Summary of Today’s Web Seminar: Insurance Agency Website Top 5 Tips

Posted on

May 27th, 2011


How to Design a Modern and Attractive Website Leveraging SEO, Social Media, and Video

How long ago did you complete your last comprehensive website update?

Tip 1: Modernize Your Insurance Agency Website

  • Must look clean, current, and professional
  • Quickly convey your value proposition
  • Intuitive navigation
  • Limited graphical and flash components
  • Increase functionality of the site across major browsers
  • Improve opportunity for SEO
  • Retain strengths of current website through renovation

Tip 2: Build Web Visibility With Insurance Agency SEO

  • Definition of Search Engine Optimization (SEO)
    • Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. This gives a website web presence.
  • Related SEO Terms
    • SMO (Search Marketing Optimization)
    • SEM (Search Engine Marketing)
    • PPC (or CPC)
  • Why SEO?
    • You want to be found
    • Clients and Prospects will see you
    • SEO is cumulative and ongoing (Unlike PPC)
    • Google Panda algorithm shift – Video is king
    • SEO is organic
  • Components of SEO
    • Social Media
    • Video – YouTube, Vimeo, Skype Interviews
    • Website Design (on-page SEO)

Tip 3: Content Is Key

  • Blogging – WordPress, Blogspot, Blogger
  • Integrate Your Blog
  • ePublishing – Ezine, ArticlesBase, Technorati
  • MicroBlogging – Twitter, Tumblr, Google Buzz
  • On-Page Content

Tip 4: Share and Leverage

  • Share Your Content With These Tools
  • Social Bookmarking – Digg, Delicious, StumbleUpon
  • Social Networking – Facebook, MySpace, LinkedIn
  • Leverage LinkedIn
    • Identify Prospects
    • Connect With Them
    • Build Inbound Marketing Strategies To Change the Game

Tip 5: Use Insurance Agency Video

  • Types of Agency Video – Professionally Produced, Talking Head Video, Skype Interviews, Vlogs & YouTube
  • Makes website dynamic (which improves SEO)
  • Will increase avg. visit time & decrease bounce rate
  • Allows executives to quickly convey value proposition
  • Any video can be added to your own YouTube channel
  • Average YouTube visit nearly 20 minutes
  • Indexed by Google quickly
  • Recent algorithm shift resulted in a dramatic impact for SEO
  • 3 Times the value for 1 video

Put It All Together

  • Modern – Website has to look current and professional to project a positive image
  • Accessible – Must be readily navigable
  • SEO Friendly – Search engines must be able to crawl it, and must find valuable content in order to get indexed.
  • The whole picture – Modern companies achieve crucial web presence via social media (blogs, twitter, LinkedIn), video (interviews, vlogs), and SEO (tags, page titles, headers), and more.

For more information, a one-to-one Website strategy review, or a case study please contact: John Scranton johns(@)


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