Do you like cold calling? I know there are some of you out there who truly enjoy cold calling. It can be exciting, and if you can deal with rejection, it will eventually be effective. But in my estimation, most salespeople view cold calling like eating their vegetables: it is not something they enjoy, but understand it is required for growth.
However, the owner of an agency recently told me that “our days of cold calling are over.” How? Is he going out of business? Actually, he is experiencing significant growth and looking to add producers. Insurance agency marketing without cold calling, but how? An effective web marketing strategy that includes:
- eMarketing
- Web Seminars
- Content-Rich & Current Website
- eCollateral
- Client Testimonials
- Website Video
- Social Media
- SEO
Insurance agency lead generation no longer has to revolve around telemarketing. In the web 2.0 era, agencies both large and small can embrace the cost-effective tools available to us to expand their pipeline without spending hours cold calling.
Posted on July 28th, 2010 by John Scranton