Insurance SEO is an acronym for Insurance Search Engine Optimization. Professionally executed search engine optimization creates a multitude of benefits and opportunities to help optimize your organic insurance website traffic. The first step involves comprehensive keyword analysis, analyzing and selecting the best long-tail keyword phrases for your insurance website. Long-tail keyword phrases are three to five words in length. For example, New York Restaurant Insurance, California Benefit Brokers, or Professional Liability Insurance for Engineers. When insurance prospects are looking to find an agent or policy, how will they search? Let’s say a prospect types “Group Benefits California” or “Professional Liability Agencies” into their Google browser. Your agency wants to be on page one as an organic result. This is referred to as organic Insurance SEO. The results (called SERPS) – are based on relevance. There are no PPC fees for organic insurance SEO, and agents can opt to supplement their organic SEO with a PPC initiative.