A Holistic Approach to Insurance Agency SEO

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February 9th, 2020

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StartUpSelling employs a holistic approach to insurance agency search engine optimization (SEO). Client goals and objectives dictate what strategies and services must be deployed. For example, this 10 step approach was recently implemented for an insurance agency SEO client:

  1. Identification of Project GoalsInsurance Agency Marketing
  2. Target Keyword List Creation
  3. Website, Blog & Social Media Review
  4. Competitive Analysis & Ranking Report
  5. On-Page Optimization
  6. Landing Page Creation
  7. Off-Page Optimization
  8. Ongoing Search Ranking Reporting
  9. Ongoing Analytics Reporting
  10. Refinement of On/Off-Page Optimization

To learn more about our holistic approach to Insurance Agency SEO, contact StartUpSelling.

1,800 Insurance Agency Marketing Blogs

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July 11th, 2018

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Insurance Agency MarketingStartUpSelling’s Insurance Agency Marketing Blog is pleased to announce that this post is blog number 1,800. As we rapidly approach 2,000 blog posts, popular topics include:

  • Insurance Marketing
  • Insurance Lead Generation
  • Trucking Insurance Leads
  • Insurance Agency SEO
  • Insurance Agency eMarketing
  • Insurance Website Design & Development

If you’d like more information about any of these topics, please contact us today!

Why Insurance Agency Websites Need SSL

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October 22nd, 2017

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Insurance Agency Cyber Security - Insurance WebsitesThere are many compelling reasons why insurance agency websites should move to SSL, including security, encryption and trust. Google is making a big push to move all websites to SSL, and said that as of October 2017, “Passwords and credit cards are not the only types of data that should be private. Any type of data that users type into websites should not be accessible to others on the network, so starting in version 62 Chrome will show the ‘Not secure’ warning when users type data into HTTP sites. And eventually, we plan to show the “Not secure” warning for all HTTP pages, even outside Incognito mode.”

What is SSL & Why Is It Secure?

When navigating to a website, you might see a domain name resolve as http://startupeslling.com. Sites that begin with http: are not SSL sites. SSL sites begin with https: and would look like this: https://startupselling.com. SSL is an acronym for Secure Sockets Layer, which is the de facto standard used to establish an encrypted link between a web server and a browser. The SSL link ensures that all data communicated between a web server and a browser remains private.

In other words, SSL keeps information sent across the Internet secure and private, allowing only the intended recipient to receive it in an understandable format. Many people don’t realize that information they send over the Internet is passed from computer to computer, before it finally arrives at the selected destination server. That means that any one of those computers, which are communicating your information in this chain, can intercept important information such as usernames, passwords, credit card information, medical information, etc. SSL encrypts this data, making the information unreadable for everyone except the final destination server. This is important for increased security and to protect confidential information from hackers and identity thieves.

SSL Authentication

SSL provides authentication in addition to encryption.  As mentioned previously, your information will typically be transmitted through a series of computers. A good example of this might be a quote form, which might contain confidential information about prospective insurance clients.  Any one of these interim computers could potentially pretend to be the final destination website and hijack your confidential information. This security issue is thwarted by using a Public Key Infrastructure (PKI), and getting an SSL Certificate from an authorized SSL provider. SSL certificates are provided to verified entities like your insurance agency for example, after they have gone through several identity checks to prove they can be trusted. Insurance agencies wishing to accept credit card payments will be required to use SSL for their sites.

Browser Warnings & Visual Clues

Major web browsers like Chrome, Mozilla, Safari and Edge are now providing indicators to help users determine if an insurance website is secure. Site that have SSL indicate that the site is secure in the top left hand corner by using the word secure, or offering visual clues. For example there might be the word “Secure” displayed, or a lock or other icon indicator. Conversely, a site that is not SSL, might contain a warning icon, or indicate in another way that your site is not secure, warning users that they should not send any sensitive information using your website.

It’s only a matter of time before all insurance agencies and brokers will be required to move their sites to SSL. SSL certificates are not expensive, they usually cost between $50 and $70 per year depending upon the hosting provider, and many provide multiyear discounts. Our recommendation is that those insurance agencies which have yet to convert to SSL, should do so immediately. SSL certificates will help protect your agency, your customers, your prospects, and your confidential data. Agencies needing assistance updating their insurance agency website or converting to SSL can reach out to the insurance agency marketing experts at StartUpSelling for a complimentary assessment.

The Search Engine Optimization Triple Crown: Keywords, On-Page & Off-Page (Part 3)

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June 14th, 2017

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Insurance Search Engine Optimization and Insurance SEOThe Belmont Stakes / Off-Page SEO:

The final leg of racing’s triple crown is the longest race of the series.  It is a quarter mile longer than the Kentucky Derby, and typically much farther than any horse entered has run before.  The makes the race a great test of endurance and stamina.  The winner is pushed to achieve a great task that seems unending.  Executing an effective and current off-page SEO strategy is much the same – its seems to be an unending task, however it can pay great dividends.

In 2012, off-page optimization has matured from link exchanges and directory submissions to the exponential leverage of quality content.  The best way to effectively improve your web presence and Google rankings off of your site is to place your targeted, optimized content is the venues your prospects (and the search bots) will find it – quickly.  This may include social networks, article directories or news release sites.  The key is to continually share quality content in right places.  This will seem like an unending task, an endurance test like the Belmont Stakes, but the rewards are worth the effort.

Originally posted June 14, 2012 by John Scranton

The Search Engine Optimization Triple Crown: Keywords, On-Page & Off-Page (Part 2)

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June 13th, 2017

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The Preakness Stakes / On-Page Optimization:

The Preakness is the shortest of the three Triple Crown races and its is usually run with a significantly smaller field than the Kentucky Derby.  These facts would lead you to believe it is the easiest race to win of the three crown jewels.  However, it is also the race that has recently produced the most champions.  In fact, the US Champion 3 year old won the Preakness every year from 2001 to 2010 – with one exception, the 2009 winner was crowned champion 3 year old filly and horse of the year – while the Derby and Belmont only produced 6 champions combined during that time (all of whom were also Preakness winners).  So how does the “easy” race elevate the careers of thoroughbreds to greater success than the more famous Kentucky Derby and the older Belmont Stakes?  Its because this race it not easy at all – its fast, grueling, and just two weeks after the Kentucky Derby for those attempting the Triple Crown.  It is very, very difficult – as is on-page SEO.

Firms across the country and around the world claim to be experts in on-page SEO.  They claim to have technical people who can edit your code, change your meta data and optimize your text.  S0 many firms express this claim because they believe this to be a simple,easy and cheap process.  Unfortunately, many  enter the race and fail to win.  This is often because they provide technical experts that lack business acumen.  Or worse, because they are optimizing the site for keywords that are incorrect or ineffective.  The addition of effective on-page SEO keywords is a challenging process.  However, it is one with great potential for producing champion-like page 1 rankings.  When selecting an SEO partner, make sure they have a deep understanding of the nuances and subtleties of on-page changes that will be highly effective and profitable without being noticeable.  Make sure they have proven themselves in the Kentucky Derby of SEO (keyword analysis).  And above all, remember there is no cheap and easy way to become a champion.

Check back tomorrow for the final leg of the Triple Crown…

Originally posted June 13, 2012 by John Scranton

The Search Engine Optimization Triple Crown: Keywords, On-Page & Off-Page

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June 12th, 2017

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Saratoga Race CourseOn the heels of thoroughbred racing’s Triple Crown, I needed a way to explain how and why the SEO methodology we leverage produces such compelling results.  I needed an analogy my friend would understand, so I quickly created the Search Engine Optimization Triple Crown.  I freely admit its a bit of a stretch, but read on and I believe you will see the connection.

The Kentucky Derby / Keyword Analysis:

Without winning the Kentucky Derby, you have no chance to attempt the Triple Crown.  Its over before it starts.  Success in the race requires talent, hard work, and luck.  The same can be said for keyword analysis.  However in this case, we can exchange luck for more talent and hard work.  A keyword list must include the phrases which offer the greatest opportunity to your business.  This is measured by the probable impact on search rankings, and the value of the relationship created once you are found.

Like a Derby horse must have the pedigree for durability and distance capability, your SEO team must have a deep understanding of your business, industry and of course search algorithms.  When properly executed, your SEO will create name recognition, opportunities and revenue – just like a Kentucky Derby winning horse.

Please check back tomorrow for the 2nd leg of the Triple Crown…

Originally Posted June 12, 2012 by John Scranton

Top 4 Insurance SEO Tips To Keep You Up To Date In 2017

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January 5th, 2017

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Insurance SEOSearch engine optimization continues to evolve into the new year. 2017 will unsurprisingly bring an even stronger focus on mobile. We will see social media content and engagement play a stronger role in rankings. These and other core SEO concepts will continue to support a strong content strategy.  

Content Is Still Going To Be Number One

Unique and quality content is still going to be the best way to get good rankings. The world is still going to need entertainment, insights, opinion, and personality. You should always base your SEO strategy around this concept and 2017 will be no different.

Strong Social Media Engagement Will Help Search Visibility

Have you noticed the Twitter results popping up in your Google searches lately? Google is working hard to incorporate more social content into their results. Soon, social content and website content will merge together. The more engaged your social media feeds are, the more it will impact your ranking in a positive way.

Page Speed Has Become More Important

Google has been increasing how important it weighs page speed and that will only continue this year. It is important to know how fast your website is loading and using tools like GTMetrix will help you identify problem areas.

Embrace AMP(Accelerated Mobile Pages)

Incorporating AMP functionality into your website is worth it. It has been proven to have a positive impact on page ranking and CTR, plus they improve user experience and ultimately conversion. Once you have setup AMP functionality, use Google Analytics to monitor the results for yourself.

Mobile Searches Have Officially Surpassed Desktop Searches

You have to make your site mobile friendly. It is no longer an option. Mobile friendliness will continue to be of vital importance in 2017. Check your mobile friendliness with Google’s mobile tester to ensure you are compliant..

To learn more about Insurance SEO, or for a complimentary review, contact us today.

On-Demand Webinar: Changing The Rules for Insurance Search Engine Optimization in 2017

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December 22nd, 2016

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Webinar: Changing The Rules for Insurance Search Engine Optimization in 2017

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December 16th, 2016

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StartUpSelling is offering a new, complimentary webinar to help insurance agencies and brokers learn the new rules for Search Engine Optimization in 2017. Join SEO subject matter experts as they explain why search engine optimization still matters to insurance agencies. They will review key opportunities for effective SEO results – including creative ways agencies can leverage social media to improve their rankings. From social bookmarking to long tail landing pages to Google+, insurance SEO offers agencies wishing to excel in marketing, an opportunity to further extend their reach and engage with customers and prospects. Key topics include:

  • New Rules for SEO in 2017Insurance Search Engine Optimization and Insurance SEO
  • Why Search Still Matters to Your Agency
  • Impact of Social Media on SEO
  • Social Bookmarking – What and Why?
  • Google+ an Often Ignored Opportunity

Date & Time: Wednesday, December 21, 2016 12:00-12:20 Eastern

Register Here: https://attendee.gotowebinar.com/register/7074973973925502721

Top 10 Tips To Improve Insurance Agency SEO

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November 30th, 2016

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Insurance Search Engine Optimization and Insurance SEOEffective insurance agency search engine optimization can help drive traffic to your website, generate inbound leads, and increase the health and credibility of your insurance website. Let’s review these top 10 tips when it comes to improving your insurance agency search engine optimization.

  1. Know Your Keyword Phrases

Keywords, which are technically keyword phrases, are short three to five word phrases your prospects might use when looking for insurance products and services. For example, Ohio business insurance, Charlotte employee benefits, and New Jersey truck insurance, are all keyword phrases potentially applicable to your agency. To create a list of these phrases, there are many free tools and techniques your agency can use. For example, Google AdWords and Keyword Planner will help you determine the number of searches, by phrase, for your preferred keyword phrases. It will also recommend similar phrases for you to consider. There are many other free and paid tools, including Moz Keyword Explorer and SEOBook Keyword Tool.

  1. Review Other Insurance Agency Websites

Many agencies and brokers don’t do a great job with insurance search engine optimization (insurance SEO). That said, it can be still helpful to investigate other insurance agency websites to see if your agency can glean keyword phrase ideas. To do this, simply navigate to another agency website in your state and View Page Source, and search (Ctrl F) for meta. Or you can install a free tool bar from Moz or SEOBook to make this process simpler.

  1. Social Bookmarking and Google URL Submission

Once your agency has optimized your website for SEO, make sure you submit any unranked pages to Google using the Google Webmaster Tool (Submit URL). And, to better ensure your pages will get ranked, add them to prominent social media platforms including Twitter, LinkedIn, Facebook and Google+.

  1. Keyword Phrases in Titles and Subtitles

Creating titles and subtitles on a web page that includes your preferred keywords will help search bots and human readers more readily scan your content. If they find relevant keywords in your subtitles, they are more likely to read the entire article.

  1. Alt Image Tags and Header Tags

The title for a page appears on the search engine results page. The main header will appear when viewers open the page, similar to a headline in a magazine or newspaper article. Focus each web page on a specific topic and keyword phrase. Your title and header will be indexed by the search engine and seen by prospects. It will increase the chance viewers will open your article instead of an alternate article. Make sure you limit each page to a maximum of three keyword phrases. Both your prospects and the search bots will be looking for well organized, focused content, so keep your content streamlined and relevant.

  1. Dynamic Content Not Duplicate Content

Search engine like to see new content as their search bots scan your insurance agency site. Adding dynamic content with a blog, video, and article publishing will help your insurance search engine optimization efforts. Make sure your website isn’t using boilerplate, duplicate content. If you purchased a site from a vendor that offers boilerplate content, rewrite all your content, as rapidly as possible, or your rankings will suffer the consequences.

  1. Word Density

When it comes to word density, you should repeat your phrase, a reasonable number of times. There are many opinions on word density, ranging from 4% to over 10%. In general, a simple rule should be, when reading your content, it should read well for your website visitors first, and search engines second. Beware of “keyword stuffing”. When writing a page, focus on the topic, not the keyword phrase. When following this process, I find my keyword density is usually in the 5% to 8% range. For example, if you are writing about Florida flood insurance, it’s fine to repeat that phrase 4 or 5 times in 150 words, but not 10 times. You should include the phrase in your page name, page title, description and as header tags as discussed prior.

  1. Boldface, Italics, Underline, Links

It’s good to boldface, italicize or underline your keyword phrases, but do so within a reasonable writing context on your pages. Links can also be helpful, linking to other pages within your website, or conversely, linking from other pages to your preferred pages. Don’t confuse this process with “link building” schemes. Many agencies were led astray with SEO link building scams, including link farms and other black hat SEO practices. Any external links to your insurance agency site should come from high quality, relevant sites.

  1. Insurance Videos

Website visitors are 80% more likely to watch video then read your content, and search engines weight webpages that contain videos. And if your video has a longer view time than other websites in the same search results then your rankings cam improve even more.

  1. SEO Tracking

There are tons of tools available for tracking insurance search engine optimization. Many are free, most are inexpensive. From Moz, to SEOBook, to WebCEO, your agency can pick from dozens of highly functional choices. That said, you’ll need to learn the tool you select, and run and measure the reports on a consistent (monthly should suffice) basis. And it goes without saying, that every agency should have Google Analytics loaded on their website, to track general traffic, traffic patterns, search engine referrals, and social media referrals to their website.

Insurance search engine optimization is a complex and nuanced task, but any agency can begin by following the ten tips above. If your agency wants to get the next level, leveraging a well written, unique, mobile compliant, and SEO optimized insurance website, contact the insurance agency SEO experts at StartUpSelling.