Many insurance agencies have unlocked the tremendous potential of appointment setting for trucking lead generation. To illustrate, here are three recent case study examples showing what can be accomplished:
- 1 to 5 Power Units – 25.1 new prospect appointments per month
- 5 to 25 Power Units – 16.6 new prospect appointments per month
- 5 to 75 Power Units – 13.4 new prospect appointments per month
So how are these agencies filling the pipeline with in-profile prospects? Here are five tips each agency leverages to achieve impactful and profitable trucking lead generation results:
- List – No matter how well the initiative is executed, a poor list will produce a poor result. Make sure your trucking prospect list includes accurate contact information, current renewal dates, and is scrubbed to remove accounts outside your target profile. Don’t waste time on accounts you don’t want or can’t write.
- Pitch – A clear and concise call pitch that quickly conveys value and expertise will attract attention and elicit opportunity. Long, vague or indirect approaches will frustrate prospects, appointment setters and waste time.
- Appointment setter – Not all appointment setters are created equal. It takes a unique skill set to be able to dial the phone 20+ times per hour, deliver a pitch with clarity and enthusiasm, deal with rejection, and close appointments when the opportunity arises. Finding a professional who can consistently produce results is the linchpin for appointment setting success or failure.
- Lead handling – A clear and documented lead handling process will ensure that agency producers have a formula to successfully harvest the crop of leads. This step by step guide will prevent ripe opportunities.
- Reporting – Execute, measure, refine, repeat. Accurate reporting and tracking are required to determine the success of any lead generation initiative.
Many agencies find that it is more efficient and effective to outsource these tasks as it is time consuming to interview, hire and train appointment setters, and challenging to monitor and constantly refine lead generation project nuances.
To learn more about trucking agency lead generation, contact StartUpSelling, Inc. at (518) 222-6392 for a complimentary review and learn how and why other agencies are succeeding with this proven lead generation methodology.