I just read a Harvard Business Review article and it reminded me of an interesting conversation I once had with a prospect.
Here is a link to the article. Here is an excerpt from my conversation:
Me: We want to help carry your value proposition to your target market.
Prospect: You used two words I don’t understand. If there’s a third I’m hanging up.
Me: We wanna getcha in fronta more prospects.
Prospect: Great tell me more.
Clarity is much more important than MBA jargon. Make sure you speak your prospects language.
Originally Posted on December 5, 2011 by John Scranton