Insurance Agency Marketing Plans: How to Insure the Success of Your Producers – Webinar Approaches 15,000 Views
- Posted on December 10, 2017
- by John Scranton
Join StartUpSelling for this brief educational webinar about the impact of the Google SSL mandate on insurance agency websites. Important insurance website security and growth topics to be covered in this 30 minute webinar include:
1. What is meant by the SSL mandate?
2. Do insurance agency websites need to be SSL?
3. What are the SSL requirements, and do they apply to all website pages?
4. Why is Google mandating the move to SSL?
5. What happens if agencies and brokers fail to implement SSL?
Other topics to be reviewed include:
* Leveraging social media feeds on insurance websites
* Using full motion video to improve user experience
* SEO for increased traffic and lead gen
Wed, Dec 13, 2017 12:00 PM – 12:30 PM EST
Registration URL: https://attendee.gotowebinar.com/register/2256757897947564033
Is your insurance agency website in compliance with SSL requirements? Why is Google mandating all websites move to SSL? Learn about this and other important topics in this concise and educational webinar:
* SSL – What is it and why is it important
* Leveraging Social Media Feeds
* Using Full Motion Graphic Video to Improve User Experience
* Mobile Responsive Design Requirements
* SEO for Increase Traffic and Lead Gen
Date and Time: Wed, Dec 6, 2017 12:00 PM – 12:30 PM EST
Registration URL: https://attendee.gotowebinar.com/register/2256757897947564033
Recently my team met with a prospective client to discuss a website development project. This great group of talented people mentioned that they have had difficultly with internal website projects in the past. We responded by explaining that this is very common, and is in fact one of the reasons StartUpSelling exists. We provide project management and become a forcing function to meet deadlines, goals, and to complete projects.
Many of you who have handled website projects internally (or outsourced design and coding but provided content, editing and project management) can relate to the obstacles standing in the way of success. Tell me if any of these scenarios sound familiar:
These are just a few of dozens of stumbling blocks we have seen insurance organizations experience. Everyone already has a day job. Allocating time to project manage a website is not realistic. A forcing function is needed from an expert in the field. Without a forcing function, a project is destined for failure.
Originally Posted on February 22, 2013 by John Scranton
By now, most insurance agencies and wholesale brokers have realized the power of content marketing as a critical element of social selling. Content marketing is a powerful tool for attracting potential customers, making connections and building relationships with your target audience.
Content marketing isn’t easy. But if it is done correctly, content marketing works in every industry, in every business, every time. All too often businesses don’t adequately prepare for the demands of developing and executing a successful content marketing strategy.
In practice, content marketing is hard work. You need to have a strategy so that search engines (such as Google) and your target audience can find you. It’s the hard work of sharing valuable, relevant content that your audience is looking for that captures their attention.
Here are 5 keys to successful content marketing:
Want to learn more about how you can gain a competitive edge with a content marketing strategy? Contact StartUpSelling and we will be happy to help you explore how content marketing can benefit your company. Call us today at (518) 222-6392 to get started.
As more and more business-to-business organizations are embracing the power of social selling, content marketing is fast becoming an important technique to success in the new marketing dynamic of social media marketing. This includes middle market P&C and large group benefits brokers.
Understanding the role content plays in the sales funnel is a key element of designing a winning strategy. Knowing how to use online content to attract a potential customer, make a connection and build a relationship that leads to a deal is critical to your online marketing effectiveness.
In today’s internet-based world of commerce, successful sellers are content creators. Today’s customers recognize the value of information to help them make buying decisions. The best social selling teams and representatives are content creators who know how to deliver the right content to the right customer at the right time in the sales cycle. Research shows that consumers spend a great deal of time online self-educating – searching, reading and researching. Many have made a buying decision before even reaching out to a company representative.
There are three important reasons to use content to build your social selling advantage.
Interested in learning more about you can gain a competitive edge with a content marketing strategy? Contact StartUpSelling and we will be happy to help you explore how content marketing can benefit your company. Call us today at (518) 222-6392 to get started. We’d love to hear from you!
Originally posted by John Scranton on July 28, 2015
Keep it BRIEF.
Short videos keep the attention of your audience better than long videos. According to White Board Geeks, a video script should have approximately 150 words per minute. So a 3-minute script would be 450 words.
Professional Voice Over
Trust us on this. Do not waste time trying to create a perfect voice over in house.
Video marketing exposes your brand to larger audiences, captures the attention of your target audience and will help you boost your online presence. Videos establish your authority and credibility in your industry and will lead to increased sales.
Originally posted by John Scranton on July 17, 2015
Email marketing is here to stay. While there are some naysayers who try to assert that email marketing is “dead,” wise B2B insurance marketers have discovered the incredible power of email marketing over the long-haul.
Scientific evidence supports this perception. Even though there are competing marketing channels (i.e. social networks, mobile apps, online advertising campaigns, etc.), email remains a vital and central component of an effective B2B marketing strategy. In research conducted by eMarketer in 2014, researchers found that “email is one of the most widely used and established of all platforms.”
And in a study conducted by Adobe, researchers studied email marketing opportunities and trends. They found that not only is email an effective marketing strategy for the company, but it’s undergoing “a remarkable transformation.” Just as the world of marketing has been transformed by the internet in general, new technologies and consumer expectations are driving new ways of thinking about and using email marketing to reach target consumers.
First of all, consumers today expect email to be personalized and relevant to their interests. Gone are the days of “one-size fits all” email campaigns. In today’s mobile lifestyle, consumers continue to relay on email that reaches them directly in ways that are meaningful to them.
Design Email Campaigns that are Mobile-Friendly
Readers today open 61% of their emails on mobile devices. 80% will delete emails that “don’t look good.” Marketers need to ensure that their emails are optimized for all viewing scenarios, including mobile. Mobile responsive designs will increase open rates by 16-17%, and click-through rates by up to 24%. (Adobe, 2014)
Use Data to Tailor Messages to Subscriber Segments
People today are inundated with information. Email messages need to be personalized and relevant to the needs and interests of the individual. Using data tracking and retargeting technology, marketers can adjust the messages according to the histories and interests of the target groups. Using post-delivery insights, marketers can update the message based on new information. The ability to make emails more dynamic gives brands a chance to deliver a more relevant experience.
Ensure Content is Robust and Compelling
Content is vitally important in today’s world of email marketing. Stay abreast of trends and technology; be prepared to engage the reader and compel them to take the next step in the sales funnel.
Understanding consumer expectations and new email trends, as well as exploring ways to meet those expectations and play to those trends will garner an increasing ROI on their email campaigns and will breathe new life into customer relationships.
Many insurance agencies, brokers and wholesalers outsource their email marketing campaign management to a competent marketing firm. Outsourcing is a cost effective option because it eliminates the need to hire, train, supervise and compensate a digital marketing team. Contact StartUpSelling today to learn more about effective email marketing strategies for insurance agencies, brokers and wholesalers.
Originally posted by John Scranton on July 7, 2015
By now, astute insurance agencies, brokers and wholesalers understand the value and importance of content marketing. Content marketing refers to creating and distributing relevant content using online frameworks such as websites, social networks, blogs, white papers, videos, e-zines, e-newsletters, etc. Many agencies struggle with the workload issues, motivation and inspiration needed to keep up with a long-term content strategy.
Here are some strategies that may help you plan and stay on top of your content marketing goals:
Many insurance agencies, brokers or wholesalers outsource content creation to a competent marketing firm. Outsourcing is a cost effective option because it eliminates the need to hire, train, supervise and compensate a digital marketing team. Contact StartUpSelling today to learn more about effective content marketing strategies for insurance agencies, brokers and wholesalers.
Originally Posted by John Scranton on June 26, 2015