The Benefits of Video Marketing for Insurance Agencies

Posted on

March 23rd, 2020

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Insurance Video MarketingInsurance agencies are leveraging video in many ways. Most marketing videos are short 1-5 minute videos focused on specific topics. Statistics show visitors are many times more likely to watch a video than they are to read content. So why is video marketing such a big opportunity?

  • It is efficient
  • It is consistent
  • It is cost-effective
  • It is simple
  • It improves SEO
  • Its engaging

Here are a few ways insurance agencies and wholesale brokers can incorporate video:

Testimonials – This is one of the most important reasons to use video marketing. The impact of a customer’s testimonial can accomplish more than the best salesman. It doesn’t have to be a highly sophisticated recording; simple words to enhance the value of your service can do so much.

FAQ Session – Leverage video as a medium to solve customer inquiries and challenges. A short video clarifies more ambiguity than an actual document. An added bonus is that this will boost website traffic.

Comical Skit about Insurance – Be fun and unpredictable. Give your clients and prospects something to smile and laugh about. Have a freaky Friday session at work and share it. This will liven up the relationship with clients.

Risk Reports – Create a video about the fire damage, prevention and safety precautions. Showcase the role your claims team will play during an incident.

Remember, video offers a chance to be creative, realistic and welcoming; a chance like no other.

To know more about video marketing visit StartUpSelling.