Irresistible Blog Titles

  • Posted on January 1, 2018
  • by John Scranton

Insurance Agency MarketingI just clicked on a LinkedIn post titled Irresistible Something. Or was it Blah Blah Irresistible? I can’t recall, but I had to click. Because, well, it was irresistible!

I would have passed on a good or even a great post, but irresistible? No chance. The lesson here is that social media postings, blog titles, email subject lines and website verbiage are significantly impacted by subtle nuances.

The web marketing landscape is cluttered with noise, but there is room in the long tail to be exceptional and gain mind-share from coveted prospects. I challenge you to find the subtle changes that make your content irresistible.

Originally Posted on March 28, 2013 by John Scranton

Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on Tumblr

Posted in: Blogging, Content Marketing
Read More

13.1 Leads Per Campaign – Trucking Email Marketing Metrics

  • Posted on December 27, 2017
  • by John Scranton

Insurance Agency Websites - Insurance Agency MarketingCheck out these recent and compelling trucking email marketing lead gen metrics:

  • 3 Quote Form Requests per Campaign
  • 10.125 Click-Through Leads per Campaign
  • 13+ Leads per Campaign

Many trucking agencies have yet to capitalize on email marketing lead gen programs. StartUpSelling can help your agency generate exclusive email marketing and appointment setting leads. Start building a robust trucking pipeline today, to ensure great results in 2018!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on Tumblr

Posted in: Insurance Agency Lead Generation, Insurance Agency Leads
Read More

Join StartUpSelling for this brief educational webinar about the impact of the Google SSL mandate on insurance agency websites. Important insurance website security and growth topics to be covered in this 30 minute webinar include:

  1. What is meant by the SSL mandate?Insurance Agency Marketing - Insurance Agency Leads
  2. Do insurance agency websites need to be SSL?
  3. What are the SSL requirements, and do they apply to all website pages?
  4. Why is Google mandating the move to SSL?
  5. What happens if agencies and brokers fail to implement SSL?

Other topics to be reviewed include:

  • Leveraging social media feeds on insurance websites
  • Using full motion video to improve user experience
  • SEO for increased traffic and lead gen

Date and Time: Wed, Dec 13, 2017 12:00 PM – 12:30 PM EST

Click Here to Register: https://attendee.gotowebinar.com/register/2256757897947564033

Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on Tumblr

Posted in: Insurance Agency Web Marketing, Insurance Agency Websites
Read More

Treat Your Clients Like Southwest Treats Babies

  • Posted on November 27, 2017
  • by John Scranton

Fotolia_39839825_XLMy family returned home from vacation this weekend by flying Southwest from Fort Lauderdale – Hollywood Airport.  From the moment we entered the terminal, I was pleasantly surprised by the extra attention and flexibility Southwest’s employees offered to the needs of my infant daughter.  We were guided to a special terminal to check-in, whisked though security with no wait, and offered an extra seat on the plane at no charge for our child’s numerous supplies.  At every opportunity, we were provided with service and care above our expectations.

Meanwhile, my brother-in-law and his wife flew from a different airport on a different airline.  Their original flight was delayed, then after finally boarding they waited on the tarmac for nearly three hours only to learn they would be deplaning and their flight would be cancelled.  The following morning they returned to the airport at 7am to learn their flight was again delayed and eventually cancelled.  Finally they were able to take separate flights to separate airports to begin their journey home 24 hours behind schedule.

Our travel experiences show the vast disparity in service and customer care offered by different airlines.  The question is: what type of service does your organization provide?  Do you treat your clients Southwest treats babies?

Originally Posted on March 25, 2013 by John Scranton

Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on Tumblr

Posted in: Business
Read More

Webinar: SSL Mandates & Your Insurance Agency Website

  • Posted on November 20, 2017
  • by John Scranton

Insurance Agency Marketing - Insurance Agency Leads

Join StartUpSelling for this brief educational webinar about the impact of the Google SSL mandate on insurance agency websites. Important insurance website security and growth topics to be covered in this 30 minute webinar include:

1. What is meant by the SSL mandate?
2. Do insurance agency websites need to be SSL?
3. What are the SSL requirements, and do they apply to all website pages?
4. Why is Google mandating the move to SSL?
5. What happens if agencies and brokers fail to implement SSL?

Other topics to be reviewed include:

* Leveraging social media feeds on insurance websites
* Using full motion video to improve user experience
* SEO for increased traffic and lead gen

Wed, Dec 13, 2017 12:00 PM – 12:30 PM EST

Registration URL: https://attendee.gotowebinar.com/register/2256757897947564033

Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on Tumblr

Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Agency Websites
Read More

5 Sun Tzu Quotes You Can Apply to Business

  • Posted on November 12, 2017
  • by John Scranton
  • A leader leads by example, not by force.
  • Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
  • The supreme art of war is to subdue the enemy without fighting.
  • Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
  • If you know the enemy and know yourself, you need not fear the result of a hundred battles.

From the Archives – Originally Posted on February 25, 2013 by John Scranton

Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on Tumblr

Posted in: Business
Read More