I periodically review what blog entries are attracting the most viewers. Over the last 90 days, these are the Top 5. They include web seminar invitations and chapters from our agency marketing e-book. I found this very interesting and hope you will too.
Posted on July 29th, 2011 by John Scranton
Join us for this brief, complimentary web seminar. Our panel of insurance agency marketing experts will review and discuss emerging Skype Interview technology. This unique methodology for website video and YouTube content has created an opportunity for agencies to effectively develop a video marketing campaign. Topics include:
Posted on June 1st, 2011 by John Scranton
First, there was a man in a cheap suit shouting at passers-by on the town thoroughfare, offering his goods. Then, there was a man going door-to-door peddling his wares. And finally, there was a person cold calling through the phone book and canvassing their way to retirement (or exhaustion). These historical techniques are the origins of sales and marketing. They were avenues to success in their respective eras. Now they are extinct.
Posted on June 24th, 2011 by John Scranton
Our Insurance Agency Marketing team has been working on the presentation for our upcoming web seminar titled Effective Insurance Agency Closing Strategies & Techniques. For each concept we review, we share a real world example, and many of them are very interesting. In fact, they remind of the oddly intriguing questions asked in Freakonomics. As a preview to the presentation, I would like to share a few:
Posted on June 6th, 2011 by John Scranton
Who do you wish to sell to? Who are able to sell to? Who will be profitable to sell to? Why will they buy from you instead of your competition? These are all questions you must answer accurately before entering any business. If you cannot come up with good answers, you might want to consider a different product/service/solution.
Posted on June 13th, 2011 by John Scranton
Now that you have your highly targeted prospect list, its time to begin your attack. A very effective way to quickly reach out to your prospects is by launching an Insurance Agency eMarketing campaign. Over the past two years, email campaigns have consistently provided me with quality prospects – more importantly, email campaigns have generated prospects who can and will buy.