Using Insurance Buyer Personas To Improve Prospecting And Closing Ratios – New Blog Post from StartUpSelling CEO

Posted on

July 7th, 2016

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Insurance Lead Generation Insurance Agency Leads

Insurance agencies should check out this new blog post from StartUpSelling CEO Alan Blume:

Using Insurance Buyer Personas To Improve Prospecting And Closing Ratios

Insurance agents, brokers and producers will find it helpful to create a buyer persona. A buyer persona is a composite representation of your ideal customer based on research, data analytics, and producer experience related to your existing customers. When creating your buyer personas, insurance agencies and brokers should include customer demographics, behavior patterns, motivations, and goals. The more detailed the data, the better the results. [Read More…]