Website Best Practices For 2017

Posted on

January 4th, 2017

by

Insurance Agency Video Marketing

It’s a New Year, and time to make your Website Resolutions! Creativity and originality in web design is important. It makes sites stickier and makes users more engaged. Once they are engaged, it is of the utmost importance to quickly let them know what you are offering, why it is of value to them, and make it very easy to learn more or contact you for more information, or to make a purchase. Consider these best practices to ensure your website is easy to navigate and offers a happy user experience.

Make Mobile-First A Top Priority

People now view more websites on mobile devices then they do on desktops. Having a website that looks good on a cell phone or tablet should be priority number one. There should only be vertical scrolling. A website visitor should never have to scroll horizontally on a mobile device under any circumstance! Headers, footers, font sizes, and images should look perfect on mobile and then scale up for larger sizes. Easy to use drop downs and large call to action buttons should be your mantra.

A Value Proposition Should Be Placed High Your Homepage

We all know people’s attention spans are not very long and they are unlikely to get longer anytime soon. Give yourself the best chance of getting a potential customer’s attention by placing a value proposition high up on the page. Let them know early why some of their hard earned money deserves to go to you. If you focus on trucking insurance, your banner should rapidly convey this. If your agency is commercial lines, but offers specialty lines, convey this quickly to keep prospects from “bouncing” to a competitors website.

Calls To Action Should Also Be High On The Homepage

After placing a value proposition sufficiently high on your Home Page, encourage visitors to take action. Your call to action could be a “Get a Quote” or “Contact Us For More Information” or “Register for a Webinar” – encourage them to act and make it easy for them to do so.

Always Keep Your Logo In The Top Left And Linked To The Homepage.

This may seem trivial, but users are accustomed to this practice. If someone needs to get back to the homepage, the majority of the time they will click on the logo. If it doesn’t work and the user has to search your navigation for the home link, it can cause frustration and possible site abandonment.

Contact Information Should Be Placed In The Header

Just like having your logo in the top left side of your website, you should place relevant contact information in the top navigation area (often in the upper right). That is the area users are accustomed to looking first. You could place it in the footer or on a sidebar, but when it comes to contact information, make it fast and easy for the user. Many websites now offer contact information in multiple, prominent areas of their site. The contact information could be a phone number, an info@email, or a link to your contact page.

Social Icons Should Be Placed In The Footer

Placing your social media accounts in the footer has become convention. While people look at the header for email addresses and phone numbers, they generally look to the footer for social media accounts. Make the icons (chiclets) large and prominent.

Feature A Video

Video is stickier than text, more interesting and compelling, easier to consume and helps insurance agency websites improve their search engine optimization. Feature a video on your home page, and other key pages of your website.

If your agency is interested in improving your insurance agency website, produce high quality videos, or optimize your insurance agency marketing and lead generation, contact StartUpSelling, and receive a free insurance lead gen or web marketing review.