Speak the Same Language as Your Prospects [From the Archives]

Posted on

March 23rd, 2016


I just read a Harvard Business Review article and it reminded me of an interesting conversation I once had with a prospect.

Here is a link to the article. Here is an excerpt from my conversation:

Me:  We want to help carry your value proposition to your target market.
Prospect:  You used two words I don’t understand. If there’s a third I’m hanging up.
Me:  We wanna getcha in fronta more prospects.
Prospect:  Great tell me more.

Clarity is much more important than MBA jargon. Make sure you speak your prospects language.

Originally Posted on December 5, 2011 by John Scranton