Did you know 80% of your website visitors will watch a video, while only 20% will read content? That means you are losing 80% of the in-profile prospects that visit your website if you lack video content. Our panel of insurance marketing experts would like to teach you about video marketing and show you the future of video development. This new technology is whiteboard video, and they are transforming the way insurance agencies and wholesale brokers are conveying their message and converting leads. Register for our 25 minute power webinar and we will show you how to:

  • Get Your Prospects Attention – Increase Understanding Of Your Product Or Service by 74%
  • Explain Complex Concepts – 90% Of Internet Users Say Video Helps The Decision Making Process
  • Improve Your SEO – Websites With Video Are 50 Times More Likely To Appear On Google Page 1
  • Convert Viewers Into Leads – 64% Of Website Visitors Are More Likely To Buy After Watching A Video
  • Stay In The Mind Of Your Clients & Prospects – 80% Of Internet Users Remember The Videos They Watch

This webinar is scheduled for: Thu, Nov 20, 2014 1:00 PM – 1:30 PM EST.
We only have 50 seats available so sign up soon to reserve a spot.

To register simply click this link: https://attendee.gotowebinar.com/register/170104706588445697

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Webinar: Learn How & Why Insurance Agents Miss 80% of Target Prospects

  • Posted on November 12, 2014
  • by John Scranton

Did you know 80% of your website visitors will watch a video, while only 20% will read content? That means you are losing 80% of the in-profile prospects that visit your website if you lack video content. Our panel of insurance marketing experts would like to teach you about video marketing and show you the future of video development. This new technology is whiteboard video, and they are transforming the way insurance agencies and wholesale brokers are conveying their message and converting leads. Register for our 25 minute power webinar and we will show you how to:

  • Get Your Prospects Attention – Increase Understanding Of Your Product Or Service by 74%
  • Explain Complex Concepts – 90% Of Internet Users Say Video Helps The Decision Making Process
  • Improve Your SEO – Websites With Video Are 50 Times More Likely To Appear On Google Page 1
  • Convert Viewers Into Leads – 64% Of Website Visitors Are More Likely To Buy After Watching A Video
  • Stay In The Mind Of Your Clients & Prospects – 80% Of Internet Users Remember The Videos They Watch

This webinar is scheduled for: Thu, Nov 20, 2014 1:00 PM – 1:30 PM EST.
We only have 50 seats available so sign up soon to reserve a spot.

To register simply click this link: https://attendee.gotowebinar.com/register/170104706588445697

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From the Archives: 3 Steps to Fill Your Pipeline for 1/1

  • Posted on October 20, 2014
  • by John Scranton

3 Steps to Fill Your Pipeline for 1/1

Posted by John Scranton on October 12, 2011

1.) Launch an Email Campaign – Insurance agency eMarketing is an important aspect to the successful growth of many agencies, however I believe that it is also a tool that can ignite your marketing initiatives and fill your pipeline quickly.  By sending educationally oriented messages with a clear call to action to your target prospects, you can determine who might be interested in your services.

2.) Run a Web Seminar Series – Running web seminars that draw your in-profile prospects are a highly effective mechanism for building your prospect pool.  Delivering useful information to your target market will allow you to build rapport and convey your value proposition, making the ensuing calls a very warm call for your producers.

3.) Targeted Follow Up Calls – What good is an email or web seminar campaign if it does not yield appointments and opportunities?  Follow up with all who show interest in your email messaging or web seminar presentation in an expeditious manner.  These are prospects who now know you and have some level of interest in your services, so reach out and qualify them and begin filling your pipeline.

Bonus Tip: Leverage LinkedIn – While executing steps 1, 2 and 3, take a few minutes to leverage LinkedIn to spread your message.  Posting your email message or web seminar invitation in appropriate groups can improve results, and connecting with those you speak to will increase rapport and your ability to communicate.

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