A Holistic Approach to Insurance Agency SEO

Posted on

February 9th, 2020

by

StartUpSelling employs a holistic approach to insurance agency search engine optimization (SEO). Client goals and objectives dictate what strategies and services must be deployed. For example, this 10 step approach was recently implemented for an insurance agency SEO client:

  1. Identification of Project GoalsInsurance Agency Marketing
  2. Target Keyword List Creation
  3. Website, Blog & Social Media Review
  4. Competitive Analysis & Ranking Report
  5. On-Page Optimization
  6. Landing Page Creation
  7. Off-Page Optimization
  8. Ongoing Search Ranking Reporting
  9. Ongoing Analytics Reporting
  10. Refinement of On/Off-Page Optimization

To learn more about our holistic approach to Insurance Agency SEO, contact StartUpSelling.

1,800 Insurance Agency Marketing Blogs

Posted on

July 11th, 2018

by

Insurance Agency MarketingStartUpSelling’s Insurance Agency Marketing Blog is pleased to announce that this post is blog number 1,800. As we rapidly approach 2,000 blog posts, popular topics include:

  • Insurance Marketing
  • Insurance Lead Generation
  • Trucking Insurance Leads
  • Insurance Agency SEO
  • Insurance Agency eMarketing
  • Insurance Website Design & Development

If you’d like more information about any of these topics, please contact us today!

Long Tail Keywords & Insurance Agency Leads

Posted on

June 7th, 2017

by

Insurance Search Engine Optimization and Insurance SEOHave you heard the famous saying that about the tail wagging the dog? When it comes to long tail keywords, it can often be beneficial for the long tail phrase to wag the dog. Long tail keywords are often a three to five (or more) word search phrase, some of which may only be searched five or ten times a month. These phrases are often very specific, but when a user types in the phrase, they can be an ideal prospect for your insurance agency services, and you want to make sure their search engine results page (SERP), lists your agency at the top. Let’s take a look at some examples of insurance long tail keyword phrases:

  • Arizona Garage Keeper Insurance
  • New York Owner Operator Insurance
  • California Professional Liability Insurance
  • Best Florida Business Insurance Rates
  • Florida Coastal Condominium Insurance

The more keywords included in a phrase and the more specific the term, the narrower the results, and the less frequently that term is searched. And of course, the shorter the phrase, the broader the results, and the greater the competition for the phrase.  An example of a broad phrase might be “Trucking Insurance”. When targeting long tail keywords, quantity is important. Your agency should target 100 or more long tails, along with more competitive phrases, for a comprehensive approach to your insurance agency search engine optimization efforts.

On page insurance search engine optimization (insurance SEO), includes both content and Meta data. This is the text, images and video that appears on your page, and the Meta such as Page Description, Alt Tags and Header Tags and blog content. Effective insurance search engine optimization also includes off page optimization such as news releases, social media posts, bookmarking, and videos to mention a few. Effective long tail optimization will result in improved insurance website traffic and increased insurance agency leads.

With the increasing number of mobile searches, your agency should add questions to your long tail efforts. Some examples include:

  • Where do I buy Arizona Garage Keeper Insurance?
  • What are the best New York Owner Operator Insurance agencies?
  • What are the lowest California Professional Liability Insurance rates?
  • Where do I find the best Florida Business Insurance Rates?
  • Where can I get the lowest Florida Coastal Condominium Insurance prices?

Though organic insurance search engine optimization and social media marketing are an important aspect of insurance agency marketing, agencies seeking to rapidly build their pipeline often find that insurance agency email marketing and targeted appointment setting calls can represent a faster path to lead generation.

For more information on insurance web marketing and lead generation, go to: startupselling.com

Webinar: Changing The Rules for Insurance Search Engine Optimization in 2017

Posted on

December 14th, 2016

by

StartUpSelling is offering a new, complimentary webinar to help insurance agencies and brokers learn the new rules for Search Engine Optimization in 2017. Join SEO subject matter experts as they explain why search engine optimization still matters to insurance agencies. They will review key opportunities for effective SEO results – including creative ways agencies can leverage social media to improve their rankings. From social bookmarking to long tail landing pages to Google+, insurance SEO offers agencies wishing to excel in marketing, an opportunity to further extend their reach and engage with customers and prospects. Key topics include:

  • New Rules for SEO in 2017Insurance Search Engine Optimization and Insurance SEO
  • Why Search Still Matters to Your Agency
  • Impact of Social Media on SEO
  • Social Bookmarking – What and Why?
  • Google+ an Often Ignored Opportunity

Date & Time: Wednesday, December 21, 2016 12:00-12:20 Eastern

Register Here: https://attendee.gotowebinar.com/register/7074973973925502721

Webinar: The New Rules for Insurance Search Engine Optimization in 2017

Posted on

November 29th, 2016

by

Join us for this brief, complimentary webinar to learn the new rules for Search Engine Optimization in 2017. Subject matter experts will explain why search still matters to insurance agencies, and reveal key opportunities for impactful results – including how to leverage social media. Key topics include:

  • Google Tools For Insurance Web MarketingNew Rules for SEO in 2017
  • Impact of Social Media on SEO
  • Why Search Still Matters to Your Agency
  • Key Opportunities for Impactful Results

Date & Time: Wednesday, December 21, 2016 12:00-12:20 Eastern

Register Here: https://attendee.gotowebinar.com/register/7074973973925502721

 

Webinar: The New Rules for Search Engine Optimization in 2017

Posted on

November 18th, 2016

by

Join us for this brief, complimentary webinar to learn the new rules for Search Engine Optimization in 2017. Subject matter experts will explain why search still matters to insurance agencies, and reveal key opportunities for impactful results – including how to leverage social media. Key topics include:

  • Google Tools For Insurance Web MarketingNew Rules for SEO in 2017
  • Impact of Social Media on SEO
  • Why Search Still Matters to Your Agency
  • Key Opportunities for Impactful Results

Date & Time: Wednesday, December 21, 2016 12:00-12:20 Eastern

Register Here: https://attendee.gotowebinar.com/register/7074973973925502721

 

3 Insurance Marketing & Lead Gen Groups You Need to Join

Posted on

July 15th, 2016

by

Insurance Lead Generation
http://www.linkedin.com/groups?about=&gid=2823318
This group is designed to bring together insurance agencies and wholesale brokers to share lead generation, marketing and growth strategies.

Insurance Social Media Marketing
http://www.linkedin.com/groups?about=&gid=3355214
Explore new avenues for marketing your agency or wholesale brokerage. Discuss methods and techniques to build your brand and increase lead gen with other insurance professionals.

Insurance SEO
http://www.linkedin.com/groups?about=&gid=3735783
Search Engine Optimization is a critical component of marketing strategies in many industries, and it is quickly becoming a required element of insurance agency marketing. Professionally executed insurance SEO creates a multitude of benefits and opportunities and should be implemented as soon as possible – the longer you wait, the greater the investment required to catch up with your competition. Insurance SEO provides excellent lead generation opportunities in addition to the obvious benefits of enhanced web visibility.

3 Insurance Marketing & Lead Gen Groups You Should Join

Posted on

April 21st, 2015

by

Insurance Lead Generation
http://www.linkedin.com/groups?about=&gid=2823318
This group is designed to bring together insurance agencies and wholesale brokers to share lead generation, marketing and growth strategies.

Social Media Marketing for Insurance Professionals
http://www.linkedin.com/groups?about=&gid=3355214
Explore new avenues for marketing your agency or wholesale brokerage. Discuss methods and techniques to build your brand and increase lead gen with other insurance professionals.

Insurance SEO
http://www.linkedin.com/groups?about=&gid=3735783
Search Engine Optimization is a critical component of marketing strategies in many industries, and it is quickly becoming a required element of insurance agency marketing. Professionally executed insurance SEO creates a multitude of benefits and opportunities and should be implemented as soon as possible – the longer you wait, the greater the investment required to catch up with your competition. Insurance SEO provides excellent lead generation opportunities in addition to the obvious benefits of enhanced web visibility.

From the Archives: The Search Engine Optimization Triple Crown: Keywords, On-Page & Off-Page (Part 3)

Posted on

April 8th, 2015

by

The final leg of racing’s triple crown is the longest race of the series.  It is a quarter mile longer than the Kentucky Derby, and typically much farther than any horse entered has run before.  The makes the race a great test of endurance and stamina.  The winner is pushed to achieve a great task that seems unending.  Executing an effective and current off-page SEO strategy is much the same – its seems to be an unending task, however it can pay great dividends.

In 2012, off-page optimization has matured from link exchanges and directory submissions to the exponential leverage of quality content.  The best way to effectively improve your web presence and Google rankings off of your site is to place your targeted, optimized content is the venues your prospects (and the search bots) will find it – quickly.  This may include social networks, article directories or news release sites.  The key is to continually share quality content in right places.  This will seem like an unending task, an endurance test like the Belmont Stakes, but the rewards are worth the effort.

Originally Posted on June 14, 2012 by John Scranton