How Effective Web Marketing Sold My Family a Vacation

Posted on

March 21st, 2019

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AdirondacksMy wife and I have been discussing what we might like to do for a family vacation this summer. After discussing our preferences, we elected to plan a trip to the Adirondacks. Family friendly outdoor activities and a beach will be great for our kids and most venues will be within a 2 hour drive. Perfect.

So we began punching questions and keywords into Google, and one savvy property owner promptly sold us by leveraging these three web marketing components:

  1. Search Engine Optimization – After three searches, I noticed one property seemed to dominate the rankings. A dedicated website leveraged on-page SEO to drive direct traffic. Meanwhile, prominent listings in rental directories also featured this property, showing the influence of off-page SEO. So we took a look at the website…
  2. Effective Website – Large rotating banner images which portrayed the property as paradise immediately grabbed our attention. Although the website was simple and somewhat modest in design, all critical questions were quickly answered: rates, availability, amenities and more. We often say that websites do not close business, but they must not turn prospects away, and that is exactly what happened here…
  3. Follow Up Email – Feeling suitably informed and impressed with the professionalism of the property owners, we sent an email inquiry. We promptly received a response that answered our questions, and proactively offered responses to questions we would ask in the future (updated availability, deposit information, discounts for advanced payment and more). With all these details in hand, we were ready to make a decision – and my wife plans to sign and return the rental agreement today.

Originally Posted on February 11, 2014 by John Scranton

How Effective Web Marketing Just Sold My Family a Vacation

Posted on

August 15th, 2018

by

AdirondacksMy wife and I have been discussing what we might like to do for a family vacation this summer. After discussing our preferences, we elected to plan a trip to the Adirondacks. Family friendly outdoor activities and a beach will be great for our 18 month old daughter and most venues will be within a 2 hour drive. Perfect.

So we began punching questions and keywords into Google, and one savvy property owner promptly sold us by leveraging these three web marketing components:

  1. Search Engine Optimization – After three searches, I noticed one property seemed to dominate the rankings. A dedicated website leveraged on-page SEO to drive direct traffic. Meanwhile, prominent listings in rental directories also featured this property, showing the influence of off-page SEO. So we took a look at the website…
  2. Effective Website – Large rotating banner images which portrayed the property as paradise immediately grabbed our attention. Although the website was simple and somewhat modest in design, all critical questions were quickly answered: rates, availability, amenities and more. We often say that websites do not close business, but they must not turn prospects away, and that is exactly what happened here…
  3. Follow Up Email – Feeling suitably informed and impressed with the professionalism of the property owners, we sent an email inquiry. We promptly received a response that answered our questions, and proactively offered responses to questions we would ask in the future (updated availability, deposit information, discounts for advanced payment and more). With all these details in hand, we were ready to make a decision – and my wife plans to sign and return the rental agreement today.

Originally Posted on February 11, 2014 by John Scranton

How Effective Web Marketing Just Sold My Family a Vacation

Posted on

January 24th, 2017

by

AdirondacksMy wife and I have been discussing what we might like to do for a family vacation later this year. After discussing our preferences, we elected to plan a trip to the Adirondacks. Family friendly outdoor activities and a beach will be great for our 18 month old daughter and most venues will be within a 2 hour drive. Perfect.

So we began punching questions and keywords into Google, and one savvy property owner promptly sold us by leveraging these three web marketing components:

  1. Search Engine Optimization – After three searches, I noticed one property seemed to dominate the rankings. A dedicated website leveraged on-page SEO to drive direct traffic. Meanwhile, prominent listings in rental directories also featured this property, showing the influence of off-page SEO. So we took a look at the website…
  2. Effective Website – Large rotating banner images which portrayed the property as paradise immediately grabbed our attention. Although the website was simple and somewhat modest in design, all critical questions were quickly answered: rates, availability, amenities and more. We often say that websites do not close business, but they must not turn prospects away, and that is exactly what happened here…
  3. Follow Up Email – Feeling suitably informed and impressed with the professionalism of the property owners, we sent an email inquiry. We promptly received a response that answered our questions, and proactively offered responses to questions we would ask in the future (updated availability, deposit information, discounts for advanced payment and more). With all these details in hand, we were ready to make a decision – and my wife plans to sign and return the rental agreement today.

Originally Posted on February 11, 2014 by John Scranton

Microsoft To Buy LinkedIn for $26.2 Billion

Posted on

June 13th, 2016

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MInsurance Web Marketingicrosoft Corp. and LinkedIn Corporation announced today they have entered into a definitive agreement under which Microsoft will acquire LinkedIn for $196 per share in an all-cash transaction valued at $26.2 billion. This represents a 50% premium over Friday’s closing price. It’s currently trading at around $192, after closing Friday in the $130 range. This is a bold move for Microsoft, but a move which will make them a serious player in the Social Media space. Microsoft has an enviable cash reserve and can easily bankroll this acquisition, and LinkedIn looks like it could fit in nicely with their cloud computing strategy.

www.StartUpSelling.com

How Effective Web Marketing Just Sold My Family a Vacation [From the Archives]

Posted on

December 7th, 2015

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AdirondacksMy wife and I have been discussing what we might like to do for a family vacation later this year. After discussing our preferences, we elected to plan a trip to the Adirondacks. Family friendly outdoor activities and a beach will be great for our 18 month old daughter and most venues will be within a 2 hour drive. Perfect.

So we began punching questions and keywords into Google, and one savvy property owner promptly sold us by leveraging these three web marketing components:

  1. Search Engine Optimization – After three searches, I noticed one property seemed to dominate the rankings. A dedicated website leveraged on-page SEO to drive direct traffic. Meanwhile, prominent listings in rental directories also featured this property, showing the influence of off-page SEO. So we took a look at the website…
  2. Effective Website – Large rotating banner images which portrayed the property as paradise immediately grabbed our attention. Although the website was simple and somewhat modest in design, all critical questions were quickly answered: rates, availability, amenities and more. We often say that websites do not close business, but they must not turn prospects away, and that is exactly what happened here…
  3. Follow Up Email – Feeling suitably informed and impressed with the professionalism of the property owners, we sent an email inquiry. We promptly received a response that answered our questions, and proactively offered responses to questions we would ask in the future (updated availability, deposit information, discounts for advanced payment and more). With all these details in hand, we were ready to make a decision – and my wife plans to sign and return the rental agreement today.

Originally Posted on February 11, 2014 by John Scranton

How Effective Web Marketing Just Sold My Family a Vacation

Posted on

February 11th, 2014

by

My wife and I have been discussing what we might like to do for a family vacation later this year. After discussing our preferences, we elected to plan a trip to the Adirondacks. Family friendly outdoor activities and a beach will be great for our 18 month old daughter and most venues will be within a 2 hour drive. Perfect.

So we began punching questions and keywords into Google, and one savvy property owner promptly sold us by leveraging these three web marketing components:

  1. Search Engine Optimization – After three searches, I noticed one property seemed to dominate the rankings. A dedicated website leveraged on-page SEO to drive direct traffic. Meanwhile, prominent listings in rental directories also featured this property, showing the influence of off-page SEO. So we took a look at the website…
  2. Effective Website – Large rotating banner images which portrayed the property as paradise immediately grabbed our attention. Although the website was simple and somewhat modest in design, all critical questions were quickly answered: rates, availability, amenities and more. We often say that websites do not close business, but they must not turn prospects away, and that is exactly what happened here…
  3. Follow Up Email – Feeling suitably informed and impressed with the professionalism of the property owners, we sent an email inquiry. We promptly received a response that answered our questions, and proactively offered responses to questions we would ask in the future (updated availability, deposit information, discounts for advanced payment and more). With all these details in hand, we were ready to make a decision – and my wife plans to sign and return the rental agreement today.

 

From the Archives: 9 (Business) Things I am Thankful for This Year

Posted on

November 19th, 2013

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Updated: 9 (Business) Things I am Thankful for This Year

Posted on November 23rd, 2010 by John Scranton

  • The Internet – Al Gore’s great invention has allowed us to build a great and profitable company from a series of virtual (home) offices.  Amazing technological progress.  Thanks Al!
  • GoToMeeting – I meet with clients, prospects and colleagues via GoToMeeting everyday.  Easy to use, effective and affordable.  Thank you Citrix!
  • LinkedIn – The social network of business has allowed me to consistently find prospects and clients via the web, for free.  I will repeat that because it is so important – for free!  Thanks LinkedIn!
  • WordPress – Simple and easy to use blog interface.  Attractive and professional blog templates.  And like our friends at LinkedIn, they provide this service at the low cost of free.  Thanks WordPress!
  • eMarketing – What if I told you that you can email your target prospects, then see who read, opened or clicked on the email?  Then you can call these interested parties and sell to them.  I do this every week, and our results have been impressive.  Thank you eMarketing!
  • Skype – You may be noticing a theme, but it appears I like things that have little or no cost.  I used to have a cell phone glued to my ear.  Now I have a comfortable headset that allows me to connect with people for free.  Thank you Skype!
  • SEO – Not only has SEO become a great source of new business, it has also become one of our most popular services.  Agencies find us as a result of our impressive SEO, and want to develop the same pervasive presence.  Thanks SEO!
  • The Knack – This book by Norm Brodsky with Bo Burlingham has become somewhat of a small business Bible for me to refer to and learn from.  I have read it twice this year, and reviewed chapters several times.  Candid and direct insights for small business people.  Thanks Norm!
  • My Pipeline – The best way to finish off the year is with a flurry of sales activity.  The best way to achieve this is with a vibrant, robust prospect pipeline.  I am fortunate to have a great pipeline to work with and great sources for new prospects.  Thanks Pipeline!

Happy Thanksgiving!

Interesting Results Showing Articles Matter

Posted on

November 1st, 2012

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While reviewing a past project earlier this week, we noticed that a highly targeted, highly specific article from November 2010 continued to offer two very valuable assets – even after two years:

  1. This article ranks #1 on Google for our client’s primary keyword phrase
  2. This article attracted 150 views in October – its 24th month of existence

These powerful metrics show that articles matter.  The right topic, the right style and the right article directory will create lasting results.

What Keywords Define You?

Posted on

July 19th, 2012

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In the modern world of business, Search Engine Optimization is deeply ingrained in the fabric of an organization’s brand, image, marketing strategy and sales efforts.  A savvy consumer will take note of the keywords woven through websites, social media profiles, blog entries and marketing materials.  These keywords convey the message of what a business is about.  These keywords define you.

This concept puts increased value on the SEO efforts for all businesses – particularly those who wish to attract, convert, quote or sell a product or solution via the web.  SEO is not only a lead generation tool, but a clear indication of the focus and business acumen of an organization.  As a web marketing professional, I am acutely aware of the efforts an organization has made to attract me to their site and the proficiency of those efforts.  If I am not satisfied with either, I am likely to move on.

Consider this concept when evaluating future search campaigns and the resources allocated to ensure their success.  Continue to measure website traffic, leads and sales resulting from SEO – but also remember that Search Engine Optimization sends a message to prospects about the people behind a brand and who they would like to work with.