Imagine that your agency is one of the most sophisticated, technologically advanced marketers in the country. Your tools, time and talent drastically belie your size. Though your commission revenue is perhaps $3 Million, $5 Million or $10 Million, your marketing knowledge, execution and efficacy resembles agencies more than 10 or 20 times your size. And your growth rate is indicative of your marketing proficiency. Agencies and brokers don’t need to use their imagination to accomplish this,nor do they need to staff an expensive marketing department, they simply need to reach out to the StartUpSelling insurance marketing team at (518) 222-6392 for a customized insurance marketing and lead generation plan. Watch this short video to for a glimpse into what could be…

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How Often Should You Update Your Insurance Website?

  • Posted on November 19, 2014
  • by Alan Blume

Insurance Agency WebsitesInsurance agents, brokers and wholesalers should keep their sites current and professional, as most clients, prospects, partners and employees will visit their site. Staying current with content is much simpler with an easy to use content management system. WordPress is a good example of this, though there are many others. Ongoing website refinements are best, that said, if an insurance website remains stagnant for two years your website is need of an update. An update can include anything from new sharing chiclets to updated images to mobile compliant coding. Here are some of the key components to consider when looking at your insurance website:

  • Insurance Website Design
  • Content Marketing Strategy, Blogs, Resources
  • Content Management System
  • Website Video (Value Proposition Video)
  • Insurance Social Media Marketing
  • Insurance Search Engine Optimization
  • Insurance Website Analytics
  • Lead Capture Forms
  • Responsive Web Design/Mobile Compatibility

For more information on insurance web marketing and insurance websites, visit StartUpSelling or call (518) 222-6392 for a one to one agency marketing review.

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Insurance Agency WebsitesWhat does your insurance agency website say about your agency?

 

  • We haven’t updated our site for five years – because we can’t afford to
  • Our website looks old – because we don’t care
  • We don’t understand the Internet – so we don’t really pay any attention to it
  • Our content is out of date – because we are too
  • We just want our name and phone number on our website – that should be fine

Though you may not look at your website from the terse perspectives above, your clients and prospects may look at your website in exactly that way. Agents should assume that every client, prospect, partner, employee and prospective employee will visit their website. A current, professional and up to date website will provide your agency with credibility, authority, professionalism and rapidly convey your value proposition. And today, a responsive website design, one that formats correctly for mobile devices (tablets, smart phones, etc.) is essential. Call (518) 222-6392 for a complimentary insurance agency website review.

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Join StartUpSelling for this brief, complimentary insurance agency marketing webinar and learn the key steps to killer content for insurance agency marketers. Our panel of subject matter experts will explain how to execute each step of the process and review case study samples of agencies running successful campaigns. Topics include:

SUS-white logo

  • Blogging to Convey Value & Generate Inbound Leads
  • Leveraging Articles to Demonstrate Subject Matter Expertise
  • Creating Content for Insurance Agency Email Marketing
  • Optimizing Content for Insurance Agency Websites
  • Re-purposing Content for Insurance Agency (and YouTube) Videos
  • Deploying Social Media Marketing to Reach Prospects

Date & Time: Wednesday July 30th 12:00-12:30 EST

To Register: https://www1.gotomeeting.com/register/633769176

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New Webinar – Insurance Agency Website Best Practices

  • Posted on March 16, 2014
  • by Alan Blume

Effective Insurance Agency MarketingFor those agencies which haven’t updated their websites recently (read that as meaning in the last two years), join us for this brief, complimentary and educational webinar and learn the Insurance Agency Website Best Practices for 2014. Our expert panel will review the tools and technologies agencies deploy to improve website design, flexibility and effectiveness. Topics include:

  • Simple Content Management Systems
  • Website Design Best Practices
  • Agency Content Strategy
  • Insurance Agency Social Media Marketing
  • Insurance Agency SEO
  • Insurance Website Analytics
  • Lead Capture
  • Responsive Web Design/Mobile Compatibility

Date & Time: March 26th 12:00-12:30pm

To Register: https://www1.gotomeeting.com/register/975352609

This webinar is by invitation only – please register using a business email.

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Insurance Agency Website Content Management Systems

  • Posted on February 18, 2014
  • by Alan Blume

 

Insurance Agency Websites

 

Does your insurance agency website have a content management system? A simple definition of a website content management system follows. Website content manage systems (WCMS) allow for easy authoring, collaboration, and administration, for users with little knowledge of web programming, to create and manage website content.  The top 3 content management systems are:

 

  1. WordPress is the most popular content management system. It originated as a blogging system but is now a full-fledged WCMS.
  2. Joomla is the second most popular content management system.
  3. Drupal is #3 and originated prior to WordPress or Joomla.

There are also many other lesser known WCMS, including proprietary CMS systems. Content management systems allow agents to edit their own websites, change design elements, post videos and webinar recordings, blogs and alerts with relative ease. Once the new website is created, there is little ongoing technical assistance required for the vast majority of edits and changes. If your agency has yet to update your insurance agency website, you should consider a Responsive Web Design site (works with all types of portable devices), with a built in, open source, content management system. Your new insurance agency website should be optimized for Google/Bing search engines, as every agency site should leverage opportunities available through insurance agency search engine optimization (insurance agency SEO).

For agencies interested in updating their websites, or seeking a territory exclusive insurance agency lead program, check out our Insurance Agency Marketing resources or call (518) 222-6392 for a one to one insurance agency marketing review.

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How Much Should an Insurance Agency Website Cost?

  • Posted on January 15, 2014
  • by Alan Blume

Insurance Agency WebsitesWhen it comes to insurance agency websites, agents are likely confused by the disparity in pricing. Some platform websites cost $2,000 or more per month! At the other end of the spectrum, there are companies offering to create websites for $500, as a onetime fee. So how can an agency decide? Let’s begin with the sites that are $500, which are clearly constrained by the amount of time and/or the talent they can leverage in creating the site. This is simple economics, as a 20 page insurance agency website costs $25 per page. When we consider that there is writing, editing, formatting, and image selection, we quickly see that very little time or talent can be spent on this type of site.

Platform providers typically include web analytics and eMarketing software, but the talent and resources to interpret and act upon the analytics, or to create the content and fulfillment for the eMarketing is normally an additional cost. Platforms offer plenty of functionality, but agencies will likely need to staff up internally to take advantage of the platform. Conversely, an agency could add Google Analytics, which does a very good job for most agencies, and could do so without cost. eMarketing software is very inexpensive, it’s the talent that results in the cost. The same is true for social media marketing solutions.

Agencies can opt for a value driven middle ground, selecting responsive web design websites that offer great functionality, at a lower cost than the platforms. Agencies can also outsource many aspects of their marketing, lowering internal staffing costs by leveraging an experienced insurance agency marketing firm. For more information about Territory Exclusive Insurance Agency Marketing Solutions call 518-222-6392 and ask about our Premier Marketing Group, which offers immediate response for all your insurance agency marketing needs.

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Insurance Agency Websites – Responsive Web Design

  • Posted on January 13, 2014
  • by Alan Blume

Insurance Websites - Responsive Web DesignPerhaps your insurance agency website is in need of an update, or you may have heard of something called responsive web design. Regardless, the time has come to ensure your insurance website is compatible with PCs, laptops, iPads, Androids, iPhones and other mobile devices. What is Responsive Web design (RWD)? It is a design approach which provides an optimal viewing experience on any device. It offers easy reading and navigation for any visitor, regardless of device, with a minimum of resizing, panning, and scrolling. For a one to one evaluation of your agency website, call (518) 222-6392.

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New Year Brings New Insurance Agency Marketing Innovations

  • Posted on December 31, 2013
  • by Alan Blume

Insurance Agency Web Marketing

Jump starting insurance agency pipelines is often the highest priority for the New Year. To help agencies accomplish this StartUpSelling offers new, state of the art tools and technologies to compliment agency marketing efforts and insurance agency lead programs. Agents and brokers can benefit from some or all of the following marketing innovations:

  • Social Media Automation – Quickly and easily schedule and track every social media post across all major social media sites. Includes custom reporting to track agency results.
  • Website Visitor ID – Identify businesses visiting agency websites, what pages they visit, and how often they visit.
  • Advanced Website SEO & Analytics Reporting – StartUpSelling clients receive monthly reports featuring detailed traffic and SEO metrics.
  • Responsive Web Design – Ensures agency websites work across all mobile platforms, from iPad and iPhones to Android and tablets.
  • Easy To Use Content Management System – Allows agencies to edit web page content with minimal training.
  • Branded Digital Fulfillment – Professionally written and designed agency collateral for web marketing and email distribution. This can include agency value proposition e-brochures, case studies and client testimonials.
  • Targeted Prospect Contact & eMail Lists – Every agent should benefit from a comprehensive, targeted prospect list which includes all relevant demographics and business emails.
  • Video – Professionally branded agency videos for website, YouTube and eMarketing distribution. From animated shorts to Skype recorded interviews to recorded webinars, video offers marketing advantages including improved branding and insurance SEO.

For more information about Territory Exclusive Insurance Agency Marketing Solutions call 518-222-6392 and ask about our Premier Marketing Group, which offers immediate response for all your insurance agency marketing needs.

 

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Insurance Agency Websites, Microsites, Minisites and Landing Pages

  • Posted on September 11, 2013
  • by Alan Blume

Insurance Agency Web MarketingEveryone knows what an Insurance Agency Website is, but more granular insurance agency web marketing terms such as microsites, minisites,  landing pages and squeeze pages may be somewhat of a mystery to many agents and brokers. What’s the difference between these, and why are they an important aspect of your insurance agency marketing?

Here is a brief definition of each:

  • Microsite: A microsite, which is also known as a landing page, minisite or weblet, is an Internet web design term usually referring to an individual web page. Examples of this might be a web page dedicated to Auto Insurance, Home Owners Insurance, Condo Insurance or Errors & Omissions.
  • Minisite: A minisite is a small and focused website dedicated to a specific topic. Most minisites contain just a few pages, though pragmatically they can have as few as one webpage or as many as 20. They are typically a subset of a larger website. For example, the XYZ Insurance Agency website might have 30 pages of content, and have two minsites, one of these dedicated to Transportation Company Insurance (Trucking Insurance Leads), the other dedicated to Benefits and Compliance (Group Benefits Leads).
  • Landing Page: A landing page is a single web page that is rendered when a user clicks on a search result,  online advertisement, social media link, etc. The landing page is often lead or sales oriented, displaying content directly related to the advertisement, search result or social media link. An example of a landing page might be Florida Yacht Insurance or Professional Liability Insurance for Engineers.
  • Squeeze Page: Squeeze pages are landing pages created and designed to capture leads, to increase subscriptions (to newsletters for example), or registration for an event (webinars/seminars), insurance agency video fulfillment, etc. Examples of a Squeeze Page include: Territory Exclusive Insurance Agency Lead Generation Webinar, or PPACA Compliance Newsletter Subscription.
  • Weblet: Weblets, a term credited to NASA origin, is similar to a minisite or microsite, though there are a few key differences. It is often maintained by a single individual. It typically provides content which can be downloaded. Weblets are often created to assist non-technical people to help publish professional looking web content without having to know anything about programming.

All of these terms are applicable to insurance agency websites and insurance agency web marketing. They are specific tools purposed to drive traffic, generate inbound leads, and increase subscription and/or event attendance. They are also used to convey subject matter expertise and credibility. And all of these tools can be effectively used to improve your insurance search engine optimization by targeting the page for very specific long tail SEO terms. If your insurance agency is seeking to extend reach and drive more qualified inbound leads, microsites, minisites, landing pages and squeeze pages should become part of your vocabulary. For more information on territory exclusive insurance agency marketing and insurance agency lead solutions, contact the agency marketing team at StartUpSelling.

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