Keeping Your Head Above Water with Insurance Marketing & Lead Gen?

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October 21st, 2021

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Agency owners, principals and marketers often feel like they are barely keeping their heads above the water when it comes to insurance agency marketing and lead gen initiatives. Ongoing initiatives are crucial to future growth, yet with the many challenges that accompany running a successful agency or brokerage, many ambitious marketing and lead generation initiatives sink to the bottom of the priority list. Agencies and brokers should incorporate the following ongoing initiatives to ensure future growth:

  • Email Marketing
  • Website Optimized for Engagement & Lead Capture
  • B2B Appointment Setting
  • Social Media Marketing
  • Insurance Agency SEO
  • Value Proposition & Explainer Videos
  • Content Library

If your agency is looking to improve your insurance lead generation and marketing programs, reach out to the insurance marketing team for a complimentary consultation.

Out of Date Agency Websites are an Invitation for a Cyber Breach

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October 10th, 2021

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Insurance Agency Web AnalyticsCyberattacks are on the rise. Your site could be next – how will you protect it? Here are a few of the key areas which should be addressed:

  • Add a firewall
  • Encrypt data at rest
  • Harden your server
  • Update your software frequently
  • Use multi-factor authentication for login
  • Use parameter queries to mitigate SQL injection

Preventing cyber security breaches is important to both agency principals and clients. Make sure your site is protected! Learn more in our blog or click here to schedule a personalized website, marketing, and lead gen review.

YouTube Videos for Insurance Agency Marketing & Lead Gen

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October 7th, 2021

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Insurance Agency VideosInsurance agency marketers spend a lot of time discussing insurance SEO (insurance search engine optimization) and Google rankings. However, they often miss an outstanding opportunity available directly with YouTube. Consider these ten compelling YouTube statistics:

  1. The 2nd most visited website in the world with 23 billion visits a month
  2. It is the second largest search engine after Google
  3. Used by 1.3 billion people globally
  4. There are 2 billion monthly active users
  5. 5 billion videos are watched every day
  6. 1 billion videos a day are watched on mobile devices
  7. Male users outnumber female users by a 2 to 1 margin
  8. Users average about 40 minutes per day on YouTube
  9. Approximately 79% of all internet users own a YouTube account
  10. The largest market for YouTube is the US (15%)

Okay, so YouTube is clearly a major player when it comes to traffic and stickiness. But how does that translate into opportunity for businesses in general and insurance agencies and brokers specifically? Videos offer agencies, brokers, TPAs and wholesalers an opportunity to:

  • Showcase expertise
  • Create sticky content
  • Educate your prospects and clients
  • Engage prospects for 5, 10 or more minutes
  • Leverage content across multiple channels
  • Improve website performance
  • Generate in-profile leads

YouTube videos can pay dividends for years, and as your videos garner increasing views, your videos rise to the top of the rankings. Let’s use a few examples from the StartUpSelling YouTube video channel. As you can see in the image, some of our older videos are approaching 20,000 views, and continue to attract viewers even though they are five to ten years old! Videos can have a long shelf life if done correctly, assuming the topic remains relevant. Thus, topics should be selected with shelf life in mind, though trending topics can attract more views short term. Agencies and brokers can create videos on a wide variety of topics, a few general examples are below:

  • Experience Modification Factors Impact on Rates
  • Five Hidden Business Risks Which are Not in Standard Policies
  • Best Practices for Remote Employee Enrollment
  • 5 Creative Ways to Increase Benefits without Increasing Costs
  • Leveraging Safety Programs to Reduce Insurance Premiums

What type of videos should agency marketers create? There are many styles to choose from, here are some of the primary types of videos insurance marketers can use:

  • Image Based Video
  • A-Roll Video
  • B-Roll Video
  • Typography Video
  • 2D and 3D Animation
  • Whiteboard Animation
  • Recorded Webinars
  • Voice Over PowerPoint
  • Talking Head Videos

SUS Video Samples

Our two most watched videos are a 26-minute Recorded Webinar, and a two-minute Voice Over PowerPoint, each with almost 20 thousand views. Content is king, regardless of length, though shorter videos are often recommended.

YouTube for Insurance Agency Marketing

So, what’s stopping your agency from leveraging this powerful medium and platform? Agencies lacking the time or resources necessary for this initiative, can reach out to the insurance agency experts at StartUpSelling.

Securing Your Insurance Agency Website From Cyber Attack

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September 15th, 2021

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Insurance Agency Cyber Security - Insurance Websites

Cyberattacks are on the rise, so it’s no surprise that cyber insurance continues to be one of the fastest growing areas in the insurance industry. For insurance agencies, there are two sides to this coin, opportunity for cyber insurance related growth, and the potential for a malicious cyberattack against their own agency website. Consider some of these cyber stats:

  • Data breaches exposed 36 billion records in the first half of 2020.
  • 45% of breaches featured hacking, 17% were malware related and 22% involved phishing.
  • 88% of organizations worldwide experienced phishing attempts (2019).
  • Between 2005 and 2020, there have been over 11,000 recorded breaches.
  • The top malicious email attachment types are .doc and .dot (37%), the next is .exe (19.5%).

How can you make your insurance agency website more secure and limit your exposure to a cyberattack or breach?

The Basics

  • Install SSL. This is a mandatory step for all websites!
  • Update your software frequently. This includes your operating environment, coding, theme, plugins, etc.
  • Use complex passwords. All passwords for all user access to your website should be complex. It’s often best to use the computer-generated passwords provided by your system.
  • Educate your users. Take the time to ensure all employees and contractors understand cyber security best practices including preventing phishing emails and other hacking emails.
  • Use anti-malware solutions. Invest in anti-malware solutions for ongoing scans to and prevent malicious attacks.

Advanced

  • Harden your server. Server hardening is a set of techniques used to improve the security of your server. For example, you should manage server access, minimize the external footprint (including hiding key files from public view), patch vulnerabilities, restrict admin access and minimized user access permissions.
  • Use parameter queries to mitigate SQL injection attacks.
  • Multifactor authentication should be used for login security. MFA is an excellent addition to your security protocol, and authenticator apps like LastPass, Microsoft Authenticator, and Google Authenticator are easy to use. They reside on your smartphone and allow you to enter a 6-digit code to validate secure login.
  • Add a firewall. Most hosting environments offer a firewall option, and you should take advantage of this. For example, GoDaddy offers an optional Securi firewall to help prevent hacking attempts. These are an inexpensive addition and should be a standard. Note that you will need to change your DNS A record when adding a firewall.
  • Protect against XSS attacks. Cross-site scripting (XSS) attacks can inject malicious JavaScript into your insurance agency web pages, which can change browser page content, or potentially steal information. The best defense is to limit how and what JavaScript is executed in the page. For example, your website can disallow the running of any non-hosted scripts (disallow inline JavaScript).
  • Manually accept on-site comments. Don’t allow comments to automatically post, this cuts down on spam and script attacks.
  • Use captchas. Every form should have a captcha, and in the event of cookie compliance captcha issues, create a mandatory field which requires the user to decide something. For example, 5+4=___).
  • Encrypt data. If you’re capturing information of any kind, or as a general safeguard, encrypt your data while at rest.

Preventing cyber security breaches is important to both agency principals and clients. Make sure your insurance agency website is protected! Contact the insurance website experts at StartUpSelling to improve your website branding, lead capture and security!

* Internet statistic sources include Verizon, Gartner, Varonis, Symantec

 

How to Leverage Your Agency Website for Marketing & Lead Gen

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August 15th, 2021

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How can insurance agencies better utilize their website to improve marketing and capture leads?

  • Ensure your website is optimized for search
  • Add a value proposition video to your homepage
  • Leverage social media and blog feeds
  • Provide case studies and client testimonials across the site
  • Make the website mobile-friendly, easy to navigate and SSL
  • Keep content and code up to date!

If you are looking to get more from your website, click here to schedule a personalized website, marketing and lead gen review.

How Often Should I Update My Insurance Agency Website?

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May 31st, 2021

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  • Insurance Agency MarketingDynamic content such as blog posts, social media feeds, and news items should display new content at least once a week.
  • Plugins and cybersecurity tools should be updated every 15-30 days.
  • Navigation, page styling, and new video, and other e-collateral should be added or revised every 30-60 days.
  • Copyright and legal information should be reviewed and revised as needed – at least once a year.
  • A full website redesign should occur every 24-36 months, including changes to site structure, visual themes, primary or accent colors, and navigation adjustments that align with key performance indicators from your website traffic analytics.

Leverage Your Agency Website for Marketing & Lead Gen

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September 16th, 2019

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How can insurance agencies better utilize their website to improve marketing and capture leads?

  • Ensure your website is optimized for search
  • Add a value proposition video to your homepage
  • Leverage social media and blog feeds
  • Provide case studies and client testimonials across the site
  • Make the website mobile-friendly, easy to navigate and SSL
  • Keep content and code up to date!

If you are looking to get more from your website, click here to schedule a personalized website, marketing and lead gen review.

Hard Market = Big Opportunity for Trucking Agencies

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August 21st, 2019

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Capitalize on the hard market with 13.4 to 25.1 exclusive trucking appointments per month. Leverage this exclusive lead gen program to grow your agency. Services include:

  • Prospect List Creation with X-DatesTrucking Leads
  • Customized Target Trucking Profile by Size, Location, Etc.
  • Custom Call Pitch & Ongoing Refinement
  • Experienced Trucking Appointment Setting Professional 
  • Bilingual Appointment Setters Available
  • Creation of Custom Lead Handling Process
  • No Bullpen, Auto-Dialers, Delays or Dropped Calls

Contact us for a 15 minute trucking lead gen review and learn how you can succeed with this proven lead generation package.

How to Leverage Your Agency Website for Marketing & Lead Gen

Posted on

March 25th, 2019

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Insurance Agency MarketingHow can insurance agencies better utilize their website to improve marketing and capture leads?

  • Ensure your website is optimized for search
  • Add a value proposition video to your homepage
  • Leverage social media and blog feeds
  • Provide case studies and client testimonials across the site
  • Make the website mobile-friendly, easy to navigate and SSL
  • Keep content and code up to date!

If you are looking to get more from your website, click here to schedule a personalized website, marketing and lead gen review.