Case Study: Generating In-Profile Trucking Leads to Drive Agency Growth – Over 400% ROI

Posted on

February 1st, 2020

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Trucking LeadsChallenge – Generating In-Profile Trucking Leads to Drive Agency Growth

A transportation insurance agency in the Midwest was seeking a new way to grow. Their team of expert producers were busy servicing clients and lacked the time required to make sufficient new business prospecting calls. The team needed a trucking lead generation specialist who could call the thousands of prospects in their target market and identify opportunities for new business.

Solution – Four Phase Lead Gen Process

Enter StartUpSelling’s trucking agency lead generation team. StartUpSelling instituted a four-phase approach specifically tailored to the transportation marketplace:

  1. Generate a current, high-quality list of trucking companies who fit the market appetite
  2. Create a high-impact custom call pitch
  3. Utilize an experienced trucking insurance appointment setter
  4. Implement an effective lead handling process

This proven process has yielded compelling results for trucking agencies for over 10 years and implementing the program for this Midwest agency produced immediate results.

Results – Over $250,000 in Year One Revenue

By leveraging a highly trained senior level appointment setter, StartUpSelling was able to generate over 30 phone appointments per month with trucking accounts averaging 19 power units in size. A tight, efficient lead handling process allowed producers to capitalize on the leads, closing over $250,000 in new business commissions in just the first year. The agency realized a compelling 468% return on investment and plans to continue leveraging this program in the future.

About StartUpSelling

StartUpSelling leverages senior level talent and elite resources to deploy specialized marketing and lead generation solutions to insurance agencies. Core services include website development, SEO, social media marketing, video creation, email marketing and appointment setting. Clients range from individual producers and billion-dollar brokers. Contact StartUpSelling to learn more.