Reblog: A strong outbound insurance lead generation program should include an educational insurance webinar series via @alanblume

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March 27th, 2015

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Insurance Web SeminarsA strong outbound insurance lead generation program can and should include an educational insurance webinar series. Agencies, brokers and wholesalers which have incorporated insurance webinars into their marketing initiatives have seen impressive results, registration often ranges from 50 registrants to over 300 registrants, and a 60% or greater attendance rate can be achieved with educational content and interesting topics. Insurance webinars are effective for essentially any agency, broker or wholesaler, but are most effective when targeting groups such as transportation, construction, benefits/health, etc.).

Webinars help showcase expertise, demonstrate thought leadership and elevate the conversation from insurance sales to partner and consultant. Where can agents and brokers find topics and speakers? Leverage internal experts, external partners, carrier partners, consultants, CPA,s tax advisors and industry consultants to create a well respected and well attended webinar series. And to ensure an optimum result, insurance organizations can either leverage their internal marketing team or outsource the initiative to a proficient insurance marketing agency. [Read More…]

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