Unleash the Power of Social Media Marketing

  • Posted on July 19, 2017
  • by John Scranton

Insurance Agency Social Media MarketingFifty-five percent of insurance consumers say they would use one or more of a variety of insurance services offered through social media – a number too big to ignore! (Accenture, 2013.) In today’s online world, consumers and business owners go to the internet when considering a purchase of any kind. They usually start with a Google search to learn more about the available alternatives to read user-generated reviews. They often go to Facebook, Twitter or LinkedIn before making a buying decision. At each stage of the buying cycle, opinions are being formed about the products and agencies being considered.

For us in insurance – an industry built on both products and services – internet reviews and social media play an integral part in credibility. Potential clients, especially millennials, trust advice they find on social media about the best insurance products, agencies, brokers or carriers.

Here are some ways your company can stay up-to-date with a strong online presence that supports an online community:

  1. Use the internet to facilitate better communication between brokers and customers.
  2. Stay in-touch with your clients and their important life events. This will help you provide a more personal and relevant online experience for your clients.
  3. Use the internet to keep your company modern through current marketing campaigns. This helps to build trust and demonstrates credibility.
  4. Use social media to introduce new ideas and innovative products. Be sure to use mobile applications too.
  5. Implement a social media customer service plan. “Consumers that have a positive social care experience are nearly three times more likely to recommend a brand to other and nearly 40 percent of companies experience a 10 percent reduction in support costs from implementing social care, with greater customer satisfaction.” (Accenture, 2013.)
  6. Use social media as a claims management tool. This allows carriers to interact with customers throughout the claims process and helps to accelerate the recovery process.

Originally Posted by John Scranton on May 18, 2015

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1Click here to view Tips 1 & 2.

3. Build an Editorial Calendar

Use an editorial calendar to stay organized. Put Industry Events, Holidays, Contests, Giveaways, Book Releases, and News Events in it. There are a lot of tools including Google Calendar, Outlook, and paper calendars that you can use. Spreadsheets can be useful too. Be adaptable and flexible.

4. Use Notifications

Give notification a second chance. You need to be on top of interactions and respond in a timely manner. You don’t need to be on social media 24/7. In general, a 24 hour window of time for responses on social media is acceptable.

Bonus Tips: How to Manage Social Media in One Hour Per Day

  • Review your Feedly page first thing in the morning while you drink your coffee – 10 minutes
  • Conduct a blogging blitz and write, edit and schedule blog posts – 30 minutes
  • Execute a neighborhood check-in twice a day – review your social networks and respond to comments, followers, retweets, customer service questions, etc. – 10 minutes
  • Perform a community search to build your network (work on different networks each day) – 10 minutes
  • Share the workload! Delegate social media tasks to other staff members. Many hands make light work.

Originally Posted May 7, 2015 by John Scranton

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1Social media is here to stay.  As a matter of fact, social media will continue to be integrated into our lives, just like the internet itself.  Social media will change and evolve as technology improves and people begin to truly comprehend its power.

Keeping up with social media on multiple platforms can be time-consuming and overwhelming. Social media is a noisy place. It takes continuous effort to stay on top of it. Listening and monitoring are two secrets to social media success.

4 Ways to Manage your Social Media

  1. Make a Plan Base your plan on your business goals. Use goals that are results-based like “We will increase our sales by 30% monthly.” These types of goals reflect your bottomline. It is fine to set social media goals like “We will achieve 500 followers within the next 6 months” but those types of metrics are indirect. Be sure to set direct ROI related goals as well.Your plan should clearly define your goals, strategies, tactics and measurements.
  1. Set Up Dashboards Dashboards provide information at a glance by aggregating information in one place. They save time and energy and help prevent information overload. So, what are the dashboards that you need? You need dashboards for RSS and social networks because they present different types of information. Feedly is one way to manage RSS feeds.How do you get started? When you subscribe to sites, information gets sent directly to you. One great monitoring tool for brand mentions and competitors is Giga Alerts. Use folders and headline view to make it easier. Read what you can and star the rest! Set a timer on yourself.

    For social network management and analytics, a SocialReport dashboard is recommended. Link all of your social networks together. Use Tabs and stay organized. Set up Searches, #’s, and lists. Use the scheduling post feature just make sure to change content/verbiage depending on platform. It should not be used for total replacement – the point of social media is being social after all!

Originally Posted May 6, 2015 by John Scranton

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Social Media Tips For B2B Insurance Agencies

  • Posted on March 1, 2017
  • by Alan Blume

Insurance Agency Social Media Marketing

A strong social media presence can be challenging to accomplish for B2B (business to business) insurance agencies. Many B2B companies struggle to showcase their professionalism, and build an audience through social media marketing. Consider the following tips to help make sure your agency is maximizing your social media marketing efforts.

Create Your Online Persona

Your social media presence should have a well-defined personality. Informative, helpful, engaging, timely and relevant are all characteristics top B2B social media accounts consider when creating their online persona. Decide what your online voice will sound like. Will you be formal or informal, speaking to individuals or businesses, sounding like a reporter or an op-ed contributor? Will you be sharing company employee events, creating contests, reporting on industry changes or regulations, or all of the above? Your agency goal is to build rapport and a sense of community with both clients and prospects. But first you need to determine your social media persona.

Create a Written Strategy Including Prospect Scorecard & Buyer Persona

When creating your social media marketing strategy, ask yourself these questions:

  • Who is your target online audience – and how diverse is this group? Start by creating a Prospect Scorecard and Buyer Persona.
  • Which social platforms will best target that audience? You may have to search the different platforms to see which social media platforms are most applicable to your clients and prospects.
  • What type of content will that target audience find most useful? Would it be infographics, long-form articles, tech support information, breaking news commentary, regulatory updates, or some combination of all of these?
  • What are your short term and long term social media goals? Perhaps your short term goal is simply consistent content sharing. And your long term goal includes an ad budget for growth and prospect engagement.
  • How are your competitors using social media? You can learn a lot about what to do and what not to do by studying your competitors.

Comment on News & Regulations Relevant To Your Target Industries

Offering commentary on breaking news and changing industry regulations is a great way to demonstrate your knowledge in your industry and to provide your clients with insights on how to understand these updates. This can lead to higher engagement levels and increased exposure to your social media pages. You can use Google Alerts and social media alerts to monitor industry keywords and stay on top of dynamically changing events.

Organic Vs. Paid Posts

Once your agency is consistently posting quality content, you can consider posts boosts and ads. You may want guidance with this, as the budget can get spent quickly, and multivariate split testing with compelling images and custom graphics can dramatically improve your reach and ROI.

Achieve A Respectable Follower Base

Looking professional and demonstrating a respectable number of followers and engagement level is half the battle when starting on your insurance social media marketing initiative. The top platforms your agency should leverage are: LinkedIn, YouTube, Facebook, Twitter and Google+, likely in that order, though your target markets could impact this. LinkedIn and YouTube can be very valuable to B2B businesses. LinkedIn is a good place to start, it’s very much a business centric platform. Then leverage YouTube using videos, recorded webinars or even simple voice over PowerPoint updates (StartUpSelling has uploaded hundreds of videos to YouTube, some of which have over 10,000 views). Try to build up your follower base, as quickly as possible, to a respectable number. For example, this might be 500 followers on LinkedIn, Twitter and Facebook. Though 5,000 or more would be great, initially your agency is striving to attain a baseline of professionalism and credibility.

Looking for assistance with your insurance agency social media marketing plans? Contact the insurance agency marketing experts at StartUpSelling for a personalized review.

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Insurance Web MarketingInsurance Marketing With Twitter ImageInsurance Social Media MarketingSocial media marketing is an integral part of your online presence. Not only are you communicating directly with potential customers, but you are building a loyal, engaged brand that will continue to feed your business as long as it is well nurtured. Google is increasing its ranking of websites with well engaged social media accounts and have been displaying social media posts directly in search results. Since competition is fierce, here are 14 tips to help you get the ball rolling on your social media conquest.

  1. Set measurable and achievable goals for each social media network.
  2. Prioritize quality over quantity. Five relevant, quality articles will reap higher rewards than 10 articles that were quickly thrown together.
  3. Focus, and choose the best social media platforms for your business. Select the one or two social platforms that best fit your target markets and spend your marketing time wisely. Yes, you can and should post to many platforms, but focus on those most applicable to your business.
  4. Check out the competition. Study your competitors and brand leaders thoroughly to learn their strategies.
  5. Follow back and interact! Social media is all about quality interaction. Build your follower base.
  6. Don’t over share. It doesn’t work. Respect your followers by sharing relevant, quality content.
  7. Respond to all feedback whether positive or negative. One of your social media marketing goals should be to maximize quality engagement.
  8. Automate content posting. Use tools such as Hootsuite, Social Report or Buffer to automate your posts and save some time.
  9. Use hashtags strategically and reasonably. Try to sum up the subject you are sharing with one or two relevant hashtags, three maximum.
  10. Deliver content consistently. Consistency, quality, relevant posting will be the key to your social media marketing success.
  11. Analyze past content to improve future posts. Use analytics to analyze the effectiveness of your content and marketing strategy. Which posts have had the best results, and why? Measure, refine and execute again.
  12. Use keywords and images in your posts. Keywords will help you reach your audience, and images help gain attention. If you are targeting high net worth prospects, and create a posts on yachts, make sure the keyword and hash tags include yachts and utilize an enviable yacht image.

Contests, surveys, publishing, ad and a post boosts are all important components of a successful social media marketing campaign. If your agency is interested in improving your insurance social media initiatives, or you want to optimize your insurance agency marketing and lead generation, contact StartUpSelling, and receive a free insurance lead gen and web marketing review.

 

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17 Significant Stats On Why Insurance Agencies Should Use Videos

  • Posted on December 15, 2016
  • by Alan Blume

Here are some compelling statistics about the use and efficacy of video as a marketing tool. Insurance agencies should investigate video, including whiteboard “explainer” videos, to help convey their value proposition, products and solutions.

  1. 75% of executives watch work-related videos on business websites at least once a weekInsurance Agency Video Marketing
  2. 50% of executives watch business-related videos on YouTube
  3. 65% of executives visit the marketer’s website after viewing a video
  4. About half of all internet users view a video at least once per month
  5. 100 million Internet users watch online video every day
  6. 4% of all Internet users view at least one video per month
  7. The average user is exposed to 32.2 videos per month
  8. Over 40% of those watching videos take some action after viewing a video
  9. 64% of website visitors are more likely to buy a product after watching a video
  10. The value of one minute of video is 1.8 million words (about 3,600 webpages)
  11. Videos increase people’s understanding of your product or service by 74%
  12. 80% of Internet users remember the video ads they watch online
  13. 90% of Internet users say seeing a video helps the decision making process
  14. Websites with video are 50 times more likely to appear on the first page of a search engine
  15. When video is included in an email there’s a 2 to 3 times increase in click through rates
  16. There’s also a 51% increase in subscriber-to-lead conversion rates when video is included in email
  17. Website visitors are 64% more likely to buy a product after watching a video

Check out one of our marketing videos here: https://startupselling.com/services/insurance-marketing-videos.

If you are looking for ways to improve your insurance agency website, produce high quality videos, or optimize your insurance agency marketing and lead generation, contact StartUpSelling, and receive a free insurance lead gen or web marketing review.

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StartUpSelling Publishes 150th Insurance Marketing Ezine Article

  • Posted on November 21, 2016
  • by Alan Blume

Insurance Agency Marketing ArticlesStartUpSelling recently published their 150th Insurance Marketing Article on Ezine, providing free access to comprehensive Insurance Lead Generation and Insurance Web Marketing Resources for all agencies, brokers and wholesalers. These insurance marketing articles will help agencies and brokers optimize their sales, marketing and lead generation initiatives. Many of these articles provide access to additional insurance marketing resources such as blogs, on-demand webinars, YouTube videos, and social media feeds. These articles and ancillary resources have been viewed by tens of thousands of agents, brokers and wholesalers across North America.

The articles are available online at Ezine, there are no fees to download or access the information. StartUpSelling CEO, Alan Blume, is a Platinum Level Expert Author on Ezine, publishing since March, 2010. Some of the recent articles published include:

  • Using Insurance Marketing Videos To Improve SEO & Extend Your Agency
  • The Who, What, When, Where & Why Of Insurance Email Marketing
  • Using An Insurance Buyer Persona To Improve Prospecting & Closing
  • Web Beacons And Insurance Agency Email Marketing
  • Truck Agency Appointment Setting 101 – Tips, Techniques & Best Practices

StartUpSelling, Inc, CEO, Alan Blume commented, “With extensive insurance agency marketing expertise at our disposal, we are pleased to offer these insurance agency marketing and lead generation articles to help agencies and brokers optimize their marketing initiatives.”

Join thousands of other agents and brokers who are benefiting from StartUpSelling’s insurance web marketing and lead generation resources. For more information visit https://startupselling.com.

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