Perhaps there are still some insurance agencies, brokers and wholesalers out there who consider social media to be a fad. Something akin to Hula Hoops, Water Beds, Zoot Suits and Rubik’s Cube. But looking at these numbers will likely convince even the most skeptical insurance executives that social media is here to stay, and a force to be reckoned with.
Visitors of the Top 6 Social Media Sites
Most of your prospects will frequent at least one of the top six social media sites. Below are the estimated monthly visitors for 6 of the top social media sites:
- YouTube: 1 billion unique monthly visitors
- Facebook: 900 million visits
- Twitter: 310 million visits
- LinkedIn: 255 million visits
- Pinterest: 250 million visits
- Google +: 120 million visits
These numbers are staggering, and at a minimum insurance agencies and brokers should have a professional presence on the following five sites: YouTube, LinkedIn, Facebook, Twitter and Google+. It’s much better, however, if agencies, brokers and wholesalers leverage these platforms to help carry their targeted insurance marketing message to cyberspace in general and to their prospects specifically.
Where Should Insurance Agencies and Brokers Focus
Insurance professionals targeting commercial accounts should focus on LinkedIn and YouTube. LinkedIn is all about business, and most of your commercial insurance prospects and clients are now using LinkedIn. YouTube is an excellent repository to compliment your insurance website recordings, it’s easy to share video recordings, executive briefings or recorded webinars on YouTube. Agencies and brokers should have a professional and branded LinkedIn company page and YouTube channel. Facebook tends to be more consumer centric, though a professional company page on Facebook is worthwhile, especially if you offer personal lines. What about Google+? As it is still in the Top 6, a professional company page, and consistent postings is recommended, though Google+ has clearly lagged the field. And finally, how about Twitter? Twitter is a great tool to extend reach and branding. With little effort, and the many tools that post automatically to all or most of these sites, social insurance social media marketing is within the grasp of even smaller agencies and brokers.
Insurance Social Media Marketing
We often say that great insurance social media marketing begins with a great blog. An interesting and relevant blog post can easily be successfully shared across all of the above social media sites. Agencies, brokers and wholesalers interested in refining their insurance web marketing strategy can contact us at (518) 222-6392 for a complimentary web marketing review.