Insurance Marketing for 2022 – Has Your Agency Kept Pace?

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December 5th, 2021

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Insurance Agency MarketingYour prospects and clients are more virtual than ever, has your agency kept pace? Ask yourself these important questions:

  • Is your agency embracing new digital lead generation technologies?
  • Are your producers successfully engaging with remote prospects?
  • Do you own a high-quality prospect list with up-to-date information including emails?
  • Is your website up to date, professional and optimized for lead capture?
  • Do you have video to rapidly convey your value proposition?
  • Are you sharing content which conveys your industry knowledge and expertise?

If you are a broker, agency or wholesaler looking for assistance with some or all the challenges and opportunities above, you’ve come to the right place! StartUpSelling specializes in insurance marketing and lead generation services. We work closely with you to deliver customized solutions to meet your specific needs, and our virtual organization does so on time and within budget!

Marketing & Lead Generation for Wholesale Brokers

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November 21st, 2021

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We create customized marketing and lead generation plans to meet your specific goals and delivery schedule. Are new agency leads your priority? Is your prospect list out of date? Do you need a consistent and compelling email marketing program or social media marketing campaign?

  • Wholesale Broker Marketing
  • Agency Lead Generation
  • Customized and Targeted Email Marketing
  • Website Design, Development & Security
  • Search Engine Optimization (SEO)
  • Value Proposition & Explainer Video Creation
  • Insurance Agency Appointment Setting (Telemarketing)
  • Blogging & Content Creation

Contact our insurance wholesale broker marketing team for a complimentary marketing and lead generation review!

 

Insurance Web Analytics Primer

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November 8th, 2021

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Insurance Web AnalyticsHow many people visit your website each day? What is your conversion rate on forms? Where do they go on your site? How long do they stay? Where are your website visitors geographically and how are they arriving on your site? The answers to these questions offer extremely valuable insight into your prospects, your communication and branding, your sales and marketing, and your business forecasting. Don’t make decisions without all the facts.

Insurance agency web analytics leverages tools and professionals to better understand the behavior of visitors to your website. This analysis includes tracking, reviewing, and reporting key data to measure site activity, including individual pages, forms, and calls to action as well as client portals, videos, and more.

Web analytics help identify opportunities to improve conversion and user experience while improving insights into prospect behaviors and areas of opportunity for branding and communication. StartUpSelling uses leading-edge tools to help agencies and brokers track and monitor:

  • Website traffic
  • Page traffic
  • Traffic sources
  • PPC/CPC traffic
  • Average time per page
  • Average session duration
  • User flow and bounce rate
  • Traffic by date and time
  • Search visibility
  • Traffic by region
  • Broken links
  • Domain authority and more!

If you’re ready to take your website to the next level, contact our SEO and website analytics team to discuss the future of your Internet visibility!

5-Minute Vlog: Email Marketing for Lead Gen

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November 8th, 2021

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Insurance Agency Email MarketingWe’ve helped insurance organizations succeed with marketing and lead gen initiatives for nearly 20 years. Want to know how? Watch this brief webinar and you’ll learn the key elements of:

  • List development
  • Topic selection
  • Subject line refinement
  • Message personalization
  • Email formatting
  • Effective CTAs
  • Avoiding spam filters
  • Complying with regulations

This overview can help agencies of all sizes improve the quantity and quality of their email-based lead generation. Click here to watch now or request complimentary insurance marketing and lead gen review: https://startupselling.com/insurance-email-marketing-webinar/

 

Check out our Better Insurance Marketing in 5 Minutes or Less Webinar Series

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November 4th, 2021

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Insurance Agency Owner & Principal Webinar Series

Insurance Webinars

Key Tips on Insurance Email Marketing in Only Five Minutes

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October 30th, 2021

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5 Minute On-Demand Webinar:

Email Marketing for Lead Gen

We’ve helped insurance organizations succeed with marketing and lead gen initiatives for nearly 20 years. Want to know how? Watch this brief webinar and you’ll learn the key elements of:

  • List development
  • Topic selection
  • Subject line refinement
  • Message personalization
  • Email formatting
  • Effective CTAs
  • Avoiding spam filters
  • Complying with regulations

This overview can help agencies of all sizes improve the quantity and quality of their email-based lead generation. Click the button below to watch now or complimentary insurance marketing and lead gen review!

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Questions? Contact us today 888-304-3638

 

Exclusive Wholesale Broker Lead Gen Solutions

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October 24th, 2021

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Insurance MarketingAre you trying to reach and engage more agencies that are now working remotely? To do so, you’ll need new and innovative digital marketing solutions to build your pipeline. We’ve specialized in the insurance industry for over 15 years, helping agencies, brokers, and wholesalers with customized marketing and lead gen services including:

  • Email marketing campaigns (using our agency list library, your lists, or a combination)
  • Social media marketing to increase followers and interactions
  • Targeted LinkedIn PPC ad campaigns (you can even select specific agencies to target)
  • Appointment setting and warm call transfers of in-profile agency prospects
  • Website refinement for lead capture and cyber security

If you’re looking to take your wholesale broker marketing to the next level, click here to schedule a personalized website, marketing, and lead gen review.

Keeping Your Head Above Water with Insurance Marketing & Lead Gen?

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October 21st, 2021

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Agency owners, principals and marketers often feel like they are barely keeping their heads above the water when it comes to insurance agency marketing and lead gen initiatives. Ongoing initiatives are crucial to future growth, yet with the many challenges that accompany running a successful agency or brokerage, many ambitious marketing and lead generation initiatives sink to the bottom of the priority list. Agencies and brokers should incorporate the following ongoing initiatives to ensure future growth:

  • Email Marketing
  • Website Optimized for Engagement & Lead Capture
  • B2B Appointment Setting
  • Social Media Marketing
  • Insurance Agency SEO
  • Value Proposition & Explainer Videos
  • Content Library

If your agency is looking to improve your insurance lead generation and marketing programs, reach out to the insurance marketing team for a complimentary consultation.

How to “Insure” the Success of Your Producers

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October 4th, 2021

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Producers should spend more time closing and less time prospecting. The exceptional producer excels at prospecting and at closing, but most can’t do both well. Agency and broker principals can help “insure” the success of their producers by keeping them in front of viable prospects. How is this accomplished?

  • Appointment setting and live call transfer campaigns
  • Improving producer lead handling and qualifying processes
  • Building a comprehensive prospect and email list, and using an effective email marketing strategy
  • Using case studies, web seminars, video, and blogs for ongoing content marketing
  • Optimizing your insurance website for lead capture

If you’re looking to make your insurance marketing and lead gen more effective, click here to schedule a personalized website, marketing, and lead gen review.