I just read a Harvard Business Review article and it reminded me of an interesting conversation I once had with a prospect.
Here is a link to the article.
Here is an excerpt from my conversation:
John: We want to help carry your value proposition to your target market.
Business Owner: You just used two words I don’t understand. If there’s a third I’m hanging up.
John: We wanna help ya get in fronta more prospects.
Business Owner: Great tell me more.
Clarity is much more important than MBA jargon. Make sure you speak your prospects language.