June Trucking Lead Gen Results: 13.62 to 34.2 Exclusive Phone Appointments Per Month

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June 29th, 2020

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Trucking Agency MarketingThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 4 Power Units – 34.2 New Prospect Appointments/month
  • 5 to 25 Power Units – 21.6 New Prospect Appointments/month
  • 10 to 75 Power Units – 13.62 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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How a Trucking Agency Added Six Figure Revenue in this Challenging Environment

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June 22nd, 2020

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Trucking LeadsA trucking insurance agency recently shared that they have added six figure new revenue in 2020. This is the formula they are using to grow in this challenging environment:

  • Target 5-25 Power Unit Accounts
  • Update & Scrub Prospect Lists Monthly
  • Leverage Professional Trucking Appointment Setter
  • Promptly send an Outlook calendar invitation when appointments are scheduled
  • Call at the appointed time, and call back 5-10 minutes later if no answer
  • Send missed appointments back to the appointment setter to reschedule

Contact us for a 15 minute trucking lead gen review and learn how your agency can succeed with this proven lead generation package.

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Four Reasons I Like to Get Up Early

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June 15th, 2020

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Sunrise

A few years ago I was seeking an adjustment to better balance my personal and professional goals and responsibilities. With two small children and a growing business, time was (and still is) at a premium. I decided to start setting the alarm for 4:30am. This decision has had a big positive impact, here are just a few reasons why:

Peace & Quiet – There is no noise and no inbound emails or calls at 4:30am (or at 5:30 for that matter). No distractions. Just me and the chirping birds. This creates an effective environment for clear thinking and uninterrupted productivity.

Exercise – An early wake up call opens a window to exercise before the work day begins. I find that I’m able to deal with problems and unanticipated challenges more effectively if I have a workout under my belt before sitting down at my desk.

Early Bird Gets the Worm – Do you know who else is up early? CEO’s, A players, and decisions makers. You’d be surprised how often a 5:30am email receives a prompt reply.

Better Habits & Routines – An early alarm clock is punishing if you aren’t prepared to deal with it. But you quickly adjust. You turn the light out on time instead of watching Netflix. You skip that extra glass of wine. You improve your habits to earn the early AM success.

What adjustments have improved your productivity and/or lifestyle? What changes would you like to make?

 

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Trucking Lead Gen Results: 12.7 to 32.1 Exclusive Phone Appointments Per Month

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June 14th, 2020

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Trucking Agency MarketingThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 4 Power Units – 32.1 New Prospect Appointments/month
  • 5 to 25 Power Units – 21.6 New Prospect Appointments/month
  • 10 to 75 Power Units – 12.7 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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8 Excellent Reasons Why Your Agency Should Blog

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June 7th, 2020

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Insurance Agency Blogging - Insurance BlogsThere are many great reasons why your agency should be blogging, especially during the COVID-19 pandemic. This is an important time to be consistently in touch with your clients and prospects. Here eight compelling reasons why you should be blogging today:

1.  Provides a non-sales reason to reach out to clients and prospects

2. Show your agency cares about clients and prospects by providing timely content. 

3. Show the lights are on, and that your agency is actively engaged. Repurpose blogs for multiple uses:

  • Send your blogs to prospects
  • Use your blogs for eMarketing campaigns
  • Share and promote your blogs on social media
  • Show that your agency is comfortable in virtual and digital mode

See the other five reasons why your agency should blog here.

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Close More Trucking Prospects

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June 7th, 2020

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The trucking insurance agency lead gen experts at StartUpSelling are sharing six steps to help you close more appointment setting prospects:

  1. Prepare to SucceedTrucking Lead Gen
  2. Practice Makes Perfect
  3. Validate Prospect Profile
  4. Ask for Underwriting Documents in Every Communication
  5. Determine Next Steps
  6. Master Virtual Closing

Applying these tips will help agencies succeed. For more details about these tips, contact StartUpSelling.

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Is COVID-19 Impacting Your Business – Protect Your Trucking Agency by Building Your Pipeline

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June 1st, 2020

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Trucking Lead GenCOVID-19 is adversely impacting many agencies. You can protect your trucking agency by adding 14.6 to 24.6 exclusive appointments per month. Your trucking lead gen package will include:

  • Prospect List Creation Based on your Target Trucking Profile
  • Custom Call Pitch & Ongoing Pitch Refinement
  • Experienced Trucking Appointment Setting Professional
  • Creation of Custom Lead Handling Process
  • No Bullpen, Auto-Dialers, Delays or Dropped Calls
  • Instant Lead Alerts with Detailed Prospect Data

Contact us for a 15 minute trucking lead gen review and learn how you agency can succeed with this proven lead generation package.

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May Trucking Lead Gen Results – 12.5 to 31.8 Exclusive Phone Appointments Per Month

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June 1st, 2020

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Insurance Agency Websites - Insurance Agency MarketingThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 4 Power Units – 31.8 New Prospect Appointments/month
  • 5 to 25 Power Units – 21.4 New Prospect Appointments/month
  • 10 to 75 Power Units – 12.5 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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Agency Exclusive Trucking Lead Gen Packages Available

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May 26th, 2020

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Insurance Agency Websites - Insurance Agency MarketingGrow your trucking agency with 12.3 to 31.2 exclusive appointments per month (depending on your power unit profile). Here are a few of the important services your trucking lead gen package will include:

  • Prospect List Creation Based on your Target Trucking Profile
  • Custom Call Pitch & Ongoing Pitch Refinement
  • Experienced Appointment Setting Professional
  • Creation of Custom Lead Handling Process
  • No Bullpen, Auto-Dialers, Delays or Dropped Calls
  • Instant Lead Alerts with Detailed Prospect Data

Contact us for a 15 minute trucking lead gen review and learn how and why other agencies are succeeding with this proven lead generation package.

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How Insurance Agencies Maximize Their Social Media Investment

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May 17th, 2020

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1Insurance agencies are investing in social media content creation as a valuable tool for attracting new clients and retaining existing ones. Social media content creation drives lead generation because it answers questions and conveys expertise to prospects. Business professionals and decision makers prefer to work with organizations that have a strong online presence because it gives them the opportunity and freedom to conduct their own research on their own terms when it best fits into their schedule. Successful insurance agencies are investing in social media. And, perhaps most importantly, they are producing more content.

Here are five strategies that the most successful insurance agencies, brokers and wholesalers are using to maximize their social media dollars.

  1. Ensure a social media expert oversees the company’s content marketing strategy. – The most successful companies make sure there is at least one person that is designated to be in charge of executing the content marketing goals that the company has set.
  1. Have a documented content strategy. – Write down your goals and what indicators you’ll use to prove your success. Make sure you communicate your goals with your digital marketing team.
  1. Use a variety of tactics. – In this age of multi-media consumption, competition for audience attention is fierce. The smart investors realize that the wider they cast their net and invest in more tactics, the more new customers they will attract. Here is a list of possible content marketing tactics your organization could employ:

* Social media postings
* Articles on your website and prominent directories
* Blogs
* Digital Newsletters
* Case studies
* Videos
* White papers
* Webinars/webcasts
* Infographics
* Research reports
* Microsites
* Mobile content
* eBooks
* Mobile apps
* Digital magazines
* Podcasts
* Virtual conferences
* Annual reports

  1. Use social media more frequently. – B2B companies use an average of six social platforms, up from five last year. (Content Marketing Institute.) As expected, LinkedIn is the top social media site used by B2B marketers, while Facebook is a close second. The sites that have seen the most growth this last year include SlideShare, Google+ and Instagram. Social media drives awareness of your company which in turn impacts lead generation.
  1. Produce more content. – While it may seem obvious, producing more content is an effective strategy for attracting new customers and retaining existing ones. It may be very intimidating for an insurance agency to produce a quantity of content because it can be time-consuming and needs to be consistent.

StartUpSelling specializes in insurance marketing, web marketing and lead generation services. We have successfully created, launched and maintained marketing and lead generation campaigns for a vast array of insurance agencies. We deliver elite service and solutions at competitive price points. If you would like to maximize an investment in content marketing for your insurance organization, give us a call at 518-222-6392 today!

Originally Posted by John Scranton on June 22, 2015

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Pandemic Adjusted Trucking Lead Gen Results – 19.5 to 26.5 Exclusive Phone Appointments Per Month

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May 17th, 2020

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Insurance Agency Websites - Insurance Agency MarketingThese were our recent trucking agency lead generation results. They could be yours!

  • 5 to 25 Power Units – 26.5 New Prospect Appointments/month
  • 10 to 50 Power Units – 19.5 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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The Insurance Agency Marketing Blog Celebrates 10 Years

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May 11th, 2020

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Insurance Agency Blogging - Insurance BlogsThe Insurance Agency Marketing Blog team is pleased to be celebrating our 10th anniversary! We hope you’ve enjoyed the content and found it beneficial. To show how far we’ve come and how much has changed, here are three popular blogs from our first month, May 2010:

My Dog is the Best Salesperson I Know
Posted on May 28th, 2010

I like to think that I am a capable salesperson.  I inherited the sales “gene” from my father, and I have been able to make a career of selling or helping other organizations sell.  However, a truly honest assessment shows that I am not even the most skilled sales professional in my own home.  That distinctive honor goes to my dog.  In case you are wondering, he is a three-year old hound mix named Flash. Read More…

The Nordstrom employee who cheerfully gift wrapped products a customer bought at Macy’s
Posted on May 25th, 2010

This is a story you have probably seen several times. It is sort of a business proverb. Most famously shared by Jim Collins and Jerry Porras in ‘Built to Last’ – this is a story told to new Nordstrom employees and exemplifies the superior customer service they are expected to deliver. At first glance this story shocks most of us. It defies capitalism. Read More…

I Want Leads Like I Want My Morning Coffee
Posted on May 14th, 2010

When I was an agency producer, I wanted leads like I wanted my morning coffee. I craved them and sometimes could not function well without them. The only problem was – most of the leads that came across my desk were a waste of time. Read More…

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Jan-Apr Trucking Lead Gen Results – 12.3 to 31.2 Exclusive Phone Appointments Per Month

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May 5th, 2020

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Insurance Agency Websites - Insurance Agency MarketingThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 4 Power Units – 31.2 New Prospect Appointments/month
  • 5 to 25 Power Units – 21.3 New Prospect Appointments/month
  • 10 to 75 Power Units – 12.3 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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April Trucking Lead Gen Results – 12.2 to 31.1 Exclusive Phone Appointments Per Month

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April 28th, 2020

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Insurance Agency Websites - Insurance Agency MarketingThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 4 Power Units – 31.1 New Prospect Appointments/month
  • 5 to 25 Power Units – 21.1 New Prospect Appointments/month
  • 10 to 75 Power Units – 12.2 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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Making Email Marketing Work for Your Agency

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April 27th, 2020

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When thinking of the oldest and most basic functions of the internet, email inevitably comes to mind. Everyone uses it – from young children and grandparents to billionaires, politicians, and celebrities. Its simplicity and ubiquity have become foundational in our society. Yet the sophistication and potential impact of email as a marketing tool eludes so many businesses.

Email marketing often devolves into any number of ineffective and even risky behaviors, including:

  • Tiny opt-in lists of people who are already dedicated customersInsurance Agency Email Marketing
  • Lists of suspicious origin that can get you caught in spam filters and even induce legal action
  • Highly graphical messages that are never seen because email clients block the images
  • Messages that are overly familiar or bend the truth to establish a relationship
  • Lengthy content that very few recipients will ever read
  • Content that includes words and phrases often blocked by spam filters

These are just a few of the many pitfalls that can render email marketing a wasted opportunity for an organization. But doing it right can provide substantial benefits. Following best practices to avoid these pitfalls can result in campaigns that:

  • Drive high-quality website traffic
  • Increase brand awareness
  • Improve conversion rate
  • Build your customer base
  • Help to define or redefine your prospects and market segment
  • Reduce or eliminate the need for more expensive or wasteful forms of marketing such as environmentally disastrous physical mail, TV and radio commercials that reach a limited audience, costly paid advertising/promotion on popular websites, time-consuming in-person meetings, and more.

Email marketing can prove a strong and flexible tool regardless of the product or service you offer. As with many tools, the key is how you use it. Want to learn more? We’re email marketing experts. Ask us about building a program tailored to your needs!

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