Email is one of the most popular mediums used in today’s digital age. Email is familiar, universal and flexible. Below are a few tips to assist you in your email marketing strategy.
Go Mobile: Emails must be optimized for mobile devices.
Share Relevant Information: Ensure that the message you send out is targeted and relevant to your in-profile prospects. Like customer experience, optimize subscriber experience.
Personalize Email: Insert tailored references into marketing emails that act as a catalyst for one-to-one communication.
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Originally Posted on January 19, 2015 by John Scranton