Insurance agencies are leveraging video in many ways. Most marketing videos are short 1-5 minute videos focused on specific topics. Statistics show visitors are many times more likely to watch a video than they are to read content. So why is video marketing such a big opportunity?
- It is efficient
- It is consistent
- It is cost-effective
- It is simple
- It improves SEO
- Its engaging
Here are a few ways insurance agencies and wholesale brokers can incorporate video:
Testimonials – This is one of the most important reasons to use video marketing. The impact of a customer’s testimonial can accomplish more than the best salesman. It doesn’t have to be a highly sophisticated recording; simple words to enhance the value of your service can do so much.
FAQ Session – Leverage video as a medium to solve customer inquiries and challenges. A short video clarifies more ambiguity than an actual document. An added bonus is that this will boost website traffic.
Comical Skit about Insurance – Be fun and unpredictable. Give your clients and prospects something to smile and laugh about. Have a freaky Friday session at work and share it. This will liven up the relationship with clients.
Risk Reports – Create a video about the fire damage, prevention and safety precautions. Showcase the role your claims team will play during an incident.
Remember, video offers a chance to be creative, realistic and welcoming; a chance like no other.
To know more about video marketing visit StartUpSelling.