Insurance Web Analytics Primer

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November 8th, 2021

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Insurance Web AnalyticsHow many people visit your website each day? What is your conversion rate on forms? Where do they go on your site? How long do they stay? Where are your website visitors geographically and how are they arriving on your site? The answers to these questions offer extremely valuable insight into your prospects, your communication and branding, your sales and marketing, and your business forecasting. Don’t make decisions without all the facts.

Insurance agency web analytics leverages tools and professionals to better understand the behavior of visitors to your website. This analysis includes tracking, reviewing, and reporting key data to measure site activity, including individual pages, forms, and calls to action as well as client portals, videos, and more.

Web analytics help identify opportunities to improve conversion and user experience while improving insights into prospect behaviors and areas of opportunity for branding and communication. StartUpSelling uses leading-edge tools to help agencies and brokers track and monitor:

  • Website traffic
  • Page traffic
  • Traffic sources
  • PPC/CPC traffic
  • Average time per page
  • Average session duration
  • User flow and bounce rate
  • Traffic by date and time
  • Search visibility
  • Traffic by region
  • Broken links
  • Domain authority and more!

If you’re ready to take your website to the next level, contact our SEO and website analytics team to discuss the future of your Internet visibility!

Keeping Your Head Above Water with Insurance Marketing & Lead Gen?

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October 21st, 2021

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Agency owners, principals and marketers often feel like they are barely keeping their heads above the water when it comes to insurance agency marketing and lead gen initiatives. Ongoing initiatives are crucial to future growth, yet with the many challenges that accompany running a successful agency or brokerage, many ambitious marketing and lead generation initiatives sink to the bottom of the priority list. Agencies and brokers should incorporate the following ongoing initiatives to ensure future growth:

  • Email Marketing
  • Website Optimized for Engagement & Lead Capture
  • B2B Appointment Setting
  • Social Media Marketing
  • Insurance Agency SEO
  • Value Proposition & Explainer Videos
  • Content Library

If your agency is looking to improve your insurance lead generation and marketing programs, reach out to the insurance marketing team for a complimentary consultation.

Insurance Agency Email Marketing & Preview Text

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August 13th, 2021

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insurance email marketingInsurance agency owners, principals and marketers should be taking advantage of preview text for all of their email campaigns. If you are unfamiliar with preview text and its role with insurance email marketing campaigns, read on:

What is preview text?

Preview text is the text snippet below (or next to) an email subject line in the email client inbox. It gives additional detail into the subject matter of the email, and improves the look and feel of the delivered email, which translates into the overall professionalism of the message and campaign. Preview text prevents garbled or unrecognizable text under your email subject line (see image).

Who uses preview text?

All major email clients now support preview text, including Outlook, Gmail and Apple Mail. Gmail refers to this as Snippets, Apple Mail calls it a preview, and in Outlook it’s a Message Preview.

What happens when you don’t use preview text correctly?

Incorrect Preview Text

In the image above, the preview text is pulling the image name as opposed to information that would be helpful to the reader, thus impacting campaign professionalism and expertise. Graphically rich emails, or emails that begin with an image often cause problems with preview text.

 Proper Preview Text

In the image above, the preview text is pulling customized and appropriate content pertaining to the message. Insurance agency marketers should review each message, especially with graphically rich emails, to ensure their preview text is correct. Bottom line, make sure all your email campaigns are using preview text properly. It’s best to customize the preview text to compliment the subject line, as opposed to repeating the subject line.

Looking to take your insurance marketing to the next level? Contact the insurance agency marketing team at StartUpSelling for your complimentary insurance marketing & lead gen review.

A Winning Insurance Lead Gen Strategy Should Include Educational Webinars 

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July 29th, 2021

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Insurance Agency Webinars

Insurance agencies, brokers and wholesalers which have incorporated insurance webinars into their marketing initiatives often see impressive results, with registration increasing over time to hundreds and a 60% or greater attendance rate which can be achieved with educational content and timely topics. Insurance webinars are effective for essentially any agency, broker or wholesaler, but are most effective when targeting niche markets such as transportation, construction, and benefits. 

 

Webinars help showcase expertise, demonstrate thought leadership and elevate the conversation from insurance sales to partner and consultant. Where can agents and brokers find topics and speakers? Agencies and brokers can use internal experts, external partners, carrier partners, consultants, CPA’s tax advisors and industry consultants to create a well-respected and well attended webinar series.

 

The marketing catalyst for successfully implements insurance webinar series often rests upon email marketing and social media marketing initiatives. Both can prove highly effective in driving registrants to an insurance webinar series. Agents and brokers must ensure they are adhering to CAN-SPAM and opt-in email marketing best practices. Email marketing initiatives are only as good as the underlying email marketing list. Agents and brokers who do not have a comprehensive prospect and client email list should work on building one immediately, and if they are unsure how to accomplish this, should seek qualified outsourced guidance on this important topic. A high-quality target list is not only the foundation for successful insurance digital marketing, but also an important and valuable digital asset for every agency and broker! 

 

Social media marketing is often an untapped resource for agencies, brokers and wholesalers, as it is now common for 50% of registrants to be gleaned from LinkedIn, Facebook and Twitter, assuming agents and brokers have a viable insurance social media marketing program in place. LinkedIn remains the most important social media platform for B2B centric insurance agencies and brokers, while Facebook is often the go to platform for personal insurance campaigns. That said, with there are many good tools available to post simultaneously to all major social media platforms. For example, let’s say a broker wanted to announce a new “ACA and Compliance Update Webinar”. This message could easily be posted simultaneously to LinkedIn, Facebook and Twitter, and the posts, efficacy and interactions could be easily tracked.

 

Webinars combined with professional email marketing and social media marketing campaigns can provide an impressive educational foundation for agents and brokers seeking to differentiate themselves from the pack. Web seminars can target prospects, clients or both, to help agencies, brokers and wholesalers establish and maintain their “digital” relationship. These live webinars can then be recorded, and used as video fulfillment on both their insurance website and YouTube to extend the reach, and help grow the business.

 

Agencies, brokers and wholesalers which lack the marketing staff or expertise to accomplish effective email marketing can contact StartUpSelling for assistance at 888-304-3638.

Effective Insurance Marketing To Drive Leads & Growth – Video Over 2,000 Views

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March 21st, 2021

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Rapid Rebranding for Insurance Agencies

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February 21st, 2021

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Insurance Agency MarketingMost of the business world is working remotely, yet many agencies are using branding and websites that haven’t been updated in years.  We frequently hear from agencies who say:

  • We’ve been working on our website for six months
  • We’re missing key product details on our website
  • We’ve added a new line of business but don’t have professional digital literature
  • Our branding is inconsistent across our social platforms
  • Our logo is old and needs to be updated

If your agency is struggling with these issues, we can help with our Rapid Rebranding Method:

  • Rapid Agency Rebranding Solution – Only 8 Weeks to Completion
  • Quickly Launch New Products, Practices or Businesses
  • Update Websites, Logos & Graphics
  • Accelerate Lead Gen & Growth Plans

Contact us to learn how StartUpSelling helps agencies like yours with our Rapid Rebranding Method.

Rapid Agency Rebranding Method Now Available

Posted on

December 13th, 2020

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Insurance Agency MarketingMost of the business world is working remotely, yet many agencies are using branding and websites that haven’t been updated in years.  We frequently hear from agencies who say:

  • We’ve been working on our website for six months
  • We’re missing key product details on our website
  • We’ve added a new line of business but don’t have professional digital literature
  • Our branding is inconsistent across our social platforms
  • Our logo is old and needs to be updated

If your agency is struggling with these issues, we can help with our Rapid Rebranding Method:

  • Rapid Agency Rebranding Solution – Only 8 Weeks to Completion
  • Quickly Launch New Products, Practices or Businesses
  • Update Websites, Logos & Graphics
  • Accelerate Lead Gen & Growth Plans

Contact us to learn how StartUpSelling helps agencies like yours with our Rapid Rebranding Method.

Five Keys to a Successful Content Marketing Strategy for Your Insurance Agency

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November 1st, 2020

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Content MarketingBy now, most insurance agencies and wholesale brokers have realized the power of content marketing as a critical element of social selling. Content marketing is a powerful tool for attracting potential customers, making connections and building relationships with your target audience.

Content marketing isn’t easy. But if it is done correctly, content marketing works in every industry, in every business, every time. All too often businesses don’t adequately prepare for the demands of developing and executing a successful content marketing strategy.

In practice, content marketing is hard work. You need to have a strategy so that search engines (such as Google) and your target audience can find you. It’s the hard work of sharing valuable, relevant content that your audience is looking for that captures their attention.

Here are 5 keys to successful content marketing:

  1. Take content marketing seriously – Content marketing can be an efficient and powerful way to grow your audience and your agency. For content marketing to work, you need to invest, prioritize and execute. In order to achieve serious results, content marketing must be taken seriously.
  1. Build relationships first – Content marketing is a long-term strategy. Success is no longer measured by the size of your email list, but by the size of your audience. When we build relationships first, those relationships turn into your audience. That audience then becomes your customer or partner, which turns into revenue.
  1. Stop overtly selling – People (including people in your target business audiences) are tired of being sold too. They are savvy consumers who understand the connection between where they are consuming content and who provided the content. Always selling pushes your potential audience away because they will seek other sources of information.
  1. Focus on your specialty/ies – The era of generalization is gone. People look for experts in the specific area of topic for which they are seeking. From a search engine and brand-building perspective, specialization is a pillar of content marketing success.
  1. Invest in your content marketing strategy – Content marketing can have a very high ROI if done right. Doing it right means investing in bandwidth, tools and people. You need to have all of the parts of an online marketing funnel functioning well in order for a content marketing strategy to be successful. You will need to invest time and money in order to see the results you are seeking.

Want to learn more about how you can gain a competitive edge with a content marketing strategy? Contact StartUpSelling and we will be happy to help you explore how content marketing can benefit your company. Call us today at (518) 222-6392 to get started.

New Remote Agents = New Agency Branding Rules: Rapid Rebranding Method Now Available

Posted on

August 2nd, 2020

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Insurance Agency MarketingMost of the business world is working remotely, yet many agencies are using branding and websites that haven’t been updated in years.  We frequently hear from agencies who say:

  • We’ve been working on our website for six months
  • We’re missing key product details on our website
  • We’ve added a new line of business but don’t have professional digital literature
  • Our branding is inconsistent across our social platforms
  • Our logo is old and needs to be updated

If your agency is struggling with these issues, we can help with our Rapid Rebranding Method:

  • Rapid Agency Rebranding Solution – Only 8 Weeks to Completion
  • Quickly Launch New Products, Practices or Businesses
  • Update Websites, Logos & Graphics
  • Accelerate Lead Gen & Growth Plans

Contact us to learn how StartUpSelling helps agencies like yours with our Rapid Rebranding Method.