Speak the Same Language as Your Prospects [From the Archives]

Posted on

March 23rd, 2016


I just read a Harvard Business Review article and it reminded me of an interesting conversation I once had with a prospect.

Here is a link to the article. Here is an excerpt from my conversation:

Me:  We want to help carry your value proposition to your target market.
Prospect:  You used two words I don’t understand. If there’s a third I’m hanging up.
Me:  We wanna getcha in fronta more prospects.
Prospect:  Great tell me more.

Clarity is much more important than MBA jargon. Make sure you speak your prospects language.

Originally Posted on December 5, 2011 by John Scranton

Skip to content