Speak the Same Language as Your Prospects

Posted on

December 5th, 2011

by

I just read a Harvard Business Review article and it reminded me of an interesting conversation I once had with a prospect.

Here is a link to the article.

Here is an excerpt from my conversation:

John: We want to help carry your value proposition to your target market.
Business Owner: You just used two words I don’t understand. If there’s a third I’m hanging up.
John: We wanna help ya get in fronta more prospects.
Business Owner: Great tell me more.

Clarity is much more important than MBA jargon. Make sure you speak your prospects language.