Insurance Agency Marketing & Lead Gen Library

  • Posted on November 15, 2017
  • by Alan Blume

Insurance Agency MarketingInsurance agencies and brokers are invited to view over 100 insurance marketing and lead generation articles in our Ezine library. These articles cover topics from insurance agency email marketing and split testing, to insurance search engine optimization tips and best practices. Whether your agency is seeking to learn about insurance website SSL mandates, cyber protection, email marketing for lead generation or appointment setting and the insurance agency elevator pitch, you can find articles on this and other topics to speed up your pipeline and top line growth.

Use this link to visit our insurance agency marketing library.

A few of our recent articles include:

StartUpSelling specializes in territory exclusive insurance marketing, web marketing and lead generation services. Our virtual model allows us to employ subject matter experts, licensed insurance agents and insurance marketing veterans throughout North America. Because we have no brick and mortar office expenses, we are able to deliver superior value to our clients. After all, why would your agency or wholesale brokerage need to pay for our rent on the top floor of a prominent Boston office building? Contact StartUpSelling for a complimentary insurance agency marketing and lead gen review.

 

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From time to time StartUpSelling publishes our recent trucking insurance agency lead metrics. Here are the results of ongoing projects for three different power unit profiles. Each lead is exclusive to that specific trucking insurance agency.

These are typical results for any agency which works with us on trucking lead generation. With even a modest close ratio, these opportunities would result in significant agency revenue growth. Agencies can and should start building a robust trucking pipeline today, to ensure great results in 2018.

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

  • 1 to 5 Power Units   – 28.5 New Appointments/month
  • 5 to 25 Power Units – 17.2 New Appointments/month
  • 5 to 50 Power Units – 13.3 New Appointments/month
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Truck Insurance LeadsCheck out these recent agency exclusive trucking lead gen project monthly results:

  • 1 to 5 Power Units   – 28.5 New Prospect Appointments/month
  • 5 to 25 Power Units – 17.2 New Prospect Appointments/month
  • 5 to 50 Power Units – 13.3 New Prospect Appointments/month

You can expect your results to be similar. These appointments are exclusive to your agency, specific to your power unit profile and territory and expecting to discuss trucking insurance with you. Start building a robust trucking pipeline today, to ensure great results in 2018!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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Insurance Web MarketingProblem 1: Bullpen – The bullpen mentality has long been a fixture in the telemarketing industry.  Pile cheap labor into cubicles, toss them call sheets and say go.  Better yet, off-shore to a bullpen in India.  This creates a bevy of issues, beginning with a noisy and distracting environment.  This is not a professional representation of your business.

Solution – A professional and articulate person working from a quiet office.

Problem 2: Auto-Dialers – When a computer manages your telemarketing campaign, your prospects hear clicking, strange noises and connection delays before they hear the voice of a real person.  That is, if the call is not dropped.  To be sure, this method increases the number of dials per hour.  But at what cost?

Solution – A system of best practices which allows a caller to actually dial the phone 25 times per hour.

Problem 3: Don’t Understand Your Business – Your business and products/services/solutions are complex and nuanced.  Your unique expertise sets you apart.  If your telemarketing partner does not understand your business at both a strategic (project manager) and tactical (caller) level, your value is lost and you are simply asking to submit a bid.

Solution – Engage with a telemarketing partner who specializes in your industry.

For more information about Insurance Agency Telemarketing, please contact John Scranton johns(@)startupselling.com.

Originally Posted on October 6, 2016 by John Scranton

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Complimentary Insurance Agency Video Library

  • Posted on September 5, 2017
  • by Alan Blume

Insurance Agency Video - Insurance Web MarketingCheck out this complimentary Insurance Marketing & Lead Gen Video Library which is accessible for all insurance agencies and brokers. These videos and on demand webinars help agencies and brokers improve their marketing, extend their branding and generate more leads. The StartUpSelling library offers well over a hundred comprehensive insurance agency marketing videos including:

  • Marketing Automation & Lead Generation
  • Email Drip Campaigns For Insurance Agency Leads
  • Changing The Rules For Insurance Agency Search Engine Optimization
  • Filling The Pipeline With Truck Insurance Agency Leads

The library is available on the StartUpSelling Website or YouTube, and covers insurance marketing topics like:

  • Using video to improve insurance web marketing results
  • Creative lead generation and appointment setting strategies
  • Engaging prospects and clients using educational content
  • Leveraging webinars to improve insurance email marketing results

There are no fees to download or access this video library.

If your insurance lead generation or web marketing initiatives are in need of refinement, contact the insurance marketing experts to learn more.

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Join us for this educational web seminar and learn how insurance agencies are generating trucking leads through integrated appointment setting and email marketing initiatives. The transportation industry offers a unique opportunity to profitably build your book of business. We will share case study results illustrating how this proven method has helped many agencies add prospects to the pipeline, enhance closing ratios and capitalize on the trucking opportunity. Topics include:

* Appointment Setting – Methodology & Best Practices
* Email Marketing – List Building, Content & Execution
* Lead Handling Processes to Enhance Closing Ratios
* Tips & Tricks from Trucking Marketing Pros

Date & Time: Thu, Sep 21, 2017 1:00 PM – 1:30 PM EDT

To Register: https://attendee.gotowebinar.com/register/4392427291758954498

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