Videos offer agencies and brokers and opportunity to provide educational, sticky, effective and entertaining digital content. Video conveys complex concepts faster and better than text. When adding video to an insurance agency website, it’s important to add keyword rich captions
Benefits of Insurance Marketing Videos
Videos aren’t new to insurance marketing and they’ve been discussed here before. To look at all of the benefits you can receive from creating videos view our infographic. The bottom line is that your insurance leads are 80% more likely to watch video then read your content.
Google also gives more weight to webpages that contain videos because they understand the work involved. And if your video has a longer view time than other websites in the same search results then you receive even more props from Google.
Getting People to Watch Entire Insurance Video
People prefer videos to written content, however not all of your insurance leads will watch your video in its entirety. People want to know if the video pertains to them and if they don’t see its benefit quickly they will leave your video and bounce to another site.
Captions and transcripts will help improve the chance people will watch your entire video and boost your authority with Google. Captions and transcripts help by:
- Improving revenue by 16%
- Increase view time by up to 80%
- Improve deep linking with keywords in video
- Improve search for keywords included in video
If you are going to take the time and effort to create insurance videos, you should leverage their benefits to the fullest. Including transcripts and captions in your insurance marketing videos will allow your insurance leads to find immediate relevance in your digital content and give you a boost in Google search results.
If you are looking for ways to improve your search engine ranking, call StartUpSelling at (518) 222-6392 where insurance experts can help you with a free insurance lead generation or web marketing review.