Video is a highly effective marketing tool because videos quickly convey your message and deliver results almost immediately. Videos receive 100% more engagement than other types of posts on Facebook. Videos on websites are more likely to convert visitors to buyers.
Even though many insurance brokers, wholesalers and agents know the value of video marketing, creating a video can be challenging. Here’s how to get started:
Start with a PLAN.
Creating a plan ensures that you and your team will be on the same page and minimizes editing time. Here are the elements to include in your plan:
- What is the purpose of the video?
- Narrowed down topic. The more specific the better. What do you want prospects to learn from watching your video?
- Call-to-action. What action do you want the viewer to take after viewing the video?
Having a plan in place will help facilitate a smooth and efficient production process.
Write your SCRIPT.
Writing a script is an art form in itself. A script is a written format of the words that will be spoken during the video. Try to write the script in a conversational tone that will sound natural when spoken. Avoid complex jargon or buzz words that will sound out of place or cloud up your message. Try to write the script so clearly and with enough detail that any novice reader would understand the message.
Check back soon for part two…
Originally posted by John Scranton on July 13, 2015