Websites Do Not Age Like Wine [From the Archives]

Posted on

November 2nd, 2015

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Insurance Agency WebsitesChallenge: If your website is outdated, unattractive or ineffective – stop what you are doing and fix it. Now.

Why? Because websites do not age like wine. They do not appear distinguished as they age. They simply become outdated and eventually decrepit. In case that mere fact is not enough motivation for you to become current, this should be: everything you do pushes clients and prospects to your website. If you advertise on a billboard or sponsor the local little league team, people will Google your agency and find your website. If your letterhead and business cards include your website URL, people will visit. If you engage in any marketing or lead generation activity (such as calls, emails or mailers to prospects), people will be driven to your website. If their first impression is poor, you may never have the opportunity to recover.

To learn more about current agency website technology, contact us today.

Originally Posted on November 6, 2013 by John Scranton