How Often Should I Update My Insurance Agency Website?

Posted on

May 31st, 2021

by

  • Insurance Agency MarketingDynamic content such as blog posts, social media feeds, and news items should display new content at least once a week.
  • Plugins and cybersecurity tools should be updated every 15-30 days.
  • Navigation, page styling, and new video, and other e-collateral should be added or revised every 30-60 days.
  • Copyright and legal information should be reviewed and revised as needed – at least once a year.
  • A full website redesign should occur every 24-36 months, including changes to site structure, visual themes, primary or accent colors, and navigation adjustments that align with key performance indicators from your website traffic analytics.