How to Design a Modern and Attractive Website Leveraging SEO, Social Media, and Video
How long ago did you complete your last comprehensive website update?
Tip 1: Modernize Your Insurance Agency Website
- Must look clean, current, and professional
- Quickly convey your value proposition
- Intuitive navigation
- Limited graphical and flash components
- Increase functionality of the site across major browsers
- Improve opportunity for SEO
- Retain strengths of current website through renovation
Tip 2: Build Web Visibility With Insurance Agency SEO
- Definition of Search Engine Optimization (SEO)
- Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. This gives a website web presence.
- Related SEO Terms
- SMO (Search Marketing Optimization)
- SEM (Search Engine Marketing)
- PPC (or CPC)
- Why SEO?
- You want to be found
- Clients and Prospects will see you
- SEO is cumulative and ongoing (Unlike PPC)
- Google Panda algorithm shift – Video is king
- SEO is organic
- Components of SEO
- Social Media
- Video – YouTube, Vimeo, Skype Interviews
- Website Design (on-page SEO)
Tip 3: Content Is Key
- Blogging – WordPress, Blogspot, Blogger
- Integrate Your Blog
- ePublishing – Ezine, ArticlesBase, Technorati
- MicroBlogging – Twitter, Tumblr, Google Buzz
- On-Page Content
Tip 4: Share and Leverage
- Share Your Content With These Tools
- Social Bookmarking – Digg, Delicious, StumbleUpon
- Social Networking – Facebook, MySpace, LinkedIn
- Leverage LinkedIn
- Identify Prospects
- Connect With Them
- Build Inbound Marketing Strategies To Change the Game
Tip 5: Use Insurance Agency Video
- Types of Agency Video – Professionally Produced, Talking Head Video, Skype Interviews, Vlogs & YouTube
- Makes website dynamic (which improves SEO)
- Will increase avg. visit time & decrease bounce rate
- Allows executives to quickly convey value proposition
- Any video can be added to your own YouTube channel
- Average YouTube visit nearly 20 minutes
- Indexed by Google quickly
- Recent algorithm shift resulted in a dramatic impact for SEO
- 3 Times the value for 1 video
Put It All Together
- Modern – Website has to look current and professional to project a positive image
- Accessible – Must be readily navigable
- SEO Friendly – Search engines must be able to crawl it, and must find valuable content in order to get indexed.
- The whole picture – Modern companies achieve crucial web presence via social media (blogs, twitter, LinkedIn), video (interviews, vlogs), and SEO (tags, page titles, headers), and more.
For more information, a one-to-one Website strategy review, or a case study please contact: John Scranton johns(@)startupselling.com startupselling.com
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