March Trucking Lead Gen Results – 12.3 to 31.2 Exclusive Phone Appointments Per Month

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April 7th, 2020

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Insurance Agency Websites - Insurance Agency MarketingThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 4 Power Units   – 31.2 New Prospect Appointments/month
  • 5 to 25 Power Units – 21.2 New Prospect Appointments/month
  • 10 to 75 Power Units – 12.3 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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Moving To a Digital Agency Sales & Lead Gen Model During the Crisis

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April 6th, 2020

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Producers, clients and prospects are all working from home, and may be doing so for months. Your agency sales and lead gen model must adjust. How can you ensure business continuity and an effective lead gen and sales process, without meeting prospects and clients in person. We can help. For over 15 years our own organization has been completely virtual and digital. We can help you:

1. Launch Digital Lead Gen Campaign (PPC, Email, etc.)Insurance Agency Marketing
2. Outsource Appointment Setting Services
3. Add or Expand Website and Blog Content
4. Create a COVID-19 Update & Resource Center
5. Leverage Social Media Content Creation & Posting

Agency executives and producers have a great opportunity to embrace a more virtual and profitable model. Web meetings, appointment setting campaigns, Pay Per Click advertising and a current and compelling website are just a few ways to help get there.

If you lack the time or resources to accomplish some or all of these initiatives, contact our insurance agency marketing team: https://startupselling.com/contact.

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Improving Communication with Clients & Prospects During this Challenging Time

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March 26th, 2020

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Businesses are rapidly moving to a work from home model and insurance agencies must respond to this new reality. How can you improve communication with your clients and prospects?

* Add or Expand Website and Blog Content
* Create a COVID-19 Update & Resource Center
* Leverage Social Media Content Creation & Posting
* Transition from Networking to Digital Lead Generation
* Transition from Seminars & Trade Shows to Online Webinars

If you lack the time or resources to accomplish these items internally, reach out our insurance agency marketing team: https://startupselling.com/contact/.

We wish you all the best – stay safe.

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Case Study: New Trucking Lead Gen Program Generates over 400% ROI

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March 23rd, 2020

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Trucking Lead GenA trucking insurance agency wanted to grow their top line. Their producers were busy servicing clients and lacked enough time to call new prospects. They needed a new approach, a trucking lead generation program which would contact thousands of prospects in their target market and identify opportunities for new business. Check out this case study to learn what they accomplished:

Challenge – Generate Quality Trucking Leads
Solution – New Lead Gen Approach and Process
Results – Over $250,000 in Commission Revenue

Get a copy of the case study here: https://startupselling.com/contact/

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The Benefits of Video Marketing for Insurance Agencies

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March 23rd, 2020

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Insurance Video MarketingInsurance agencies are leveraging video in many ways. Most marketing videos are short 1-5 minute videos focused on specific topics. Statistics show visitors are many times more likely to watch a video than they are to read content. So why is video marketing such a big opportunity?

  • It is efficient
  • It is consistent
  • It is cost-effective
  • It is simple
  • It improves SEO
  • Its engaging

Here are a few ways insurance agencies and wholesale brokers can incorporate video:

Testimonials – This is one of the most important reasons to use video marketing. The impact of a customer’s testimonial can accomplish more than the best salesman. It doesn’t have to be a highly sophisticated recording; simple words to enhance the value of your service can do so much.

FAQ Session – Leverage video as a medium to solve customer inquiries and challenges. A short video clarifies more ambiguity than an actual document. An added bonus is that this will boost website traffic.

Comical Skit about Insurance – Be fun and unpredictable. Give your clients and prospects something to smile and laugh about. Have a freaky Friday session at work and share it. This will liven up the relationship with clients.

Risk Reports – Create a video about the fire damage, prevention and safety precautions. Showcase the role your claims team will play during an incident.

Remember, video offers a chance to be creative, realistic and welcoming; a chance like no other.

To know more about video marketing visit StartUpSelling.

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Updated Trucking Lead Gen Results – 12.1 to 31.4 Exclusive Phone Appointments Per Month

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March 16th, 2020

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Insurance Agency Websites - Insurance Agency MarketingThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 4 Power Units   – 31.4 New Prospect Appointments/month
  • 5 to 25 Power Units – 21.6 New Prospect Appointments/month
  • 10 to 75 Power Units – 12.1 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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Focusing on Referral Selling Limits Agency Growth

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March 16th, 2020

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Insurance Agency LeadsReferrals are a premier source of new business for insurance agencies. As an agent, I loved referrals. It was an opportunity to build my business – a visit with a likely buyer. All salespeople need to cultivate referrals.

A mid-size agency’s VP of Marketing told me they follow a referral system. They do not cold call, they rarely advertise and do not leverage any other marketing tools or outreach programs. This system has yielded some success, but unsatisfactory growth rates. I explained that referrals should always be one of the legs of your stool, but you cannot expect to grow consistently standing on one leg.

You always need a three legged stool. Referrals, referrals and more referrals do not work. Never ignore these opportunities – they close faster and more often – but make sure they are only one piece of the puzzle. Exclusively chasing referral business puts a governor on your growth.

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February Trucking Lead Gen Results – 12.8 to 32.3 Exclusive Phone Appointments Per Month

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March 1st, 2020

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Insurance Agency Websites - Insurance Agency MarketingThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 4 Power Units   – 32.3 New Prospect Appointments/month
  • 5 to 25 Power Units – 22.4 New Prospect Appointments/month
  • 10 to 75 Power Units – 12.8 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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Case Study: New Trucking Lead Gen Program Generates over $250K in Revenue

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February 21st, 2020

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Trucking Lead GenA trucking insurance agency wanted to grow their top line. Their producers were busy servicing clients and lacked enough time to call new prospects. They needed a new approach, a trucking lead generation program which would contact thousands of prospects in their target market and identify opportunities for new business. Check out this case study to learn what they accomplished:

Challenge – Generate Quality Trucking Leads
Solution – New Lead Gen Approach and Process
Results – Over $250,000 in Commission Revenue

Get a copy of the case study here: https://startupselling.com/contact/

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January Trucking Lead Gen Results – 12.4 to 31.2 Exclusive Phone Appointments Per Month

Posted on

February 15th, 2020

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Insurance Agency Websites - Insurance Agency MarketingThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 4 Power Units   – 31.2 New Prospect Appointments/month
  • 5 to 25 Power Units – 22.1 New Prospect Appointments/month
  • 10 to 75 Power Units – 12.4 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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Webinar Coming Soon: Trucking Insurance Lead Gen Program Generates over $250,000

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February 15th, 2020

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Trucking Insurance Lead Gen Case Study

A trucking insurance agency wanted to grow. Their producers were busy servicing clients and lacked the time to call new prospects. The team needed a trucking lead generation specialist who could call thousands of prospects in their target market and identify opportunities for new business.

  • Challenge – Generate Quality Trucking Leads
  • Solution – New Lead Gen Approach and Process
  • Results – Over $250,000 in Commission Revenue

Watch for an upcoming webinar to learn how this agency implemented a customized solution and realized over $250,000 in new revenue. For a complimentary consultation or to learn more, contact StartUpSelling.

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A Holistic Approach to Insurance Agency SEO

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February 9th, 2020

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StartUpSelling employs a holistic approach to insurance agency search engine optimization (SEO). Client goals and objectives dictate what strategies and services must be deployed. For example, this 10 step approach was recently implemented for an insurance agency SEO client:

  1. Identification of Project GoalsInsurance Agency Marketing
  2. Target Keyword List Creation
  3. Website, Blog & Social Media Review
  4. Competitive Analysis & Ranking Report
  5. On-Page Optimization
  6. Landing Page Creation
  7. Off-Page Optimization
  8. Ongoing Search Ranking Reporting
  9. Ongoing Analytics Reporting
  10. Refinement of On/Off-Page Optimization

To learn more about our holistic approach to Insurance Agency SEO, contact StartUpSelling.

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Case Study: Generating In-Profile Trucking Leads to Drive Agency Growth – Over 400% ROI

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February 1st, 2020

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Trucking LeadsChallenge – Generating In-Profile Trucking Leads to Drive Agency Growth

A transportation insurance agency in the Midwest was seeking a new way to grow. Their team of expert producers were busy servicing clients and lacked the time required to make sufficient new business prospecting calls. The team needed a trucking lead generation specialist who could call the thousands of prospects in their target market and identify opportunities for new business.

Solution – Four Phase Lead Gen Process

Enter StartUpSelling’s trucking agency lead generation team. StartUpSelling instituted a four-phase approach specifically tailored to the transportation marketplace:

  1. Generate a current, high-quality list of trucking companies who fit the market appetite
  2. Create a high-impact custom call pitch
  3. Utilize an experienced trucking insurance appointment setter
  4. Implement an effective lead handling process

This proven process has yielded compelling results for trucking agencies for over 10 years and implementing the program for this Midwest agency produced immediate results.

Results – Over $250,000 in Year One Revenue

By leveraging a highly trained senior level appointment setter, StartUpSelling was able to generate over 30 phone appointments per month with trucking accounts averaging 19 power units in size. A tight, efficient lead handling process allowed producers to capitalize on the leads, closing over $250,000 in new business commissions in just the first year. The agency realized a compelling 468% return on investment and plans to continue leveraging this program in the future.

About StartUpSelling

StartUpSelling leverages senior level talent and elite resources to deploy specialized marketing and lead generation solutions to insurance agencies. Core services include website development, SEO, social media marketing, video creation, email marketing and appointment setting. Clients range from individual producers and billion-dollar brokers. Contact StartUpSelling to learn more.

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Agency Exclusive Trucking Lead Gen Packages – Two Spaces Still Available

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February 1st, 2020

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Truck Insurance LeadsGrow your trucking agency with 14.6 to 24.6 exclusive appointments per month (depending on your power unit profile). Here are a few of the important services your trucking lead gen package will include:

  • Prospect List Creation Based on your Target Trucking Profile
  • Custom Call Pitch & Ongoing Pitch Refinement
  • Experienced Appointment Setting Professional
  • Creation of Custom Lead Handling Process
  • No Bullpen, Auto-Dialers, Delays or Dropped Calls
  • Instant Lead Alerts with Detailed Prospect Data

Contact us for a 15 minute trucking lead gen review and learn how and why other agencies are succeeding with this proven lead generation package.

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So… What Would You Say You Do Here?

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February 1st, 2020

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Source: Quickmeme.com

StartUpSelling provides a full suite of insurance agency marketing and lead generation services. Core solutions include:

  • Website Design, Development & Maintenance
  • Search Engine Optimization & Analytics
  • Pay-Per-Click Advertising
  • Video Creation & Production
  • Content Creation (Blogs, Articles, Press Releases, Infographics, Etc.)
  • Social Media Marketing
  • Email Marketing
  • Web Seminars
  • Appointment Setting
  • Marketing Consulting

To learn more about what we do here, contact us to schedule a complimentary insurance marketing consultation.

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Webinar Available On Demand: Insurance Lead Gen for Trucking & Other Niche Markets

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January 26th, 2020

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Check out this on-demand webinar sharing successful strategies for insurance agencies generating leads in transportation and other niche markets:

* Supporting producers with effective lead gen
* Building a prospect email list
* Appointment setting tips & strategies
* Creating a lead handling process
* ROI tracking and refinement

Watch the webinar here: https://startupselling.com/johnscranton/trucking-webinar/

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