Join StartUpSelling for this brief educational webinar about the impact of the Google SSL mandate on insurance agency websites. Important insurance website security and growth topics to be covered in this 30 minute webinar include:

  1. What is meant by the SSL mandate?Insurance Agency Marketing - Insurance Agency Leads
  2. Do insurance agency websites need to be SSL?
  3. What are the SSL requirements, and do they apply to all website pages?
  4. Why is Google mandating the move to SSL?
  5. What happens if agencies and brokers fail to implement SSL?

Other topics to be reviewed include:

  • Leveraging social media feeds on insurance websites
  • Using full motion video to improve user experience
  • SEO for increased traffic and lead gen

Date and Time: Wed, Dec 13, 2017 12:00 PM – 12:30 PM EST

Click Here to Register: https://attendee.gotowebinar.com/register/2256757897947564033

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Posted in: Insurance Agency Web Marketing, Insurance Agency Websites
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Webinar: SSL Mandates & Your Insurance Agency Website

  • Posted on November 20, 2017
  • by John Scranton

Insurance Agency Marketing - Insurance Agency Leads

Join StartUpSelling for this brief educational webinar about the impact of the Google SSL mandate on insurance agency websites. Important insurance website security and growth topics to be covered in this 30 minute webinar include:

1. What is meant by the SSL mandate?
2. Do insurance agency websites need to be SSL?
3. What are the SSL requirements, and do they apply to all website pages?
4. Why is Google mandating the move to SSL?
5. What happens if agencies and brokers fail to implement SSL?

Other topics to be reviewed include:

* Leveraging social media feeds on insurance websites
* Using full motion video to improve user experience
* SEO for increased traffic and lead gen

Wed, Dec 13, 2017 12:00 PM – 12:30 PM EST

Registration URL: https://attendee.gotowebinar.com/register/2256757897947564033

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Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Agency Websites
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Webinar: SSL Mandates & Your Insurance Agency Website

  • Posted on October 30, 2017
  • by John Scranton

Insurance Agency Marketing - Insurance Agency LeadsIs your insurance agency website in compliance with SSL requirements? Why is Google mandating all websites move to SSL? Learn about this and other important topics in this concise and educational webinar:

* SSL – What is it and why is it important
* Leveraging Social Media Feeds
* Using Full Motion Graphic Video to Improve User Experience
* Mobile Responsive Design Requirements
* SEO for Increase Traffic and Lead Gen

Date and Time: Wed, Dec 6, 2017 12:00 PM – 12:30 PM EST

Registration URL: https://attendee.gotowebinar.com/register/2256757897947564033

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Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Agency Websites
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  • Insurance Agency MarketingDynamic content such as blog posts, social media feeds, and news items should display new content at least once a week.
  • Plugins and cyber security tools should be updated every 15-30 days.
  • Navigation, page styling, and new video and other e-collateral should be added or revised every 30-60 days.
  • Copyright and legal information should be reviewed and revised as needed – at least once a year.
  • Full website redesign should occur every 24-36 months, including changes to site structure, visual themes, primary or accent colors, and navigation adjustments that align with key performance indicators from your website traffic analytics.
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5 Signs That Your Website Is Hurting Your Insurance Agency

  • Posted on April 13, 2017
  • by John Scranton

Insurance Social MediaHow do agency owners determine when their website is too far out of date? What are the warning signs? How can agents and brokers tell when their site has passed the tipping point, moving from passable to an embarrassment? Here are 5 signs that your website is out of date and a potential liability to your business:

  1. It’s Narrow: Site only occupies the middle 50% of a laptop screen or large monitor.
  2. Not Mobile Compliant: It doesn’t render well, or operate correctly on mobile devices.
  3. Images Are Small: The images are small, out of date, or fail to convey professionalism.
  4. Small Text: Your text is small, difficult to read, or out of date.
  5. Old Content/No Editing: Your content is old and your website is difficult to edit.

We believe that websites should be an asset to agency owners and producers, showcasing your professionalism and expertise. A website that will display professionally on any device, from a PC to laptop to tablet or smart phone. View some before and after images of insurance websites, and see a visual example of the 5 signs that your website is way too far out of date.

Call us at (518) 222-6392 or click here to schedule a personalized website review.

 

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Forcing Function vs. Failure [From the Archives]

  • Posted on October 24, 2016
  • by John Scranton

1Recently my team met with a prospective client to discuss a website development project.  This great group of talented people mentioned that they have had difficultly with internal website projects in the past.  We responded by explaining that this is very common, and is in fact one of the reasons StartUpSelling exists.  We provide project management and become a forcing function to meet deadlines, goals, and to complete projects.

Many of you who have handled website projects internally (or outsourced design and coding but provided content, editing and project management) can relate to the obstacles standing in the way of success.  Tell me if any of these scenarios sound familiar:

  • Our CEO has not yet approved the design.  Of course s/he hasn’t – s/he just interviewed a new producer over lunch and is trying to buy another agency this afternoon.  Maybe the website will earn 5 minutes of attention on a Sunday night.  Maybe not.
  • Our benefits and financial services pages are not yet approved by compliance.  And it might be weeks before they do.  Your internal financial services director is in Chicago closing a 401k for a 500 life group.  No time to make another follow up with the broker/dealer.
  • We can’t agree on the navigation structure.  Since there is no website design specialist on your team, it is going to be impossible to select the right nav.  My web dev team would not be able to build consensus and select the best health plan for their needs – its not their job.  Nav design isn’t yours.

These are just a few of dozens of stumbling blocks we have seen insurance organizations experience.  Everyone already has a day job.  Allocating time to project manage a website is not realistic.  A forcing function is needed from an expert in the field.  Without a forcing function, a project is destined for failure.

Originally Posted on February 22, 2013 by John Scranton

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Posted in: Business, Insurance Agency Web Marketing, Insurance Agency Websites, Insurance Web Marketing
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Google Tools For Insurance Web MarketingGoogle recently introduced a new mobile friendly website test. In under 60 seconds, you can determine if your insurance agency website is compatible with all types of mobile devices. Over 50% of all searches now happening on mobile devices so it’s imperative that agency websites are mobile friendly. Google’s complimentary test is available here: https://www.google.com/webmasters/tools/mobile-friendly/.

If you fail the mobile friendly test, or the test results in identifiable issues, feel free to contact our insurance agency website team for a complimentary website review. We can help any agency quickly and easily create a custom, mobile friendly insurance agency website. Our writing team can even help update or create unique content for your insurance agency.

Contact our Insurance Website Team: https://startupselling.com/contact/.

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Insurance Agency WebsitesYou may have seen StartUpSelling CEO Alan Blume’s recent blog titled Ten Tips to Determine If Your Agency Website Is Detrimental To Your Business. If you read this list of tips and determined that your agency website is outdated, you likely had one of two reactions: 1) You decided to do something about it and took action, or 2) you thought “but our business is fine, why worry about a website?”. If you fell into the second group, here is why you need to worry:

  • Over 50% of Searches are on Mobile Devices
  • Buyers are Getting Younger
  • Tech-Savvy Millennials are the Largest Generation (many in their 30’s)
  • Competitors are Already Mobile Friendly
  • Clients Expect Mobile Service Functionality
  • You’ll Never Know How Many Prospects You Lost

If your website isn’t mobile responsive, and no longer works well to support the majority of website visitors, reach out to the StartUpSelling insurance website team at (518) 222-6392 for a complimentary website review.

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