With over 50% of your visitors and email recipients viewing information on their mobile devices, and many doing so from their social media platforms, it’s always a good idea to review your insurance agency website to ensure your clients and prospects have a positive website experience.
Do Not Make a Separate Mobile Version of Your Website
A few years ago, your business might have two websites, a website for desktop users and one for mobile devices. This is a really bad idea today, as it doubles your efforts and can annoy clients, prospects and search engines.
Use Responsive Design Principles
Responsive design uses coding to adjust a website based on the size of the viewport. Methods have advanced quickly and you no longer have to hide content from mobile users. You can show off your content for both desktop and mobile users.
Always Use High-Resolution Images
With mobile devices using high-resolution retina displays, it is critical your website uses the highest resolution images available. It is recommended that mobile images be twice the resolution of desktop images to accommodate for retina displays.
Go With Larger Font Sizes
The size of fonts is important when it comes to mobile design. Fonts need to be large enough to read without further zooming. A general rule of thumb is to keep your main font size around 14px.
Button Sizes Should Also Be Large
Buttons should also be large on mobile devices. You do not want to frustrate a potential customer because they tried to hit the contact button but accidentally hit your privacy policy. In general, 44px by 44px is a good rule of thumb.
Keep it Simple
The simpler your layout the less there is to go wrong when sizing to fit on a mobile device. It will also make it easier for your prospects to find relevant information. Be sure to review each key element on your insurance agency website and asses its value. Is each element placed where it can best be seen by visitors?
If your agency is interested in updating your insurance agency website, creating high-quality videos, or optimizing your insurance agency marketing and lead generation, contact StartUpSelling, for a complimentary insurance agency web marketing and lead generation review.