Sales & Marketing Tip of the Day: Refresh Your Prospect List

Posted on

June 2nd, 2017

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Insurance Agency Email MarketingRefreshing your prospect list and your prospect email list will often uncover low hanging fruit, ripe for the picking.  In my case, this could be a new VP Marketing or VP Sales at a large agency who needs web marketing help and simply is not yet aware of all the available resources.  In the case of an agency producer, a refresh might turn up a new VP HR or CFO who happens to want to shop their employee benefits to prove their worth and has no loyalty to the current broker.  A list refresh can be a cost effective way to quickly open a dialogue with new prospects.

Originally Posted on May 9, 2012 by John Scranton