How to “Insure” the Success of Your Producers

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October 4th, 2021

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Producers should spend more time closing and less time prospecting. The exceptional producer excels at prospecting and at closing, but most can’t do both well. Agency and broker principals can help “insure” the success of their producers by keeping them in front of viable prospects. How is this accomplished?

  • Appointment setting and live call transfer campaigns
  • Improving producer lead handling and qualifying processes
  • Building a comprehensive prospect and email list, and using an effective email marketing strategy
  • Using case studies, web seminars, video, and blogs for ongoing content marketing
  • Optimizing your insurance website for lead capture

If you’re looking to make your insurance marketing and lead gen more effective, click here to schedule a personalized website, marketing, and lead gen review.

Exclusive Wholesale Broker Lead Generation Solutions

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September 17th, 2021

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Insurance Agency MarketingAre you trying to reach and engage more insurance agencies that are now working remotely? To do so, you’ll need new and innovative digital marketing solutions to build your pipeline. We’ve specialized in the insurance industry for over 15 years, helping agencies, brokers, and wholesalers with customized marketing and lead gen services including:

  • Email marketing campaigns (using our list, your list, or a combination)
  • Social media marketing to increase followers and interactions
  • Targeted LinkedIn PPC ad campaigns (you can even select specific agencies to target)
  • Appointment setting and warm call transfers of in-profile agency prospects
  • Website refinement for lead capture and cyber security

If you’re looking to take your wholesale broker marketing to the next level, click here to schedule a personalized website, marketing, and lead gen review.

Marketing to Agencies? We Can Help!

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August 1st, 2021

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You need new marketing and lead generation strategies to reach your goals as a wholesale broker. We’ve specialized in the insurance industry for over 15 years, assisting agencies, brokers, and wholesalers with customized services to:

  • Expand your reach with compelling email marketing campaigns
  • Enhance your social media marketing and increase followers and interactions
  • Leverage our extensive insurance agency email list
  • Create highly targeted LinkedIn PPC ads
  • Upgrade your website and grow your web visibility

If you’re looking to take your wholesale broker marketing to the next level and increase lead generation, call us at (518) 222-6392. Or click here to schedule a personalized website, marketing, and lead gen review.

Fix Your Broken Marketing Strategies and Get Leads that Matter

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April 11th, 2021

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Insurance Agency LeadsAre you still using the same outdated, ineffective methods of lead generation? How’s your presence on critical social platforms and search engines? Do people care when you email them? We’re the experts, and we’re here to help…

  • Target your prospects with email marketing and LinkedIn PPC
  • Deliver valuable video and blog content including white papers, webinars, tools, and more
  • Follow up with professional appointment setting to ensure you speak directly with decision-makers and influencers
  • Improve your image and grow inbound leads with website development, user experience, and Google rankings

Contact us for your complimentary insurance marketing review at www.startupselling.com. Your success is our business.

StartUpSelling, Inc.
(518) 222-6392
www.startupselling.com

Case Study: Trucking Agency Lead Gen Program Generates over $250,000 New Revenue

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November 29th, 2020

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Trucking Lead GenA trucking insurance agency wanted to grow their top line. Their producers were busy servicing clients and lacked enough time to call new prospects. They needed a new approach, a trucking lead generation program which would contact thousands of prospects in their target market and identify opportunities for new business. Check out this case study to learn what they accomplished:

Challenge – Generate Quality Trucking Leads
Solution – New Lead Gen Approach and Process
Results – Over $250,000 in Commission Revenue

Get a copy of the case study here: https://startupselling.com/contact/

How Insurance Agencies Maximize Their Social Media Investment

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October 22nd, 2020

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1Insurance agencies are investing in social media content creation as a valuable tool for attracting new clients and retaining existing ones. Social media content creation drives lead generation because it answers questions and conveys expertise to prospects. Business professionals and decision makers prefer to work with organizations that have a strong online presence because it gives them the opportunity and freedom to conduct their own research on their own terms when it best fits into their schedule.

The most successful insurance agencies are investing in social media. And, perhaps most importantly, they are producing more content.

Here are five strategies that the most successful insurance agencies are using to maximize their social media dollars.

  1. Ensure a social media expert oversees the company’s content marketing strategy. – The most successful companies make sure there is at least one person that is designated to be in charge of executing the content marketing goals that the company has set.
  1. Have a documented content strategy. – Write down your goals and what indicators you’ll use to prove your success. Make sure you communicate your goals with your digital marketing team.
  1. Use a variety of tactics. – In this age of multi-media consumption, competition for audience attention is fierce. The smart investors realize that the wider they cast their net and invest in more tactics, the more new customers they will attract. Here is a list of possible content marketing tactics your organization could employ:

* Social media postings
* Articles on your website and prominent directories
* Blogs
* Digital Newsletters
* Case studies
* Videos
* White papers
* Webinars/webcasts
* Infographics
* Research reports
* Microsites
* Mobile content
* eBooks
* Mobile apps
* Digital magazines
* Podcasts
* Virtual conferences
* Annual reports

  1. Use social media more frequently. – B2B companies use an average of six social platforms, up from five last year. (Content Marketing Institute.) As expected, LinkedIn is the top social media site used by B2B marketers, while Facebook is a close second. The sites that have seen the most growth this last year include SlideShare, Google+ and Instagram. Social media drives awareness of your company which in turn impacts lead generation.
  1. Produce more content. – While it may seem obvious, producing more content is an effective strategy for attracting new customers and retaining existing ones. It may be very intimidating for an insurance agency to produce a quantity of content because it can be time-consuming and needs to be consistent.

StartUpSelling specializes in insurance marketing, web marketing and lead generation services. We have successfully created, launched and maintained marketing and lead generation campaigns for a vast array of insurance agencies. We deliver elite service and solutions at competitive price points. If you would like to maximize an investment in content marketing for your insurance organization, give us a call at 518-222-6392 today!

Trucking Agency Lead Gen Program Generates over $250,000 New Revenue

Posted on

August 22nd, 2020

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Trucking Lead GenA trucking insurance agency wanted to grow their top line. Their producers were busy servicing clients and lacked enough time to call new prospects. They needed a new approach, a trucking lead generation program which would contact thousands of prospects in their target market and identify opportunities for new business. Check out this case study to learn what they accomplished:

Challenge – Generate Quality Trucking Leads
Solution – New Lead Gen Approach and Process
Results – Over $250,000 in Commission Revenue

Get a copy of the case study here: https://startupselling.com/contact/

How Insurance Agencies Maximize Their Social Media Investment

Posted on

May 17th, 2020

by

1Insurance agencies are investing in social media content creation as a valuable tool for attracting new clients and retaining existing ones. Social media content creation drives lead generation because it answers questions and conveys expertise to prospects. Business professionals and decision makers prefer to work with organizations that have a strong online presence because it gives them the opportunity and freedom to conduct their own research on their own terms when it best fits into their schedule. Successful insurance agencies are investing in social media. And, perhaps most importantly, they are producing more content.

Here are five strategies that the most successful insurance agencies, brokers and wholesalers are using to maximize their social media dollars.

  1. Ensure a social media expert oversees the company’s content marketing strategy. – The most successful companies make sure there is at least one person that is designated to be in charge of executing the content marketing goals that the company has set.
  1. Have a documented content strategy. – Write down your goals and what indicators you’ll use to prove your success. Make sure you communicate your goals with your digital marketing team.
  1. Use a variety of tactics. – In this age of multi-media consumption, competition for audience attention is fierce. The smart investors realize that the wider they cast their net and invest in more tactics, the more new customers they will attract. Here is a list of possible content marketing tactics your organization could employ:

* Social media postings
* Articles on your website and prominent directories
* Blogs
* Digital Newsletters
* Case studies
* Videos
* White papers
* Webinars/webcasts
* Infographics
* Research reports
* Microsites
* Mobile content
* eBooks
* Mobile apps
* Digital magazines
* Podcasts
* Virtual conferences
* Annual reports

  1. Use social media more frequently. – B2B companies use an average of six social platforms, up from five last year. (Content Marketing Institute.) As expected, LinkedIn is the top social media site used by B2B marketers, while Facebook is a close second. The sites that have seen the most growth this last year include SlideShare, Google+ and Instagram. Social media drives awareness of your company which in turn impacts lead generation.
  1. Produce more content. – While it may seem obvious, producing more content is an effective strategy for attracting new customers and retaining existing ones. It may be very intimidating for an insurance agency to produce a quantity of content because it can be time-consuming and needs to be consistent.

StartUpSelling specializes in insurance marketing, web marketing and lead generation services. We have successfully created, launched and maintained marketing and lead generation campaigns for a vast array of insurance agencies. We deliver elite service and solutions at competitive price points. If you would like to maximize an investment in content marketing for your insurance organization, give us a call at 518-222-6392 today!

Originally Posted by John Scranton on June 22, 2015

Case Study: New Trucking Lead Gen Program Generates over 400% ROI

Posted on

March 23rd, 2020

by

Trucking Lead GenA trucking insurance agency wanted to grow their top line. Their producers were busy servicing clients and lacked enough time to call new prospects. They needed a new approach, a trucking lead generation program which would contact thousands of prospects in their target market and identify opportunities for new business. Check out this case study to learn what they accomplished:

Challenge – Generate Quality Trucking Leads
Solution – New Lead Gen Approach and Process
Results – Over $250,000 in Commission Revenue

Get a copy of the case study here: https://startupselling.com/contact/