View Part 1 Here: https://startupselling.com/johnscranton/tips-for-writing-a-great-b2b-video-script-part-1/
Keep it BRIEF.
Short videos keep the attention of your audience better than long videos. According to White Board Geeks, a video script should have approximately 150 words per minute. So a 3-minute script would be 450 words.
Professional Voice Over
Trust us on this. Do not waste time trying to create a perfect voice over in house.
Video marketing exposes your brand to larger audiences, captures the attention of your target audience and will help you boost your online presence. Videos establish your authority and credibility in your industry and will lead to increased sales.