Fix Your Broken Marketing Strategies and Get Leads that Matter

Posted on

April 11th, 2021

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Insurance Agency LeadsAre you still using the same outdated, ineffective methods of lead generation? How’s your presence on critical social platforms and search engines? Do people care when you email them? We’re the experts, and we’re here to help…

  • Target your prospects with email marketing and LinkedIn PPC
  • Deliver valuable video and blog content including white papers, webinars, tools, and more
  • Follow up with professional appointment setting to ensure you speak directly with decision-makers and influencers
  • Improve your image and grow inbound leads with website development, user experience, and Google rankings

Contact us for your complimentary insurance marketing review at www.startupselling.com. Your success is our business.

StartUpSelling, Inc.
(518) 222-6392
www.startupselling.com

Case Study: Trucking Agency Lead Gen Program Generates over $250,000 New Revenue

Posted on

November 29th, 2020

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Trucking Lead GenA trucking insurance agency wanted to grow their top line. Their producers were busy servicing clients and lacked enough time to call new prospects. They needed a new approach, a trucking lead generation program which would contact thousands of prospects in their target market and identify opportunities for new business. Check out this case study to learn what they accomplished:

Challenge – Generate Quality Trucking Leads
Solution – New Lead Gen Approach and Process
Results – Over $250,000 in Commission Revenue

Get a copy of the case study here: https://startupselling.com/contact/

How Insurance Agencies Maximize Their Social Media Investment

Posted on

October 22nd, 2020

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1Insurance agencies are investing in social media content creation as a valuable tool for attracting new clients and retaining existing ones. Social media content creation drives lead generation because it answers questions and conveys expertise to prospects. Business professionals and decision makers prefer to work with organizations that have a strong online presence because it gives them the opportunity and freedom to conduct their own research on their own terms when it best fits into their schedule.

The most successful insurance agencies are investing in social media. And, perhaps most importantly, they are producing more content.

Here are five strategies that the most successful insurance agencies are using to maximize their social media dollars.

  1. Ensure a social media expert oversees the company’s content marketing strategy. – The most successful companies make sure there is at least one person that is designated to be in charge of executing the content marketing goals that the company has set.
  1. Have a documented content strategy. – Write down your goals and what indicators you’ll use to prove your success. Make sure you communicate your goals with your digital marketing team.
  1. Use a variety of tactics. – In this age of multi-media consumption, competition for audience attention is fierce. The smart investors realize that the wider they cast their net and invest in more tactics, the more new customers they will attract. Here is a list of possible content marketing tactics your organization could employ:

* Social media postings
* Articles on your website and prominent directories
* Blogs
* Digital Newsletters
* Case studies
* Videos
* White papers
* Webinars/webcasts
* Infographics
* Research reports
* Microsites
* Mobile content
* eBooks
* Mobile apps
* Digital magazines
* Podcasts
* Virtual conferences
* Annual reports

  1. Use social media more frequently. – B2B companies use an average of six social platforms, up from five last year. (Content Marketing Institute.) As expected, LinkedIn is the top social media site used by B2B marketers, while Facebook is a close second. The sites that have seen the most growth this last year include SlideShare, Google+ and Instagram. Social media drives awareness of your company which in turn impacts lead generation.
  1. Produce more content. – While it may seem obvious, producing more content is an effective strategy for attracting new customers and retaining existing ones. It may be very intimidating for an insurance agency to produce a quantity of content because it can be time-consuming and needs to be consistent.

StartUpSelling specializes in insurance marketing, web marketing and lead generation services. We have successfully created, launched and maintained marketing and lead generation campaigns for a vast array of insurance agencies. We deliver elite service and solutions at competitive price points. If you would like to maximize an investment in content marketing for your insurance organization, give us a call at 518-222-6392 today!

Trucking Agency Lead Gen Program Generates over $250,000 New Revenue

Posted on

August 22nd, 2020

by

Trucking Lead GenA trucking insurance agency wanted to grow their top line. Their producers were busy servicing clients and lacked enough time to call new prospects. They needed a new approach, a trucking lead generation program which would contact thousands of prospects in their target market and identify opportunities for new business. Check out this case study to learn what they accomplished:

Challenge – Generate Quality Trucking Leads
Solution – New Lead Gen Approach and Process
Results – Over $250,000 in Commission Revenue

Get a copy of the case study here: https://startupselling.com/contact/

How Insurance Agencies Maximize Their Social Media Investment

Posted on

May 17th, 2020

by

1Insurance agencies are investing in social media content creation as a valuable tool for attracting new clients and retaining existing ones. Social media content creation drives lead generation because it answers questions and conveys expertise to prospects. Business professionals and decision makers prefer to work with organizations that have a strong online presence because it gives them the opportunity and freedom to conduct their own research on their own terms when it best fits into their schedule. Successful insurance agencies are investing in social media. And, perhaps most importantly, they are producing more content.

Here are five strategies that the most successful insurance agencies, brokers and wholesalers are using to maximize their social media dollars.

  1. Ensure a social media expert oversees the company’s content marketing strategy. – The most successful companies make sure there is at least one person that is designated to be in charge of executing the content marketing goals that the company has set.
  1. Have a documented content strategy. – Write down your goals and what indicators you’ll use to prove your success. Make sure you communicate your goals with your digital marketing team.
  1. Use a variety of tactics. – In this age of multi-media consumption, competition for audience attention is fierce. The smart investors realize that the wider they cast their net and invest in more tactics, the more new customers they will attract. Here is a list of possible content marketing tactics your organization could employ:

* Social media postings
* Articles on your website and prominent directories
* Blogs
* Digital Newsletters
* Case studies
* Videos
* White papers
* Webinars/webcasts
* Infographics
* Research reports
* Microsites
* Mobile content
* eBooks
* Mobile apps
* Digital magazines
* Podcasts
* Virtual conferences
* Annual reports

  1. Use social media more frequently. – B2B companies use an average of six social platforms, up from five last year. (Content Marketing Institute.) As expected, LinkedIn is the top social media site used by B2B marketers, while Facebook is a close second. The sites that have seen the most growth this last year include SlideShare, Google+ and Instagram. Social media drives awareness of your company which in turn impacts lead generation.
  1. Produce more content. – While it may seem obvious, producing more content is an effective strategy for attracting new customers and retaining existing ones. It may be very intimidating for an insurance agency to produce a quantity of content because it can be time-consuming and needs to be consistent.

StartUpSelling specializes in insurance marketing, web marketing and lead generation services. We have successfully created, launched and maintained marketing and lead generation campaigns for a vast array of insurance agencies. We deliver elite service and solutions at competitive price points. If you would like to maximize an investment in content marketing for your insurance organization, give us a call at 518-222-6392 today!

Originally Posted by John Scranton on June 22, 2015

Case Study: New Trucking Lead Gen Program Generates over 400% ROI

Posted on

March 23rd, 2020

by

Trucking Lead GenA trucking insurance agency wanted to grow their top line. Their producers were busy servicing clients and lacked enough time to call new prospects. They needed a new approach, a trucking lead generation program which would contact thousands of prospects in their target market and identify opportunities for new business. Check out this case study to learn what they accomplished:

Challenge – Generate Quality Trucking Leads
Solution – New Lead Gen Approach and Process
Results – Over $250,000 in Commission Revenue

Get a copy of the case study here: https://startupselling.com/contact/

The Benefits of Video Marketing for Insurance Agencies

Posted on

March 23rd, 2020

by

Insurance Video MarketingInsurance agencies are leveraging video in many ways. Most marketing videos are short 1-5 minute videos focused on specific topics. Statistics show visitors are many times more likely to watch a video than they are to read content. So why is video marketing such a big opportunity?

  • It is efficient
  • It is consistent
  • It is cost-effective
  • It is simple
  • It improves SEO
  • Its engaging

Here are a few ways insurance agencies and wholesale brokers can incorporate video:

Testimonials – This is one of the most important reasons to use video marketing. The impact of a customer’s testimonial can accomplish more than the best salesman. It doesn’t have to be a highly sophisticated recording; simple words to enhance the value of your service can do so much.

FAQ Session – Leverage video as a medium to solve customer inquiries and challenges. A short video clarifies more ambiguity than an actual document. An added bonus is that this will boost website traffic.

Comical Skit about Insurance – Be fun and unpredictable. Give your clients and prospects something to smile and laugh about. Have a freaky Friday session at work and share it. This will liven up the relationship with clients.

Risk Reports – Create a video about the fire damage, prevention and safety precautions. Showcase the role your claims team will play during an incident.

Remember, video offers a chance to be creative, realistic and welcoming; a chance like no other.

To know more about video marketing visit StartUpSelling.

Focusing on Referral Selling Limits Agency Growth

Posted on

March 16th, 2020

by

Insurance Agency LeadsReferrals are a premier source of new business for insurance agencies. As an agent, I loved referrals. It was an opportunity to build my business – a visit with a likely buyer. All salespeople need to cultivate referrals.

A mid-size agency’s VP of Marketing told me they follow a referral system. They do not cold call, they rarely advertise and do not leverage any other marketing tools or outreach programs. This system has yielded some success, but unsatisfactory growth rates. I explained that referrals should always be one of the legs of your stool, but you cannot expect to grow consistently standing on one leg.

You always need a three legged stool. Referrals, referrals and more referrals do not work. Never ignore these opportunities – they close faster and more often – but make sure they are only one piece of the puzzle. Exclusively chasing referral business puts a governor on your growth.

Case Study: New Trucking Lead Gen Program Generates over $250K in Revenue

Posted on

February 21st, 2020

by

Trucking Lead GenA trucking insurance agency wanted to grow their top line. Their producers were busy servicing clients and lacked enough time to call new prospects. They needed a new approach, a trucking lead generation program which would contact thousands of prospects in their target market and identify opportunities for new business. Check out this case study to learn what they accomplished:

Challenge – Generate Quality Trucking Leads
Solution – New Lead Gen Approach and Process
Results – Over $250,000 in Commission Revenue

Get a copy of the case study here: https://startupselling.com/contact/

How Insurance Agencies & Brokers Maximize Their Social Media Investment

Posted on

January 5th, 2020

by

1Insurance agencies and wholesale brokers are investing in social media content creation as a valuable tool for attracting new clients and retaining existing ones. Social media content creation drives lead generation because it answers questions and conveys expertise to prospects. Business professionals and decision makers prefer to work with organizations that have a strong online presence because it gives them the opportunity and freedom to conduct their own research on their own terms when it best fits into their schedule.

The most successful insurance agencies are investing in social media. And, perhaps most importantly, they are producing more content.

Here are five strategies that the most successful insurance agencies, brokers and wholesalers are using to maximize their social media dollars.

  1. Ensure a social media expert oversees the company’s content marketing strategy. – The most successful companies make sure there is at least one person that is designated to be in charge of executing the content marketing goals that the company has set.
  1. Have a documented content strategy. – Write down your goals and what indicators you’ll use to prove your success. Make sure you communicate your goals with your digital marketing team.
  1. Use a variety of tactics. – In this age of multi-media consumption, competition for audience attention is fierce. The smart investors realize that the wider they cast their net and invest in more tactics, the more new customers they will attract. Here is a list of possible content marketing tactics your organization could employ:

* Social media postings
* Articles on your website and prominent directories
* Blogs
* Digital Newsletters
* Case studies
* Videos
* White papers
* Webinars/webcasts
* Infographics
* Research reports
* Microsites
* Mobile content
* eBooks
* Mobile apps
* Digital magazines
* Podcasts
* Virtual conferences
* Annual reports

  1. Use social media more frequently. – B2B companies use an average of six social platforms, up from five last year. (Content Marketing Institute.) As expected, LinkedIn is the top social media site used by B2B marketers, while Facebook is a close second. The sites that have seen the most growth this last year include SlideShare, Google+ and Instagram. Social media drives awareness of your company which in turn impacts lead generation.
  1. Produce more content. – While it may seem obvious, producing more content is an effective strategy for attracting new customers and retaining existing ones. It may be very intimidating for an insurance agency to produce a quantity of content because it can be time-consuming and needs to be consistent.

StartUpSelling specializes in insurance marketing, web marketing and lead generation services. We have successfully created, launched and maintained marketing and lead generation campaigns for a vast array of insurance agencies, brokers and wholesalers. We deliver elite service and solutions at competitive price points. If you would like to maximize an investment in content marketing for your insurance organization, give us a call at 518-222-6392 today!

Originally Posted by John Scranton on June 22, 2015