The Power of Quality Marketing & Lead Generation

Posted on

July 19th, 2011


The CEO and I were discussing how well some of our client’s marketing and lead generation programs are working.  The concept here is not to brag about successful solutions, but to share an interesting question we discussed: what would you do with all that activity?  Here are a few examples that are certainly worthy of pondering the question:

  • 10 appointments set up with in-profile prospects last week for an agency client
  • 155 registrants for a web seminar targeting coveted prospects for a large agency client
  • 3 on-site appointments set up and validated with large profile prospects (whale hunting)
  • 136 registrants for a web seminar focused on an agency clients primary vertical market

So the question remains – what would you do with all that activity?

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