Trucking Agency Email Marketing

Posted on

November 21st, 2021

by

Our unique, trucking-specific insurance lead generation program includes targeted email marketing campaigns that yield compelling results. Each campaign can yield 10 or more agency exclusive, in profile leads depending on the size of the prospect list and the power unit profile. Best of all, we build your prospect email list, or supplement your current list. We handle all aspects of your truck insurance email marketing lead gen campaigns, from CAN-SPAM regulations and manual opt-outs to response forwarding, click reports, and more. We even offer training on lead handling best practices to help you get the most out of your investment.

  • Qualified Lists – Anywhere from a few thousand to tens of thousands of qualified prospects based on your criteria.
  • Click and Open Rates – Our campaigns receiving trackable open rates that can exceed 20% while returning hundreds of CTA clicks.
  • Bounce and Unsubscribes – We experience minimal list atrophy with bounce rates under 3% and unsubscribes under 0.2%.

Reach out to the trucking insurance lead generation experts at StartUpSelling for a complimentary email marketing review.

Insurance Agency Email Marketing

Posted on

November 15th, 2021

by

Our customized insurance lead generation program includes targeted email marketing campaigns that yield compelling results. Each campaign can yield 10 or more agency exclusive leads depending on the size of the prospect list and the industry niche targeted. Best of all, we build your prospect email list from scratch, or append your current list. We handle all aspects of your insurance email marketing lead gen campaigns, from CAN-SPAM regulations and manual opt-outs to response forwarding, click reports, and more. We even offer training on lead handling best practices to help you get the most out of your investment.

  • Who: We Build and Refine Your Prospect Listinsurance email marketing
  • What: Email Topics & Content Activity Reports & Analytics
  • When: We Know Which Dates And Time Are Best
  • Where: Effective Calls to Action Drive New Business

Our goal is the same as yours – growing your pipeline with agency exclusive prospects! Contact us to learn more today.

The Who, What, When, Where & Why of Insurance Agency Email Marketing

Posted on

July 14th, 2020

by

Creating a successful email marketing initiative can seem like a daunting task. If we drill down to the essential components, a simple way of looking at these campaigns is shown below:

Insurance Agency MarketingWho: Prospect Email List Generation
What: Topic & Content
When: Date, Time & Frequency
Where: Call to Action
Why: Lead Conversion

The key to successful insurance email marketing lies in the ability to engage prospects and clients with relevant information on a consistent and professional basis. The goal is to build a trustworthy relationship with both prospects and clients. Insurance agencies can leverage email marketing to extend their brand, to provide credibility and to demonstrate thought leadership. Beyond the email marketing basics of “Who, What, Why, Where & When”, digital insurance marketers should:

  • Assemble a high quality email marketing list and follow opt-in best practices
  • Utilize a high quality, cloud based, email marketing engine, which provides a simple and easy opt out
  • Create current and relevant content – don’t sell insurance – provide educational value
  • Make “Calls To Action” such as “Click here to register” simple and succinct.

Insurance email marketing is a nuanced initiative. Insurance agencies lacking the tools, time or talent should reach out to the insurance marketing experts at StartUpSelling for a complimentary email marketing review.

Making Email Marketing Work for Your Agency

Posted on

April 27th, 2020

by

When thinking of the oldest and most basic functions of the internet, email inevitably comes to mind. Everyone uses it – from young children and grandparents to billionaires, politicians, and celebrities. Its simplicity and ubiquity have become foundational in our society. Yet the sophistication and potential impact of email as a marketing tool eludes so many businesses.

Email marketing often devolves into any number of ineffective and even risky behaviors, including:

  • Tiny opt-in lists of people who are already dedicated customersInsurance Agency Email Marketing
  • Lists of suspicious origin that can get you caught in spam filters and even induce legal action
  • Highly graphical messages that are never seen because email clients block the images
  • Messages that are overly familiar or bend the truth to establish a relationship
  • Lengthy content that very few recipients will ever read
  • Content that includes words and phrases often blocked by spam filters

These are just a few of the many pitfalls that can render email marketing a wasted opportunity for an organization. But doing it right can provide substantial benefits. Following best practices to avoid these pitfalls can result in campaigns that:

  • Drive high-quality website traffic
  • Increase brand awareness
  • Improve conversion rate
  • Build your customer base
  • Help to define or redefine your prospects and market segment
  • Reduce or eliminate the need for more expensive or wasteful forms of marketing such as environmentally disastrous physical mail, TV and radio commercials that reach a limited audience, costly paid advertising/promotion on popular websites, time-consuming in-person meetings, and more.

Email marketing can prove a strong and flexible tool regardless of the product or service you offer. As with many tools, the key is how you use it. Want to learn more? We’re email marketing experts. Ask us about building a program tailored to your needs!

How to Keep Your Insurance Agency Email Marketing Fresh & Effective

Posted on

August 18th, 2019

by

Insurance Email MarketingEmail marketing is here to stay. While there are some naysayers who try to assert that email marketing is “dead,” wise B2B insurance marketers have discovered the incredible power of email marketing over the long-haul.

Scientific evidence supports this perception. Even though there are competing marketing channels (i.e. social networks, mobile apps, online advertising campaigns, etc.), email remains a vital and central component of an effective B2B marketing strategy. In research conducted by eMarketer in 2014, researchers found that “email is one of the most widely used and established of all platforms.”

And in a study conducted by Adobe, researchers studied email marketing opportunities and trends. They found that not only is email an effective marketing strategy for the company, but it’s undergoing “a remarkable transformation.” Just as the world of marketing has been transformed by the internet in general, new technologies and consumer expectations are driving new ways of thinking about and using email marketing to reach target consumers.

First of all, consumers today expect email to be personalized and relevant to their interests. Gone are the days of “one-size fits all” email campaigns. In today’s mobile lifestyle, consumers continue to relay on email that reaches them directly in ways that are meaningful to them.

Design Email Campaigns that are Mobile-Friendly

Readers today open 61% of their emails on mobile devices. 80% will delete emails that “don’t look good.” Marketers need to ensure that their emails are optimized for all viewing scenarios, including mobile. Mobile responsive designs will increase open rates by 16-17%, and click-through rates by up to 24%. (Adobe, 2014)

Use Data to Tailor Messages to Subscriber Segments

People today are inundated with information. Email messages need to be personalized and relevant to the needs and interests of the individual. Using data tracking and retargeting technology, marketers can adjust the messages according to the histories and interests of the target groups. Using post-delivery insights, marketers can update the message based on new information. The ability to make emails more dynamic gives brands a chance to deliver a more relevant experience.

Ensure Content is Robust and Compelling

Content is vitally important in today’s world of email marketing. Stay abreast of trends and technology; be prepared to engage the reader and compel them to take the next step in the sales funnel.

Understanding consumer expectations and new email trends, as well as exploring ways to meet those expectations and play to those trends will garner an increasing ROI on their email campaigns and will breathe new life into customer relationships.

Many insurance agencies, brokers and wholesalers outsource their email marketing campaign management to a competent marketing firm. Outsourcing is a cost effective option because it eliminates the need to hire, train, supervise and compensate a digital marketing team. Contact StartUpSelling today to learn more about effective email marketing strategies for insurance agencies, brokers and wholesalers.

Originally posted by John Scranton on July 7, 2015

How to Keep Your Insurance Agency Email Marketing Campaign Fresh and Effective

Posted on

May 19th, 2019

by

Insurance Email MarketingEmail marketing is here to stay. While there are some naysayers who try to assert that email marketing is “dead,” wise B2B insurance marketers have discovered the incredible power of email marketing over the long-haul.

Scientific evidence supports this perception. Even though there are competing marketing channels (i.e. social networks, mobile apps, online advertising campaigns, etc.), email remains a vital and central component of an effective B2B marketing strategy. In research conducted by eMarketer in 2014, researchers found that “email is one of the most widely used and established of all platforms.”

And in a study conducted by Adobe, researchers studied email marketing opportunities and trends. They found that not only is email an effective marketing strategy for the company, but it’s undergoing “a remarkable transformation.” Just as the world of marketing has been transformed by the internet in general, new technologies and consumer expectations are driving new ways of thinking about and using email marketing to reach target consumers.

First of all, consumers today expect email to be personalized and relevant to their interests. Gone are the days of “one-size fits all” email campaigns. In today’s mobile lifestyle, consumers continue to relay on email that reaches them directly in ways that are meaningful to them.

Design Email Campaigns that are Mobile-Friendly

Readers today open 61% of their emails on mobile devices. 80% will delete emails that “don’t look good.” Marketers need to ensure that their emails are optimized for all viewing scenarios, including mobile. Mobile responsive designs will increase open rates by 16-17%, and click-through rates by up to 24%. (Adobe, 2014)

Use Data to Tailor Messages to Subscriber Segments

People today are inundated with information. Email messages need to be personalized and relevant to the needs and interests of the individual. Using data tracking and retargeting technology, marketers can adjust the messages according to the histories and interests of the target groups. Using post-delivery insights, marketers can update the message based on new information. The ability to make emails more dynamic gives brands a chance to deliver a more relevant experience.

Ensure Content is Robust and Compelling

Content is vitally important in today’s world of email marketing. Stay abreast of trends and technology; be prepared to engage the reader and compel them to take the next step in the sales funnel.

Understanding consumer expectations and new email trends, as well as exploring ways to meet those expectations and play to those trends will garner an increasing ROI on their email campaigns and will breathe new life into customer relationships.

Many insurance agencies, brokers and wholesalers outsource their email marketing campaign management to a competent marketing firm. Outsourcing is a cost effective option because it eliminates the need to hire, train, supervise and compensate a digital marketing team. Contact StartUpSelling today to learn more about effective email marketing strategies for insurance agencies, brokers and wholesalers.

Originally posted by John Scranton on July 7, 2015

7 Common Insurance Email Marketing Mistakes

Posted on

May 5th, 2019

by

insurance agency email marketingHere is a list of seven important insurance eMarketing mistakes to avoid:

  1. Do not use an enhanced email signature: If your email signature (your name, contact info, etc.) uses a large font, is boldfaced, or appears in a different color, this is called “shouting” in email jargon and Outlook Junk Mail filters and corporate email filters don’t like this.
  2. Don’t use an HTML email: These days text base emails stand a better chance at getting past junk mail and corporate email filters than HTML emails. Besides, if you’re using HTML, you’re more likely to take advantage of special fonts, invoking some of the issues noted in rule #1.
  3. Avoid words like “free”: It’s one of the most common words activating junk mail and corporate email filtering. It’s right up there with the prescription dysfunction drug names and other spam alert words and phrases.
  4. Don’t italicize, underline or use exclamation points: Again, this is a form of shouting.
  5. Avoid rush words or phrase: “Act now, offer good today, respond soon, or sale ends tomorrow” are all examples of rush words or phrases. This is a big red flag for filters.
  6. Avoid Bayesian Poisoning: Odd or complex phrasing can invoke something called Bayesian Poisoning, which appears to be an attempt to bypass Bayesian spam filtering and results in your email looking like spam. The best way to avoid this is the old, “simpler is better” rule.
  7. Avoid Graphics when possible: Graphics often display poorly, especially for text base email clients. When sending B2B eMarketing Campaigns, use multipart mime to ensure optimum rendering. When sending individual emails, don’t assume what you see is what they get. WYSIWYG may be true for the email you’re looking to send, but what arrives can be a completely different story. Remember all the retail advertisements you receive and the blank real-estate and little red X’s which appear everywhere? Not only can graphics create a poor look and feel, they can increase the likelihood of appearing as spam. Graphics often connote an advertisement.

Originally Posted on March 26, 2015 by John Scranton

5 Tips to Improve Your Insurance Agency Email Marketing Program

Posted on

April 22nd, 2019

by

Insurance Agency eMarketingProperly executed email marketing programs put your agency marketing efforts on steroids. Agencies are often swept up with the hottest new tools, like social media, but email marketing remains one of the highest performing lead generation tools available.

Email marketing engages prospects and builds value with your current clients. It allows you to leverage your efforts through automation, making it seem like you have a team of agency marketers working for you 24/7/365. It’s like rolling a snowball down a hill that eventually turns into an avalanche.

The challenge is many agencies do not execute email marketing initiatives correctly, and end up hurting the the agency more than they help.  Here are 5 quick tips to drastically improve your email marketing open and response rates.

  1. Perfect the Subject Line – It all starts with a great subject line.  If you can’t get people’s attention they won’t read the rest of your email. Also, do not use spammy words like “free”, “save” or “money” – they turn people off and will get you blocked by spam filters.
  2. Keep It Short – If people open an email and see a small novel they will instantly be turned off. Keep your emails short and sweet,  making your point in as few words as possible.
  3. Remove the Fancy Stuff – Email marketing systems offer templates to create fancy emails. Don’t use them. Templates make your message appear salesy and can create spam issues.
  4. Write Like A Friend – The structure of your email should look like a professionalized version of an email you would send to a friend. Use plain text and don’t be afraid to be a little conversational.
  5. Calls To Action – The point of sending the email is to entice your prospect to take some type of action. Be sure you include a call to action that is easy to see and clearly articulated.

To learn more about how your  agency can improve email marketing results, visit StartUpSelling or call (518) 222-6392 for a one to one review.

Originally Posted on January 6, 2015 by John Scranton

How to Keep Your Insurance Agency Email Marketing Fresh and Effective

Posted on

January 12th, 2019

by

Insurance Email MarketingEmail marketing is here to stay. While there are some naysayers who try to assert that email marketing is “dead,” wise B2B insurance marketers have discovered the incredible power of email marketing over the long-haul.

Scientific evidence supports this perception. Even though there are competing marketing channels (i.e. social networks, mobile apps, online advertising campaigns, etc.), email remains a vital and central component of an effective B2B marketing strategy. In research conducted by eMarketer in 2014, researchers found that “email is one of the most widely used and established of all platforms.”

And in a study conducted by Adobe, researchers studied email marketing opportunities and trends. They found that not only is email an effective marketing strategy for the company, but it’s undergoing “a remarkable transformation.” Just as the world of marketing has been transformed by the internet in general, new technologies and consumer expectations are driving new ways of thinking about and using email marketing to reach target consumers.

First of all, consumers today expect email to be personalized and relevant to their interests. Gone are the days of “one-size fits all” email campaigns. In today’s mobile lifestyle, consumers continue to relay on email that reaches them directly in ways that are meaningful to them.

Design Email Campaigns that are Mobile-Friendly

Readers today open 61% of their emails on mobile devices. 80% will delete emails that “don’t look good.” Marketers need to ensure that their emails are optimized for all viewing scenarios, including mobile. Mobile responsive designs will increase open rates by 16-17%, and click-through rates by up to 24%. (Adobe, 2014)

Use Data to Tailor Messages to Subscriber Segments

People today are inundated with information. Email messages need to be personalized and relevant to the needs and interests of the individual. Using data tracking and retargeting technology, marketers can adjust the messages according to the histories and interests of the target groups. Using post-delivery insights, marketers can update the message based on new information. The ability to make emails more dynamic gives brands a chance to deliver a more relevant experience.

Ensure Content is Robust and Compelling

Content is vitally important in today’s world of email marketing. Stay abreast of trends and technology; be prepared to engage the reader and compel them to take the next step in the sales funnel.

Understanding consumer expectations and new email trends, as well as exploring ways to meet those expectations and play to those trends will garner an increasing ROI on their email campaigns and will breathe new life into customer relationships.

Many insurance agencies, brokers and wholesalers outsource their email marketing campaign management to a competent marketing firm. Outsourcing is a cost effective option because it eliminates the need to hire, train, supervise and compensate a digital marketing team. Contact StartUpSelling today to learn more about effective email marketing strategies for insurance agencies, brokers and wholesalers.

Originally posted by John Scranton on July 7, 2015

7 Common Insurance Email Marketing Mistakes

Posted on

December 2nd, 2018

by

insurance agency email marketingHere is a list of seven important insurance eMarketing mistakes to avoid:

  1. Do not use an enhanced email signature: If your email signature (your name, contact info, etc.) uses a large font, is boldfaced, or appears in a different color, this is called “shouting” in email jargon and Outlook Junk Mail filters and corporate email filters don’t like this.
  2. Don’t use an HTML email: These days text base emails stand a better chance at getting past junk mail and corporate email filters than HTML emails. Besides, if you’re using HTML, you’re more likely to take advantage of special fonts, invoking some of the issues noted in rule #1.
  3. Avoid words like “free”: It’s one of the most common words activating junk mail and corporate email filtering. It’s right up there with the prescription dysfunction drug names and other spam alert words and phrases.
  4. Don’t italicize, underline or use exclamation points: Again, this is a form of shouting.
  5. Avoid rush words or phrase: “Act now, offer good today, respond soon, or sale ends tomorrow” are all examples of rush words or phrases. This is a big red flag for filters.
  6. Avoid Bayesian Poisoning: Odd or complex phrasing can invoke something called Bayesian Poisoning, which appears to be an attempt to bypass Bayesian spam filtering and results in your email looking like spam. The best way to avoid this is the old, “simpler is better” rule.
  7. Avoid Graphics when possible: Graphics often display poorly, especially for text base email clients. When sending B2B eMarketing Campaigns, use multipart mime to ensure optimum rendering. When sending individual emails, don’t assume what you see is what they get. WYSIWYG may be true for the email you’re looking to send, but what arrives can be a completely different story. Remember all the retail advertisements you receive and the blank real-estate and little red X’s which appear everywhere? Not only can graphics create a poor look and feel, they can increase the likelihood of appearing as spam. Graphics often connote an advertisement.

Originally Posted on March 26, 2015 by John Scranton