Top 10 TTD for Insurance Agency Marketing & Lead Generation in 2012

Posted on

November 16th, 2011


Though every agency has time and budget constraints, here is a simple Top 10 Things To Do List for Insurance Agency Marketing & Lead Generation in 2012. This is a great time of year to step back and review everything from your insurance agency website to your insurance agency lead generation plans.

  1. Your Web Site is Updated & Current (with SEO best practices)
  2. Your Agency Value Proposition is Clearly Displayed and Understood
  3. You have a prominent Call to Action (above the fold) on your Insurance Agency Website
  4. You have a professional and consistent eMarketing Program
  5. You have a Quality Prospect List with X-Dates
  6. Your agency makes over 500 outbound calls per producer per month to targeted prospects
  7. You have an Insurance Agency Social Media Initiative in place
  8. You’ve rehearsed your elevator, telephone and voice mail pitch
  9. You have an efficient (and documented) lead handling process
  10. Your eCollateral is Branded & Updated

And you have determined how to increase your book of business with a clear and simple insurance agency marketing plan for 2012. For more information go to: Insurance Agency Marketing

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