How Effective Web Marketing Sold My Family a Vacation

AdirondacksMy wife and I have been discussing what we might like to do for a family vacation this summer. After discussing our preferences, we elected to plan a trip to the Adirondacks. Family friendly outdoor activities and a beach will be great for our kids and most venues will be within a 2 hour drive. Perfect.

So we began punching questions and keywords into Google, and one savvy property owner promptly sold us by leveraging these three web marketing components:

  1. Search Engine Optimization – After three searches, I noticed one property seemed to dominate the rankings. A dedicated website leveraged on-page SEO to drive direct traffic. Meanwhile, prominent listings in rental directories also featured this property, showing the influence of off-page SEO. So we took a look at the website…
  2. Effective Website – Large rotating banner images which portrayed the property as paradise immediately grabbed our attention. Although the website was simple and somewhat modest in design, all critical questions were quickly answered: rates, availability, amenities and more. We often say that websites do not close business, but they must not turn prospects away, and that is exactly what happened here…
  3. Follow Up Email – Feeling suitably informed and impressed with the professionalism of the property owners, we sent an email inquiry. We promptly received a response that answered our questions, and proactively offered responses to questions we would ask in the future (updated availability, deposit information, discounts for advanced payment and more). With all these details in hand, we were ready to make a decision – and my wife plans to sign and return the rental agreement today.

Originally Posted on February 11, 2014 by John Scranton

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