Case Study: New Trucking Lead Gen Program Generates over $250K in Revenue

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February 21st, 2020

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Trucking Lead GenA trucking insurance agency wanted to grow their top line. Their producers were busy servicing clients and lacked enough time to call new prospects. They needed a new approach, a trucking lead generation program which would contact thousands of prospects in their target market and identify opportunities for new business. Check out this case study to learn what they accomplished:

Challenge – Generate Quality Trucking Leads
Solution – New Lead Gen Approach and Process
Results – Over $250,000 in Commission Revenue

Get a copy of the case study here: https://startupselling.com/contact/

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January Trucking Lead Gen Results – 12.4 to 31.2 Exclusive Phone Appointments Per Month

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February 15th, 2020

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Insurance Agency Websites - Insurance Agency MarketingThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 4 Power Units   – 31.2 New Prospect Appointments/month
  • 5 to 25 Power Units – 22.1 New Prospect Appointments/month
  • 10 to 75 Power Units – 12.4 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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Webinar Coming Soon: Trucking Insurance Lead Gen Program Generates over $250,000

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February 15th, 2020

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Trucking Insurance Lead Gen Case Study

A trucking insurance agency wanted to grow. Their producers were busy servicing clients and lacked the time to call new prospects. The team needed a trucking lead generation specialist who could call thousands of prospects in their target market and identify opportunities for new business.

  • Challenge – Generate Quality Trucking Leads
  • Solution – New Lead Gen Approach and Process
  • Results – Over $250,000 in Commission Revenue

Watch for an upcoming webinar to learn how this agency implemented a customized solution and realized over $250,000 in new revenue. For a complimentary consultation or to learn more, contact StartUpSelling.

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A Holistic Approach to Insurance Agency SEO

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February 9th, 2020

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StartUpSelling employs a holistic approach to insurance agency search engine optimization (SEO). Client goals and objectives dictate what strategies and services must be deployed. For example, this 10 step approach was recently implemented for an insurance agency SEO client:

  1. Identification of Project GoalsInsurance Agency Marketing
  2. Target Keyword List Creation
  3. Website, Blog & Social Media Review
  4. Competitive Analysis & Ranking Report
  5. On-Page Optimization
  6. Landing Page Creation
  7. Off-Page Optimization
  8. Ongoing Search Ranking Reporting
  9. Ongoing Analytics Reporting
  10. Refinement of On/Off-Page Optimization

To learn more about our holistic approach to Insurance Agency SEO, contact StartUpSelling.

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Case Study: Generating In-Profile Trucking Leads to Drive Agency Growth – Over 400% ROI

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February 1st, 2020

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Trucking LeadsChallenge – Generating In-Profile Trucking Leads to Drive Agency Growth

A transportation insurance agency in the Midwest was seeking a new way to grow. Their team of expert producers were busy servicing clients and lacked the time required to make sufficient new business prospecting calls. The team needed a trucking lead generation specialist who could call the thousands of prospects in their target market and identify opportunities for new business.

Solution – Four Phase Lead Gen Process

Enter StartUpSelling’s trucking agency lead generation team. StartUpSelling instituted a four-phase approach specifically tailored to the transportation marketplace:

  1. Generate a current, high-quality list of trucking companies who fit the market appetite
  2. Create a high-impact custom call pitch
  3. Utilize an experienced trucking insurance appointment setter
  4. Implement an effective lead handling process

This proven process has yielded compelling results for trucking agencies for over 10 years and implementing the program for this Midwest agency produced immediate results.

Results – Over $250,000 in Year One Revenue

By leveraging a highly trained senior level appointment setter, StartUpSelling was able to generate over 30 phone appointments per month with trucking accounts averaging 19 power units in size. A tight, efficient lead handling process allowed producers to capitalize on the leads, closing over $250,000 in new business commissions in just the first year. The agency realized a compelling 468% return on investment and plans to continue leveraging this program in the future.

About StartUpSelling

StartUpSelling leverages senior level talent and elite resources to deploy specialized marketing and lead generation solutions to insurance agencies. Core services include website development, SEO, social media marketing, video creation, email marketing and appointment setting. Clients range from individual producers and billion-dollar brokers. Contact StartUpSelling to learn more.

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Agency Exclusive Trucking Lead Gen Packages – Two Spaces Still Available

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February 1st, 2020

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Truck Insurance LeadsGrow your trucking agency with 14.6 to 24.6 exclusive appointments per month (depending on your power unit profile). Here are a few of the important services your trucking lead gen package will include:

  • Prospect List Creation Based on your Target Trucking Profile
  • Custom Call Pitch & Ongoing Pitch Refinement
  • Experienced Appointment Setting Professional
  • Creation of Custom Lead Handling Process
  • No Bullpen, Auto-Dialers, Delays or Dropped Calls
  • Instant Lead Alerts with Detailed Prospect Data

Contact us for a 15 minute trucking lead gen review and learn how and why other agencies are succeeding with this proven lead generation package.

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So… What Would You Say You Do Here?

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February 1st, 2020

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Source: Quickmeme.com

StartUpSelling provides a full suite of insurance agency marketing and lead generation services. Core solutions include:

  • Website Design, Development & Maintenance
  • Search Engine Optimization & Analytics
  • Pay-Per-Click Advertising
  • Video Creation & Production
  • Content Creation (Blogs, Articles, Press Releases, Infographics, Etc.)
  • Social Media Marketing
  • Email Marketing
  • Web Seminars
  • Appointment Setting
  • Marketing Consulting

To learn more about what we do here, contact us to schedule a complimentary insurance marketing consultation.

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Webinar Available On Demand: Insurance Lead Gen for Trucking & Other Niche Markets

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January 26th, 2020

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Check out this on-demand webinar sharing successful strategies for insurance agencies generating leads in transportation and other niche markets:

* Supporting producers with effective lead gen
* Building a prospect email list
* Appointment setting tips & strategies
* Creating a lead handling process
* ROI tracking and refinement

Watch the webinar here: https://startupselling.com/johnscranton/trucking-webinar/

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Insurance Agency Marketing & Lead Gen Web Seminars

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January 18th, 2020

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Trucking Lead Gen Results – 12.5 to 30.8 Exclusive Phone Appointments Per Month

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January 18th, 2020

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Insurance Agency Websites - Insurance Agency MarketingThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 4 Power Units   – 30.8 New Prospect Appointments/month
  • 5 to 25 Power Units – 22.1 New Prospect Appointments/month
  • 10 to 75 Power Units – 12.5 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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Agency Exclusive Trucking Lead Gen Packages Available

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January 12th, 2020

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Insurance Agency Websites - Insurance Agency MarketingGrow your trucking agency with 12.3 to 30.6 exclusive appointments per month (depending on your power unit profile). Here are a few of the important services your trucking lead gen package will include:

  • Prospect List Creation Based on your Target Trucking Profile
  • Custom Call Pitch & Ongoing Pitch Refinement
  • Experienced Appointment Setting Professional
  • Creation of Custom Lead Handling Process
  • No Bullpen, Auto-Dialers, Delays or Dropped Calls
  • Instant Lead Alerts with Detailed Prospect Data

Contact us for a 15 minute trucking lead gen review – and learn how and why other agencies are succeeding with this proven lead generation package.

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5 Keys to a Successful Content Marketing Strategy for Your Insurance Agency

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January 5th, 2020

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Content MarketingBy now, most insurance agencies and wholesale brokers have realized the power of content marketing as a critical element of social selling. Content marketing is a powerful tool for attracting potential customers, making connections and building relationships with your target audience.

Content marketing isn’t easy. But if it is done correctly, content marketing works in every industry, in every business, every time. All too often businesses don’t adequately prepare for the demands of developing and executing a successful content marketing strategy.

In practice, content marketing is hard work. You need to have a strategy so that search engines (such as Google) and your target audience can find you. It’s the hard work of sharing valuable, relevant content that your audience is looking for that captures their attention.

Here are 5 keys to successful content marketing:

  1. Take content marketing seriously – Content marketing can be an efficient and powerful way to grow your audience and your agency. For content marketing to work, you need to invest, prioritize and execute. In order to achieve serious results, content marketing must be taken seriously.
  1. Build relationships first – Content marketing is a long-term strategy. Success is no longer measured by the size of your email list, but by the size of your audience. When we build relationships first, those relationships turn into your audience. That audience then becomes your customer or partner, which turns into revenue.
  1. Stop overtly selling – People (including people in your target business audiences) are tired of being sold too. They are savvy consumers who understand the connection between where they are consuming content and who provided the content. Always selling pushes your potential audience away because they will seek other sources of information.
  1. Focus on your specialty/ies – The era of generalization is gone. People look for experts in the specific area of topic for which they are seeking. From a search engine and brand-building perspective, specialization is a pillar of content marketing success.
  1. Invest in your content marketing strategy – Content marketing can have a very high ROI if done right. Doing it right means investing in bandwidth, tools and people. You need to have all of the parts of an online marketing funnel functioning well in order for a content marketing strategy to be successful. You will need to invest time and money in order to see the results you are seeking.

Want to learn more about how you can gain a competitive edge with a content marketing strategy? Contact StartUpSelling and we will be happy to help you explore how content marketing can benefit your company. Call us today at (518) 222-6392 to get started.

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How Insurance Agencies & Brokers Maximize Their Social Media Investment

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January 5th, 2020

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1Insurance agencies and wholesale brokers are investing in social media content creation as a valuable tool for attracting new clients and retaining existing ones. Social media content creation drives lead generation because it answers questions and conveys expertise to prospects. Business professionals and decision makers prefer to work with organizations that have a strong online presence because it gives them the opportunity and freedom to conduct their own research on their own terms when it best fits into their schedule.

The most successful insurance agencies are investing in social media. And, perhaps most importantly, they are producing more content.

Here are five strategies that the most successful insurance agencies, brokers and wholesalers are using to maximize their social media dollars.

  1. Ensure a social media expert oversees the company’s content marketing strategy. – The most successful companies make sure there is at least one person that is designated to be in charge of executing the content marketing goals that the company has set.
  1. Have a documented content strategy. – Write down your goals and what indicators you’ll use to prove your success. Make sure you communicate your goals with your digital marketing team.
  1. Use a variety of tactics. – In this age of multi-media consumption, competition for audience attention is fierce. The smart investors realize that the wider they cast their net and invest in more tactics, the more new customers they will attract. Here is a list of possible content marketing tactics your organization could employ:

* Social media postings
* Articles on your website and prominent directories
* Blogs
* Digital Newsletters
* Case studies
* Videos
* White papers
* Webinars/webcasts
* Infographics
* Research reports
* Microsites
* Mobile content
* eBooks
* Mobile apps
* Digital magazines
* Podcasts
* Virtual conferences
* Annual reports

  1. Use social media more frequently. – B2B companies use an average of six social platforms, up from five last year. (Content Marketing Institute.) As expected, LinkedIn is the top social media site used by B2B marketers, while Facebook is a close second. The sites that have seen the most growth this last year include SlideShare, Google+ and Instagram. Social media drives awareness of your company which in turn impacts lead generation.
  1. Produce more content. – While it may seem obvious, producing more content is an effective strategy for attracting new customers and retaining existing ones. It may be very intimidating for an insurance agency to produce a quantity of content because it can be time-consuming and needs to be consistent.

StartUpSelling specializes in insurance marketing, web marketing and lead generation services. We have successfully created, launched and maintained marketing and lead generation campaigns for a vast array of insurance agencies, brokers and wholesalers. We deliver elite service and solutions at competitive price points. If you would like to maximize an investment in content marketing for your insurance organization, give us a call at 518-222-6392 today!

Originally Posted by John Scranton on June 22, 2015

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December Trucking Lead Gen Results – 12.3 to 30.6 Exclusive Phone Appointments Per Month

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January 1st, 2020

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Insurance Agency Websites - Insurance Agency MarketingThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 4 Power Units   – 30.6 New Prospect Appointments/month
  • 5 to 25 Power Units – 22.1 New Prospect Appointments/month
  • 10 to 75 Power Units – 12.3 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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2019 Trucking Lead Gen Results – 31.2 Exclusive Phone Appointments Per Month

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December 15th, 2019

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Trucking Agency LeadsThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 4 Power Units   – 31.2 New Prospect Appointments/month
  • 5 to 25 Power Units – 22.1 New Prospect Appointments/month
  • 10 to 75 Power Units – 12.3 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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Top 3 Insurance Agency Marketing Videos

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December 8th, 2019

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Insurance Agency Marketing Check out StartUpSelling’s Top 3 Insurance Agency Marketing Videos:

Whether you’re a $1 Million Agency trying to build your pipeline, or a $1 Billion Broker seeking assistance with a sophisticated Search Engine Optimization initiative, the insurance marketing experts at StartUpSelling can help. Reach out to us for a complimentary marketing and lead generation review.

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Trucking Lead Gen Results: 14.2 to 25.6 Exclusive Phone Appointments Per Month

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December 8th, 2019

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Trucking Agency LeadsThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 5 Power Units   – 25.6 New Prospect Appointments/month
  • 5 to 50 Power Units – 16.5 New Prospect Appointments/month
  • 5 to 75 Power Units – 14.2 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

Read More

Webinar On Demand: Insurance Lead Gen for Trucking & Other Niche Markets

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December 1st, 2019

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Check out this on-demand webinar sharing successful strategies for insurance agencies generating leads in transportation and other niche markets:

* Supporting producers with effective lead gen
* Building a prospect email list
* Appointment setting tips & strategies
* Creating a lead handling process
* ROI tracking and refinement

Watch the webinar here: https://startupselling.com/johnscranton/trucking-webinar/

Read More