YouTube Videos for Insurance Agency Marketing & Lead Gen

Posted on

October 7th, 2021

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Insurance Agency VideosInsurance agency marketers spend a lot of time discussing insurance SEO (insurance search engine optimization) and Google rankings. However, they often miss an outstanding opportunity available directly with YouTube. Consider these ten compelling YouTube statistics:

  1. The 2nd most visited website in the world with 23 billion visits a month
  2. It is the second largest search engine after Google
  3. Used by 1.3 billion people globally
  4. There are 2 billion monthly active users
  5. 5 billion videos are watched every day
  6. 1 billion videos a day are watched on mobile devices
  7. Male users outnumber female users by a 2 to 1 margin
  8. Users average about 40 minutes per day on YouTube
  9. Approximately 79% of all internet users own a YouTube account
  10. The largest market for YouTube is the US (15%)

Okay, so YouTube is clearly a major player when it comes to traffic and stickiness. But how does that translate into opportunity for businesses in general and insurance agencies and brokers specifically? Videos offer agencies, brokers, TPAs and wholesalers an opportunity to:

  • Showcase expertise
  • Create sticky content
  • Educate your prospects and clients
  • Engage prospects for 5, 10 or more minutes
  • Leverage content across multiple channels
  • Improve website performance
  • Generate in-profile leads

YouTube videos can pay dividends for years, and as your videos garner increasing views, your videos rise to the top of the rankings. Let’s use a few examples from the StartUpSelling YouTube video channel. As you can see in the image, some of our older videos are approaching 20,000 views, and continue to attract viewers even though they are five to ten years old! Videos can have a long shelf life if done correctly, assuming the topic remains relevant. Thus, topics should be selected with shelf life in mind, though trending topics can attract more views short term. Agencies and brokers can create videos on a wide variety of topics, a few general examples are below:

  • Experience Modification Factors Impact on Rates
  • Five Hidden Business Risks Which are Not in Standard Policies
  • Best Practices for Remote Employee Enrollment
  • 5 Creative Ways to Increase Benefits without Increasing Costs
  • Leveraging Safety Programs to Reduce Insurance Premiums

What type of videos should agency marketers create? There are many styles to choose from, here are some of the primary types of videos insurance marketers can use:

  • Image Based Video
  • A-Roll Video
  • B-Roll Video
  • Typography Video
  • 2D and 3D Animation
  • Whiteboard Animation
  • Recorded Webinars
  • Voice Over PowerPoint
  • Talking Head Videos

SUS Video Samples

Our two most watched videos are a 26-minute Recorded Webinar, and a two-minute Voice Over PowerPoint, each with almost 20 thousand views. Content is king, regardless of length, though shorter videos are often recommended.

YouTube for Insurance Agency Marketing

So, what’s stopping your agency from leveraging this powerful medium and platform? Agencies lacking the time or resources necessary for this initiative, can reach out to the insurance agency experts at StartUpSelling.

Effective Insurance Marketing To Drive Leads & Growth – Video Over 2,000 Views

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March 21st, 2021

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Effective Insurance Marketing To Drive Leads & Growth – Video Surpasses 2,000 Views

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July 19th, 2020

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5 Popular Insurance Marketing & Lead Generation Videos Viewed Over 40,000 Times

Posted on

October 16th, 2018

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Insurance Agency Marketing - Insurance Agency Leads

 

 

 

 

 

 

 

 

 

These five insurance agency marketing and lead generation webinar and videos have been collectively viewed over 40,000 times. You can check out these popular and complimentary insurance marketing resources on demand, at your convenience:

·       Insurance Agency Marketing Plans: How to Insure the Success of Your Producers

·       2 Minute Sales Pro: The Elevator Pitch

·       Top 5 Insurance Agency Lead Generation Tips

·       2 Minute Sales Pro: Telesales Best Practices

·       Effective Insurance Marketing to Drive Leads & Growth

Whether you’re a $1 Million Agency trying to build your pipeline, or a $1 Billion Broker seeking assistance with a sophisticated Search Engine Optimization initiative, the insurance marketing experts at StartUpSelling can help. Reach out to us for a complimentary marketing and lead generation review.

Effective Insurance Marketing To Drive Leads & Growth – Video Nears 2,000 Views

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September 6th, 2018

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Effective Insurance Marketing To Drive Leads & Growth – Video Approaches 2,000 Views

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January 9th, 2018

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Tips for Writing a Great Insurance Agency Marketing Video Script – Part 2

Posted on

September 21st, 2017

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1View Part 1 Here: https://startupselling.com/johnscranton/tips-for-writing-a-great-b2b-video-script-part-1/

Keep it BRIEF.

Short videos keep the attention of your audience better than long videos. According to White Board Geeks, a video script should have approximately 150 words per minute. So a 3-minute script would be 450 words.

Professional Voice Over

Trust us on this. Do not waste time trying to create a perfect voice over in house.

Video marketing exposes your brand to larger audiences, captures the attention of your target audience and will help you boost your online presence. Videos establish your authority and credibility in your industry and will lead to increased sales.

Originally posted by John Scranton on July 17, 2015

Complimentary Insurance Agency Video Library

Posted on

September 5th, 2017

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Insurance Agency Video - Insurance Web MarketingCheck out this complimentary Insurance Marketing & Lead Gen Video Library which is accessible for all insurance agencies and brokers. These videos and on demand webinars help agencies and brokers improve their marketing, extend their branding and generate more leads. The StartUpSelling library offers well over a hundred comprehensive insurance agency marketing videos including:

  • Marketing Automation & Lead Generation
  • Email Drip Campaigns For Insurance Agency Leads
  • Changing The Rules For Insurance Agency Search Engine Optimization
  • Filling The Pipeline With Truck Insurance Agency Leads

The library is available on the StartUpSelling Website or YouTube, and covers insurance marketing topics like:

  • Using video to improve insurance web marketing results
  • Creative lead generation and appointment setting strategies
  • Engaging prospects and clients using educational content
  • Leveraging webinars to improve insurance email marketing results

There are no fees to download or access this video library.

If your insurance lead generation or web marketing initiatives are in need of refinement, contact the insurance marketing experts to learn more.

5 Tips for Your Insurance Video Marketing Strategy

Posted on

July 3rd, 2017

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Picture1Wondering what content to include in your video strategy?

  • Insurance clients have many questions. Use video to educate and share important information about your business.
  • Share big announcements. Are there major changes in the industry? New information your customers should know about? Changes in your business? These are all great topics for videos.
  • Add video-recorded customer reviews and testimonials to your website. This adds a human touch to your business and allows customers to feel connected while also establishing your credibility.
  • Integrate video into your email marketing campaign. Or, take a screen shot of your video and add a link to the video on your website. Email is one of the best ways to connect directly with your consumers and it makes a great way for them to engage with your content. This will also drive traffic to your website!
  • Demos, trainings, interviews and live event coverage are all good opportunities to share more information about your business without seeming pushy or spammy.

There are lots of other ways to incorporate video into your marketing strategy so get creative!

Originally Posted by John Scranton on May 5, 2015