The Renewal Problem Most Insurance Agencies Create for Themselves
Most agencies pour enormous energy into winning a new client and almost none into keeping them. The relationship runs hot through the sale, then goes quiet the moment the policy is bound. A year later, the renewal notice goes out, the client shops around because nothing made them feel like staying, and the agency scrambles […]
Why Insurance Agencies Lose Leads in the First Hour (and How to Win Them Back)
A prospect fills out a quote form on an agency’s website at nine at night. By the time someone calls them back two mornings later, they have already spoken with two competitors and bound a policy with one of them. The pricing was never the issue. The coverage was never the issue. The agency was […]