. And there are some phrases insurance agency marketing campaigns should avoid, here are a few good (or bad) examples: lower premiums, save millions and satisfaction guaranteed. In some cases, it’s not possible to avoid all phrases, but marketers should strive to find replacements. In some cases seemingly legitimate, educational information such as “the impact of ACA on same sex coverage”, can result in the use of a spam word or phrase. I this case, “sex” could result in spam filters assuming this was a spam email. Here is a list of top keywords insurance  email marketers should avoid:

  1. Free
  2. Act now
  3. Best price
  4. Millions
  5. Cost
  6. Save
  7. Lower Premiums
  8. Guaranteed results
  9. Increase income
  10. Save millions
  11. Million dollars
  12. Money
  13. Performance
  14. Satisfaction guaranteed
  15. Quote and/or Compare rates

For more information on territory exclusive insurance agency marketing and lead programs, visit StartUpSelling or call (518) 222-6392 for a one to one agency marketing review.

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