How to Create Killer Content for Insurance Marketing – Part 2 – Crafting Your Message

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August 12th, 2014

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Social Media Marketing for Insurance Agencies – 15 Minute Tutorial

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August 5th, 2014

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Social Media Training for Insurance Agencies

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July 22nd, 2014

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5 Web Marketing Strategies for Insurance Agency Lead Generation

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January 16th, 2013

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Webinar Summary – Your Insurance Agency Marketing Questions Answered Live

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July 25th, 2012

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Your Insurance Agency Marketing Questions Answered Live
    Presented by StartUpSelling, Inc.
      Speakers: John Scranton & Alan Blume

        Question #1: What are the Top 5 Social Media Sites for Insurance Agencies?

        1. LinkedIn
        2. Twitter
        3. Facebook
        4. YouTube
        5. Google+
        Question #2: Does Social Media really impact SEO?
          Google Search for “Alan Blume” include LinkedIn, Twitter, WordPress, Ezine, Amazon and a Blog on Page 1.
        Question #3: Why does StartUpSelling believe blogging is so important for marketing?
          Blogs Drive Traffic, Improve SEO Convey Expertise and Engage Visitors
        Question #4: Should insurance agencies pay attention to Google Analytics?
          YES! Shows traffic sources – where to focus, Shows what’s sticky – where to drive traffic, Shows what converts traffic into leads.
        Question #5: Is email marketing still a good marketing method for agencies?
          YES – If executed properly

        Question #6: What is the recommended frequency for email contact?

          1-2 Times per Month
        Question #7: How do I track open rates and bounce rates?
          A quality eMarketing engine or professional outsource.
        Question #8: As a start up, if you could do one thing to increase prospects, what would it be?
          Follow the path created by our 4 step marketing plan, investing more as you grow.

        Insurance Agency Marketing Questions Answered Live

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        July 20th, 2012

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        Join us for this brief, complimentary and educational web seminar. Our panel of insurance agency web marketing experts will answer your questions live during this interactive 30 minute session. Submitting questions at registration increases the likelihood they will be answered. Suggested question topics include:

        * Insurance Agency SEO – Meta, Headers, Keyword Density
        * Social Media – LinkedIn, Facebook, Twitter, Pinterest
        * eMarketing Best Practices – Spam, Rush Words, Shouting
        * Website Design & Development – What is Web 2.0?
        * Blogging, Articles & News Releases – Top Tips for Writing

        Wed July 25, 2012 12:00 PM – 12:30 PM EDT

        https://www1.gotomeeting.com/register/773567977


        A CEO’s Synopsis of Facebook & Twitter

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        July 17th, 2012

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        Two recent blog entries from a web marketing CEO that summarize Facebook and Twitter:

        15 Facebook Facts – $66 Per User

        As Facebook approaches the billion user mark, let’s examine some fascination facts about the social media phenomenon.

        1. It’s estimated that Facebook will hit 1 Billion users in 2012
        2. February 4, 2004, Mark Zuckerberg launched “Thefacebook”, originally located at thefacebook.com.
        3. Membership was initially restricted to students of Harvard College, and more than half the undergraduate population at Harvard registered within the first month
        4. in 2004 Napster founder Sean Parker became Facebook’s president. It received its first investment later that month from PayPal co-founder Peter Thiel.
        5. On October 24, 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million, valuing Facebook at approximately $15 billion [Read More…]

        20 Terrific Twitter Tidbits

        Exponential and pervasive are two words that come to mind when thinking of Social Media in general and Twitter specifically. Take a look at some of the Twitter milestones over the last six years.

        1. Twitter was created in March 2006
        2. Twitter’s origins lie in a “day long brainstorming session” that was held by board members of the podcasting company Odeo. While sitting in a park on a children’s slide and eating Mexican food, Dorsey introduced the idea of an individual using an SMS service to communicate with a small group.
        3. The first Twitter prototype was used as an internal service for Odeo employees and the full version was introduced publicly on July 15, 2006
        4. The original project code name for the service was ‘twttr‘, an idea that Williams later ascribed to Noah Glass, inspired by the name of the social media image website ‘Flickr’
        5. The team finally settled on the name ‘twitter‘, which means ‘chirps from birds’ in essence ‘a short burst of inconsequential information’ [Read More…]

        Do You Need a Social Media Webinar Speaker?

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        June 20th, 2012

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        We recently hosted and presented a social media marketing webinar for a client.  The results were excellent.  We attracted significant registration and a large interactive audience, receiving many compliments and requests for more information.  We covered topics such as:

        • LinkedIn Profile Enhancement
        • Facebook Company Page Development
        • Blogging Best Practices
        • Social Media Pitfalls
        • Social Media’s Impact on SEO

        Our expert team at StartUpSelling is available to present social media, search engine optimization and other marketing best practices webinars.  Please feel free to contact me for more information.