Though every agency has time and budget constraints, here is a simple Top 10 Things To Do List for Insurance Agency Marketing & Lead Generation in 2012. This is a great time of year to step back and review everything from your insurance agency website to your insurance agency lead generation plans.
- Your Web Site is Updated & Current (with SEO best practices)
- Your Agency Value Proposition is Clearly Displayed and Understood
- You have a prominent Call to Action (above the fold) on your Insurance Agency Website
- You have a professional and consistent eMarketing Program
- You have a Quality Prospect List with X-Dates
- Your agency makes over 500 outbound calls per producer per month to targeted prospects
- You have an Insurance Agency Social Media Initiative in place
- You’ve rehearsed your elevator, telephone and voice mail pitch
- You have an efficient (and documented) lead handling process
- Your eCollateral is Branded & Updated
And you have determined how to increase your book of business with a clear and simple insurance agency marketing plan for 2012. For more information go to: Insurance Agency Marketing