Insurance agencies and brokers need to realize exactly what video marketing is. Most marketing videos are short 1-5 minute videos focused on specific topics. Video is vital. Statistics show visitors are many times more likely to watch a video than they are to read content. So why is video marketing such a big opportunity?
- It is efficient
- It is consistent
- It is cost-effective
- It is simple
- It improves SEO
- Its engaging
Here are a few ways insurance agencies and wholesale brokers can incorporate video:
Testimonials – This is one of the most important reasons to use video marketing. The impact of a customer’s testimonial can accomplish more than the best salesman. It doesn’t have to be a highly sophisticated recording; simple words to enhance the value of your service can do so much.
FAQ Session – Leverage video as a medium to solve customer inquiries and challenges. A short video clarifies more ambiguity than an actual document. An added bonus is that this will boost website traffic.
Comical Skit about Insurance – Be fun and unpredictable. Give your clients and prospects something to smile and laugh about. Have a freaky Friday session at work and share it. This will liven up the relationship with clients.
Risk Reports – Create a video about the fire damage, prevention and safety precautions. Showcase the role your claims team will play during an incident.
Remember, video marketing is an agency or broker’s chance to be creative, realistic and welcoming; a chance like no other.
To know more about video marketing visit StartUpSelling.
Oringinally Posted on February 13, 2015 by John Scranton