Insurance agency marketers are beginning to better embrace the power of social media platforms to extend their reach. After all, to sell insurance, you need to be where the buyers are (and where they are going to be!). And with billions of social media visits every month, the buyers will be on Facebook, LinkedIn, Twitter and other major platforms. Can Twitter be used to help insurance agents and brokers market more effectively?
Yes Twitter can help extend reach for agencies and brokers, and is very easy to use. Key tactics include:
- Using Advanced Search
- Connecting With Influencers
- Answering Insurance Questions
- Growing Followers
- Managing Followers & Unfollowers