Sales & Marketing Help for $15 or Less

Posted on

January 25th, 2012

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I speak with salespeople every day who are looking for sales and marketing assistance.  Seeking greater exposure, more opportunities and improved sales processes.  Some are not yet ready to invest in comprehensive solutions like we provide and are looking for a low cost alternative.  Here are two tools, which cost less than $15 combined, that will help you get started:

Sell More & Work Less: Web Selling Techniques Everyone Should Use

The more virtual your business, the more flexible the hours, the lower the overhead, and the greater the profit potential. Sell More & Work Less will help sales professionals seeking to sell better and more efficiently, a cash-poor entrepreneur, a small business scrambling for expansion capital, an existing business seeking to improve profits, or an independent professional hoping to improve the top line.

Web based selling is the wave of the future – and available now – for all salespeople and businesses. Even a partially web based sales operation can be more efficient, more effective and more profitable that a traditional brick and mortar operation. Sell More & Work Less is a fast and easy read, offering quick tips, in depth reviews and real world scenarios to help existing or aspiring sales people to sell more… and work less.

The Prospect Scorecard

The Prospect Scorecard offers salespeople and businesses a simple and easy way to qualify, track and rank their best prospects. Salespeople, sales managers, entrepreneurs, sole proprietors, insurance agents, realtors and other business people often refer to prospects in vague terms such as: new, warm, hot, cold, likely, qualified, etc. These terms do little to better understand a sales pipeline or convey likelihood of purchase to other members of the team. The Prospect Scorecard resolves this issue, simply, quickly and easily for any salesperson or business.

What does your perfect client look like? Create a Prospect Scorecard to quantify your approach to prospecting and pipeline building. Some of the attributes of your ideal client might include revenue, growth rate, client type (business or consumer) and market niche. For example, are you targeting companies between $5 million and $10 million in revenue? Are your best prospects fast-growing firms like those found on the Inc. 500 list? Are you selling to consumers? If you’re selling to consumers, are they high net worth prospects, middle income, younger or older? Are your prospects in a specific niche market such as banking, insurance, biotech, plumbing, consulting, education, etc.? Create a Prospect Scorecard with your ideal attributes and a customized qualification abbreviation to help you determine if you are selling to an in-profile prospect.