To Blog or Not To Blog – B2B Blogging

Posted on

September 3rd, 2011

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B2B Blogging For More Effective Websites
B2B Blogging

Quality blogging takes time and you know the old saying, “time is money”. The saying has been around a lot longer than blogging as the quote, like many pithy quotes, is attributed to Ben Franklin. If Franklin were alive today, perhaps he might say, “a blog in time is a worthy investment.” And yes, I’m sure Ben would likely coin a better phrase.

Is your B2B business blogging? Is in external, integrated or both? Have you included social media icons in your blog to facilitate sharing and extend your marketing reach? Are you educating as opposed to selling? Is it separatae from a news release page or are you incorporating news releases sporadically within the blog? Have you moved on to vlogging or incorporated website video into your blog? Is your blog integrated with LinkedIn? These are some of the questions you should ask about blogging, and as it makes websites stickier and improves SEO, you should give serious thought to blogging if you have yet to do so. Adding a blog to your website shows search engines that you’re adding new content to the root of the website, making your site more attractive to the search bots.

Here are some additional interesting blog facts:

  • By 2012, 43% of all U.S. businesses will be marketing via a blog (up from 34% in 2010).
  • Businesses with blogs receive 55% more website traffic than those without one.
  • Blog with images or photos have greater effectiveness.

Blogs are an important part of any B2B website. Regardless of your type of business, be it professional services, technology, accounting, law firm or insurance agency, if you do not have a blog, they are adversely impacting your search engine marketing, the professionalism of your website and your internet visibility.