How Often Should I Update My Insurance Agency Website?

Posted on

May 31st, 2021

by

  • Insurance Agency MarketingDynamic content such as blog posts, social media feeds, and news items should display new content at least once a week.
  • Plugins and cybersecurity tools should be updated every 15-30 days.
  • Navigation, page styling, and new video, and other e-collateral should be added or revised every 30-60 days.
  • Copyright and legal information should be reviewed and revised as needed – at least once a year.
  • A full website redesign should occur every 24-36 months, including changes to site structure, visual themes, primary or accent colors, and navigation adjustments that align with key performance indicators from your website traffic analytics.

Leverage Your Agency Website for Marketing & Lead Gen

Posted on

September 16th, 2019

by

How can insurance agencies better utilize their website to improve marketing and capture leads?

  • Ensure your website is optimized for search
  • Add a value proposition video to your homepage
  • Leverage social media and blog feeds
  • Provide case studies and client testimonials across the site
  • Make the website mobile-friendly, easy to navigate and SSL
  • Keep content and code up to date!

If you are looking to get more from your website, click here to schedule a personalized website, marketing and lead gen review.

Hard Market = Big Opportunity for Trucking Agencies

Posted on

August 21st, 2019

by

Capitalize on the hard market with 13.4 to 25.1 exclusive trucking appointments per month. Leverage this exclusive lead gen program to grow your agency. Services include:

  • Prospect List Creation with X-DatesTrucking Leads
  • Customized Target Trucking Profile by Size, Location, Etc.
  • Custom Call Pitch & Ongoing Refinement
  • Experienced Trucking Appointment Setting Professional 
  • Bilingual Appointment Setters Available
  • Creation of Custom Lead Handling Process
  • No Bullpen, Auto-Dialers, Delays or Dropped Calls

Contact us for a 15 minute trucking lead gen review and learn how you can succeed with this proven lead generation package.

How to Leverage Your Agency Website for Marketing & Lead Gen

Posted on

March 25th, 2019

by

Insurance Agency MarketingHow can insurance agencies better utilize their website to improve marketing and capture leads?

  • Ensure your website is optimized for search
  • Add a value proposition video to your homepage
  • Leverage social media and blog feeds
  • Provide case studies and client testimonials across the site
  • Make the website mobile-friendly, easy to navigate and SSL
  • Keep content and code up to date!

If you are looking to get more from your website, click here to schedule a personalized website, marketing and lead gen review.

Insurance Marketing Videos

Posted on

January 18th, 2019

by

Check out our insurance marketing video library to learn more about how agencies and brokers can better attract and retain clients. Videos enhance insurance agency and broker websites, improve stickiness and provide an outstanding opportunity to showcase thought leadership. Our videos and webinars have been viewed by tens of thousands of agents, brokers, executives and owners.

 

Insurance Agency Marketing

Click here to learn more.

Beginning July 2018 Google will Mark all HTTP Sites as Not Secure

Posted on

July 13th, 2018

by

According to Google’s Online Security Blog, Google has been striving to achieve a more secure web by advocating the adoption of HTTPS encryption. Google and other major browsers have been marking HTTP sites as not secure using an icon indicator. Beginning this month, July 2018, the release of Chrome 68 will mark all HTTP sites as “not secure”, labeling the sites with that term, as shown below:

Google Not Secure SSL Warning

 

 

 

 

 

 

Earlier this year, Google posted the following progress with HTTPS (SSL):

  • Over 68% of Chrome traffic on both Android and Windows is now protected
  • Over 78% of Chrome traffic on both Chrome OS and Mac is now protected
  • 81 of the top 100 sites on the web use HTTPS by default

Google’s attempting to help all website visitors understand that all HTTP sites are not secure, and continue to move the web towards a secure HTTPS web.

There are many compelling reasons why insurance agency websites should move to SSL, including security, encryption and trust. In October 2017, Google said, “Passwords and credit cards are not the only types of data that should be private. Any type of data that users type into websites should not be accessible to others on the network, so starting in version 62 Chrome will show the ‘Not secure’ warning when users type data into HTTP sites. And eventually, we plan to show the “Not secure” warning for all HTTP pages, even outside Incognito mode.”

Why The SSL Push?

Sites that begin with “http:” are not SSL sites, and thus considered to be “not secure”. SSL sites all begin with https: and would look like this: https://startupselling.com. What is SSL? It is an acronym which stands for Secure Sockets Layer, a de facto standard used to establish an encrypted link between any web server and your browser. SSL helps ensure that the data communicated between a web server and a browser remains private.

Many people fail to understand that the information they transmit over the Internet, which in many instances is not encrypted, is passed through a series of servers (often referred to as hops), before it finally arrives at the intended destination. Any of those servers which transmit your information in this chain, can steal sensitive information such as passwords, credit card numbers or medical information. Sites that use SSL encrypt your data, making the information difficult to steal for everyone except the final destination server. This is important for increased security and to protect confidential information from hackers and identity thieves.

What is SSL Authentication?

SSL provides authentication in addition to data encryption.  For example, let’s say someone fills out an insurance quote request form. These often contain confidential information.  Any one of those interim servers could potentially hijack this confidential information. However, this security issue can be mitigated by using an SSL Certificate from an authorized SSL provider. SSL certificates are provided to verifiable websites, like your insurance agency website, after they have gone through several identity checks to prove they can be trusted.

Google and other major browsers are essentially mandating that insurance agencies and brokers will need to make the insurance websites SSL compliant. SSL certificates are inexpensive, ranging from free to $70 per year depending upon the hosting provider. If your agency has not yet converted your insurance agency website SSL, you should do so immediately. In the near future, clients and prospects may not be able to use your contact us, get a quote or certificate forms. Insurance agencies or brokers needing assistance updating their website or converting to SSL can reach out to the insurance agency marketing experts at StartUpSelling for a complimentary evaluation.

Webinar: How to Develop a Secure & Current Insurance Agency Website

Posted on

June 11th, 2018

by

Insurance Agency WebsitesYou’ve seen stories about website hacks, malware infusions and ransomware. Join us for this important web seminar to learn how to develop a secure and current insurance agency website. Topics include:

* Preventing Security Risks
* Plug-In & Platform Updates – Keeping All Code Up to Date
* Passwords Policies & Best Practices
* Website Encryption/SSL Requirements
* Back-up and Disaster Recovery Plans
* And More…

Date and Time: Wed, Jun 13, 2018 2:00 PM – 2:30 PM EDT

Click Here to Register: https://attendee.gotowebinar.com/register/3719892319411678721

Webinar: Top 10 Tips to Improve Insurance Agency Website Security

Posted on

May 29th, 2018

by

Insurance Agency Websites

Join us for this important web seminar to learn the top ten tips to improve insurance agency website security. Topics include:

* Preventing Security Risks
* Plug-In & Platform Updates – Keeping All Code Up to Date
* Passwords Policies, Managers & Best Practices
* Website Encryption/SSL Requirements
* Back-up and Disaster Recovery Plans
* And More…

Date and Time: Wed, Jun 13, 2018 2:00 PM – 2:30 PM EDT

Click Here to Register: https://attendee.gotowebinar.com/register/3719892319411678721

Best regards,

StartUpSelling, Inc.
(518) 222-6392
www.startupselling.com